Because the aggressive world of advert tech and mar tech continues evolving towards a backdrop of unsettling financial circumstances, delivering one of the best efficiency is high of everybody’s thoughts. That’s why after we requested you, our Adweek readers, to vote on our fourth annual Adweek Readers’ Alternative: Better of Tech Companion Awards—which acknowledges the highest promoting and advertising and marketing know-how suppliers and leaders—you responded with gusto. Hundreds of votes had been forged throughout 33 classes. (We allowed one vote per individual each 24 hours.) Thanks to everybody who voted, and congratulations to this 12 months’s winners.

Adform
Greatest Demand-Facet Platform

PubMatic
Greatest Provide-Facet Platform—Tie

Yahoo
Greatest Provide-Facet Platform—Tie

OpenX
Greatest Advert Community: Video

InMobi
Greatest Advert Community: Cell

Spotify Viewers Community
Greatest Advert Community: Audio

Talkwalker
Greatest in Social/Influencer Tech, Social Intelligence Platform

Trello
Greatest in Productiveness: Mission Administration Software program—Tie

Monday.com
Greatest in Productiveness: Mission Administration Software program—Tie

Hootsuite
Greatest in Social/Influencer Tech, Social Advertising and marketing Administration Platform

Tribe
Greatest in Social/Influencer Tech, Influencer Advertising and marketing Platform

Google Analytics
Greatest in Media Planning/Attribution

HubSpot
Greatest in Mar Tech: Advertising and marketing Cloud/Automation

Salesforce
Greatest in Mar Tech: Buyer Information Platforms

Marketo
Greatest in Mar Tech: Journey Administration

Lotame
Greatest Information Administration Platform


Mailchimp
Greatest in Mar Tech: E mail Advertising and marketing Service—Tie

Salesforce Pardot
Greatest in Mar Tech: E mail Advertising and marketing Service—Tie

Okta
Greatest in Mar Tech: Identification Platform

Lamar Promoting Co.
Greatest in Digital Out of Residence Service

InfoSum
Greatest Privateness Preserving Information Resolution, aka Information Clear Room—Tie

Snowflake Cloud Information Platform
Greatest Privateness Preserving Information Resolution, aka Information Clear Room—Tie

Zeotap
Greatest in First-Occasion Information Integration Options

Captify
Greatest in Search Advertising and marketing Platforms

Publica
Greatest in Video Advert Servers

IAS
Greatest Model Security Resolution, Greatest in Fraud Prevention Platforms

IAB Tech Lab, Vendor-Outlined Audiences
Innovation/Innovator of the Yr

MNTN
Greatest in Addressable TV Options

Brian O’Kelley, co-founder, CEO at Scope3
Character of the Yr—Tie

Zach Edwards, senior supervisor, menace insights at Human
Character of the Yr—Tie

Lisa Torres, president, multicultural observe at Publicis Media
Variety Advocate of the Yr

Zoom
Greatest in Productiveness: Videoconference Platform

Amazon Alexa
Greatest in Productiveness: AI Digital Assistant

Criteo
Greatest Retargeting Resolution

Comscore
Greatest in On-line Viewers Measurement

Blockthrough
Greatest Advert Filtering Resolution