I’ve been fairly open about my struggles over the previous three years. The beginning of the pandemic despatched me on (or accelerated) a motivational spiral that led to 2 very making an attempt years in enterprise.
A 12 months in the past, I made the dedication to short-form video with the complete perception that it could flip issues round. Whereas I’d repeatedly get reminders that it was working, it felt like blind religion at occasions since issues weren’t turning round financially. The decline merely slowed.
However right here we’re. November will probably be my greatest income month in 2 1/2 years. I don’t like speaking about income, nevertheless it’s related. This restoration is completely as a result of I didn’t surrender on video, myself, or the enterprise. The assumption and motivation returned.
One good month isn’t a comeback, and I’m nonetheless nowhere near the glory days. Nevertheless it’s tremendous encouraging to see the exhausting work repay substantively, fairly than simply FEELING prefer it’s working.
It’s a reminder for creators and enterprise house owners usually…
Content material creation is an extended highway. There are ups and downs. You’ll have moments if you see glimmers that you just’re on the appropriate path, however you continue to can’t reply the incessant “However does it make you cash?” questions.
Folks don’t like speaking about their struggles, so it may really feel like a lonely place. You’re not alone. You’ve obtained this.
When you imagine in what you’re doing, simply preserve going. It takes time. Nevertheless it really is worth it.
Simply over a 12 months in the past, I had no TikTok presence, nearly no Instagram presence, and my YouTube channel was on life help. Now these locations are the first locations individuals discover me.
It’s been a loopy transformation.
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