YouTube Demographics & Knowledge to Know in 2022 [+ Generational Patterns]

Chances are high, you have in all probability spent a day falling down a rabbit gap of YouTube movies.

Whereas it is an important supply of leisure, YouTube has additionally proved itself to be a worthwhile device for entrepreneurs. With a world consumer base of greater than 2 billion folks, it is also secure to imagine that your audience is on the platform.

On this put up, we’ll go over key YouTube statistics it’s good to know in 2022 that will help you achieve your advertising efforts.

• 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Analysis)
• YouTube is the second most visited web site on this planet. (Hootsuite)
• YouTube accounts for greater than 25% of whole worldwide cellular site visitors. (Sandvine)
• YouTube has 2+ billion customers, making up virtually one-third of your entire web. (YouTube for Press)
• In 2021, 36% of U.S. adults say they go to YouTube a number of occasions a day. (Pew Analysis)
• These 2+ billion customers are current in over 100 international locations and eat content material in 80 completely different languages. (YouTube for Press)
• 70% of viewers purchased from a model after seeing content material on YouTube. (Google Advertisements)
• 49.3% of all YouTube viewing time in 2022 can be cellular. (eMarketer)
• YouTube is the highest video streaming app, and the common consumer spends 23.2 hours monthly watching content material. (App Annie)
• The preferred YouTube video is Child Shark Dance with 10.41 billion views. (Statista)
• YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
• 70% of individuals used YouTube to train in 2020. (YouTube)
• Livestreams on YouTube grew 45% within the first half of 2020. (YouTube)

• Millennials belief YouTube greater than some other era. (HubSpot Weblog Analysis)
• 56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers say they uncover new merchandise most frequently on YouTube. (HubSpot Weblog Analysis)
• In 2021, 95% of U.S. adults between 18 and 29 years of age mentioned they use YouTube (the age demographic with the very best share) whereas solely 49% of U.S. adults who’re 65+ years reported utilizing it. (Pew Analysis)
• As of 2022, 20.2% of YouTube’s promoting viewers is between 25 and 34 – the most important group – and 15.5% is between 35 and 44. (Hootsuite)
• In 2020, 80% of U.S. mother and father with a toddler age 11 or youthful say their baby watches movies on YouTube, and 53% of these youngsters use the platform each day. (Pew Analysis Middle)
• 84% of fogeys who use YouTube or YouTube Youngsters agree that YouTube makes studying extra enjoyable for his or her youngsters. (Oxford Economics)

• 82% of U.S. adults who determine as male report utilizing YouTube. (Pew Analysis)
• 80% of U.S. adults who determine as male say they use YouTube. (Pew Analysis)
• 45.8% of YouTube’s whole promoting viewers identifies as feminine. (Hootsuite)
• 54.2% of YouTube’s whole promoting viewers is male. (Hootsuite)

• As of February 2021, 16.6% of YouTube website visits come from the USA, 9.4% comes from India, and 4.9% comes from Japan. (Alexa)
• YouTube has launched native variations of the platform in additional than 100 international locations. (YouTube for Press)
• 74% of U.S. adults dwelling in rural areas,, 81% of these dwelling in suburban areas, and 84% dwelling in city areas report utilizing YouTube. (Pew Analysis)

• In accordance with a 2021 report, 83% of Gen Z have used YouTube to observe soothing content material that helps them chill out. (YouTube)
• 85% of teenagers use YouTube, making it the preferred amongst teenagers. (Pew Analysis)
• 82% of Gen Z say they’ve used YouTube to observe content material that can make them really feel nostalgic. (YouTube)

Takeaways for Video Entrepreneurs

Based mostly on the analysis, Gen Z turns to YouTube once they wish to chill out or revisit constructive recollections from their previous. When you’re focusing on Gen Z, entertaining content material will reign supreme.

What Millennials Watch on YouTube

• YouTube reaches extra millennials than all of the TV networks mixed. (The Shelf)
• A 2022 report discovered that YouTube could have almost double the penetration of TikTok amongst millennials this yr. (eMarketer)
• Millennials want watching:
  • Information and human curiosity tales to maintain updated
  • Unboxing and product assessment movies to affect spending
  • Fast and enjoyable leisure content material (The Shelf)

Takeaways for Video Entrepreneurs

Millennials go to YouTube once they wish to study one thing or be entertained. Moreover, they go to the platform to be impressed, watch TV, and compensate for the information. When you’re focusing on millennials, information tales, product evaluations, entertaining content material, and galvanizing content material will win out.