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Your Social Media Content material Calendar for Each Official (and Non-Official) Vacation of 2023


You’ve heard it time and time once more – posting on social media constantly is likely one of the greatest methods to develop your account. However it may be onerous to replenish content material concepts for almost three hundred and sixty five days. That is why we’ve created this vacation information of each official and non-official holidays you’ll be able to submit about all year long.

Whereas it’s necessary to submit content material revolving round your enterprise’s services and products, it may also be enjoyable to alter issues up and submit about different subjects as effectively. We hope this checklist helps you flesh out your social media calendar for 2023.

Creating social media posts for official holidays is a good way to spotlight necessary days and in addition have a good time the variety of cultures and celebrations. When posting about different cultures and religions, ensure that to do your analysis so you’ll be able to spotlight the vacation precisely and respectfully.

Whether or not you simply want your followers a contented vacation, submit a enjoyable reality, or simply carry in additional consciousness, we encourage you to incorporate a few of the holidays talked about under in your social media planning.

January

January 1: New 12 months’s Day

January 4: Nationwide Trivia Day

January 17: Martin Luther King, Jr. Day

February

Black Historical past Month (U.S.)

February 1: Chinese language New 12 months

February 2: Groundhog Day

February 14: Valentine’s Day

February 21: President’s Day

March

Girls’s Historical past Month (U.S.)

March 17: St. Patrick’s Day

March 18: Holi

March 21 -22: Nowruz

March 22: Ramadan Begins

*The date might differ as the start of Ramadan adjustments yearly and depends upon the sighting of the moon

March 22: Ugadi

March 27: Mothering Sunday (U.Okay.)

March 31: Cesar Chavez Day

April

April 17: Easter

April 5 – 13: Passover

April 22: Finish of Ramadan/Eid Al Fitr

Could

Nationwide Asian Pacific American Heritage Month (U.S.)

Could 5: Vesak Day/Buddha Day

Could 5: Cinco de Mayo

Could 8: Mom’s Day (U.S)

Could 30: Memorial Day (U.S)

June

Pleasure Month

June 19: Juneteenth (U.S)

June 19: Father’s Day (U.S. and U.Okay.)

June 28 – 29: Eid Al Adha

July

July 4: Independence Day (U.S)

August

September

September 5: Labor Day (U.S)

September 15 – October 14: Hispanic Heritage Month (U.S)

October

October 10: Columbus Day and Indigenous Peoples’ Day (U.S)

October 31: Halloween

November

American Indian Heritage Month (U.S)

November 11: Veteran’s Day (U.S)

November 12: Diwali

November 24: Thanksgiving (U.S)

December

December 18-26: Hanukkah

December 25: Christmas Day

December 31: New 12 months’s Eve

Along with posting about precise holidays, you must also think about highlighting unofficial holidays, too! Not solely are they a enjoyable approach to shake up your social media calendar, however plenty of them can apply to your small enterprise as effectively. We’ll share some examples of different small companies incorporating nowadays into their social media content material.

January

Nationwide Mentoring Month (U.S)

The beginning of the 12 months is all the time stuffed with optimistic and motivational vitality, making it the proper time for nationwide mentoring month. All through January, you’ll be able to submit recommendation about working and working a small enterprise, and in addition shout out the mentors who’ve helped you alongside your journey.

January 3: Worldwide Thoughts-Physique-Wellness Day

This could be a nice day so that you can do a fast check-in together with your prospects and remind them to deal with themselves. You may as well share strategies of the way you and your staff partake in wholesome habits and self-care.

Jan 4: Nationwide Trivia Day

Who doesn’t love a superb trivia query? Embody a enjoyable reality about your enterprise or subject of experience and quiz your followers.

January 10: Nationwide Clear Your Desk Day

Workplace excursions are all the time enjoyable! Use today to showcase your staff members’ desks and workplace area and spotlight the merchandise they’re obsessive about. You may as well share your ideas and tips for staying organized as a enterprise proprietor.

January 18: Get To Know Your Prospects Day

Get to know your buyer’s day is a handy approach so that you can do an everyday check-in together with your followers.

You may ask them for suggestions and strategies on merchandise or submit a fast message asking about their day.

The vacation truly occurs as soon as each quarter and could be celebrated once more on April 20, July 20, and October 19.

Jan. 27 Nationwide Enjoyable At Work Day

Submit a foolish image together with your staff, screenshot a enjoyable dialog out of your inner communications software, or do an AMA with a coworker in your firm tradition – no matter you do, nationwide enjoyable at work day offers you an excuse to submit concerning the lighter moments at work.

February

February 13: Tremendous Bowl Sunday

Whether or not you’re a sports activities lover or simply tune in for the commercials and appetizers, Tremendous Bowl Sunday might be in your radar.

You may ask your prospects which staff they’re rooting for, share your favourite Tremendous Bowl Sunday recipe, and even pose a query in your Instagram Tales or Twitter Ballot asking your prospects whether or not they’re celebrating or not.

Feb 14: Nationwide Library Lover’s Day

That is the proper day to share a e book that has impressed you or is said to your enterprise and subject. Think about asking your neighborhood what their favourite e book is just too.

One other nice approach to have a good time today is to shout out your native library and share their socials!

Week of February seventeenth: Random Acts Of Kindness Week

All through this week, take into consideration doing form issues in your social media neighborhood! Whether or not that’s providing a reduction in your product, posting a thanks letter, and even doing a Q/A answering follower questions.

You may as well spotlight your organization tradition and share how your staff expresses gratitude in the direction of each other.

a graphic promoting random acts of kindness week
Thoughts and Coronary heart celebrates Randoms Acts of Kindess Week on their social media 

Feb 20: World Day of Social Justice

On today, you’ll be able to elevate consciousness about an necessary social subject that’s near your coronary heart and educate your followers. This could be an opportune time to make use of Instagram’s donation characteristic and fundraise for an excellent trigger too.

February 27: Telecommuter Appreciation Week

Established lengthy earlier than working from dwelling grew to become mainstream, telecommuter appreciation week is a good way to shout out your distant staff and exhibit their dwelling workplaces.

March

March Insanity

One other standard sports activities occasion, March Insanity could also be a basketball match, however you’ll be able to customise it to suit your model. As an alternative of showcasing a roster stuffed with basketball groups, be artistic and do a contest between your merchandise like Meals 52 does under.

A cookie tournament bracket
Meals 52 highlights March Insanity on their IG tales

March 1: World Praise Day

March 1st is the proper day to pay somebody a praise! You may shout out somebody in your staff, thank your prospects for his or her assist, or simply even encourage your followers to go with somebody of their lives.

March 5: Phrases Matter Week

Variety and inclusion must be a precedence for you as a small enterprise, and phrases matter week is a good time to submit about the way you’re selecting to be inclusive as a enterprise.

March 20: Worldwide Day of Happiness

This can be a nice and simple approach to submit about something associated to positivity! Ask your prospects what makes them completely satisfied, share your favourite meme or Gif, or simply attempt to submit one thing to make your followers smile.

March 29: Nationwide Mother and Pop Enterprise House owners Day

Small companies deserve all of the love they will get, and posting about them on this vacation is a good way to unfold consciousness.

Whilst you may all the time spotlight the truth that you are a small enterprise, you may also create a listing of the small companies you assist and share these together with your on-line neighborhood.

March 31: Worldwide Transgender Day of Visibility

Let your LGBTQ+ prospects know that you simply’re a proud ally by supporting them on March thirty first. You may as well educate your neighborhood by spotlighting small companies owned by transgender people, together with LGBTQ+ charities and nonprofits.

April

Nationwide Volunteer Month (U.S)

In case your small enterprise has any volunteers, you’ll be able to dedicate April to them! Give them a shout-out, let considered one of them take over your Instagram or Twitter, and submit behind-the-scenes pictures of all the good work they do.

You may as well encourage your viewers to volunteer at a few of your favourite nonprofits and small companies.

April 1: April Idiot’s Day and Worldwide Enjoyable at Work Day

Pranking on the web has been accomplished – as a substitute, use today to share the way you and your staff have enjoyable at work. Think about sharing a staff bonding exercise or a enjoyable icebreaker you utilize in conferences.

You would additionally flip to your prospects and ask them what their favourite work pastime actions embody.

April 2: Nationwide Training And Sharing Day

This vacation is the proper time to share one thing precious and academic together with your followers that connects again to your subject.

Should you’re not precisely certain what can be attention-grabbing to your followers, think about asking them straight what they’d wish to learn about your enterprise.

This can be a nice alternative to spotlight a helpful life hack as effectively!

April 22: Earth Day

Earth Day is a good way to submit about sustainability. Write a Twitter thread concerning the steps you take as a small enterprise to lower your carbon footprint or submit about one other small enterprise that’s making nice strides in that space.

Or, you’ll be able to merely share a statistic a few associated subject like local weather change to teach your followers on the subject.

Try our weblog submit the place we highlighted how these small companies celebrated Earth Day on Instagram.

April 28: Take Our Daughters and Sons to Work Day

Should you’re again within the workplace and your organization celebrates this vacation, take a photograph of all the lovable youngsters who’re tagging together with their dad and mom!

Could

Psychological Well being Consciousness Month

Create a collection on considered one of your social channels throughout Could to spotlight the significance of psychological well being. Every week you’ll be able to share a tip about the way you and your staff handle work stress.

Should you really feel snug doing so, possibly think about writing a Twitter thread about any private struggles you’ve confronted round this subject and the way you overcame them. This may also help forge a stronger connection between you and your followers.

Could 21: Cultural Variety Day

Spotlight the varied cultures in your staff! In case your staff is open to the concept, have considered one of your members report a fast TikTok or Instagram Rell the place they share extra about their tradition. Ask them to incorporate enjoyable info and photos to assist educate your followers.

At Buffer, we submit Cultural Spotlights often on our weblog and it’s a good way to be taught extra about one another’s tradition and really feel extra linked as a staff.

Could 30: Nationwide Creativity Day

As a content material creator and small enterprise proprietor, you’re inherently artistic! Today is a good way to present tricks to your followers about the way you spark your creativity. You may present behind-the-scenes footage of product conferences to point out the place the magic occurs.

One other simpler approach to spotlight this vacation is to showcase any of your services or products that assist your prospects with their very own creativity.

June

June 18: Nationwide Splurge Day

Encourage your followers to splurge on themselves and purchase considered one of your objects immediately. Sweeten the deal by providing a reduction.

@boxlunchgifts That is the signal you wanted to deal with your self 🧡 #NationalSplurgeDay #BoxLunch #BoxLunchGifts ♬ Finest for video background music Chill Entice Hip Hop(837066) – KIh

June 23: Take Your Canine To Work Day

Whether or not you’re working remotely or in individual, spotlight the varied canine in your staff’s lives by posting them in your Instagram. You may make a collage stuffed with canine or a Twitter thread of canine – both work.

June 30: Social Media Day

Today is a good alternative to replicate on the earlier six months and do a round-up of your earlier favourite social media posts.

You may as well share stats round how your social media has been performing – as we did on this weblog.

June 30: Work From Residence Day

These days, most individuals are working from dwelling, whether or not it’s full-time or on a hybrid schedule. This vacation is a good way to share productiveness ideas and hacks for distant employees.

July

July 5: Workaholics Day

Should you’re somebody who works quite a bit, this vacation is a enjoyable approach to poke enjoyable at your self. However you may also use it as a chance to remind your on-line neighborhood that it’s okay to pause and take a break.

Or, you could possibly spotlight the services and products you provide that make being a workaholic a bit simpler.

July 17: World Emoji Day

Is there something extra enjoyable than speaking with emojis? 🤩 You may share the emoji that greatest represents your model and ask your followers to reply with their favourite emoji within the feedback.

August

Nationwide Black Enterprise Month

This month is a good time to spotlight small companies owned by Black entrepreneurs in your space! You may highlight a enterprise each week of the month.

@askallissa Each month is an effective month to assist a Black enterprise, however I’m ending August (Nationwide Black Enterprise Month) with HealHause — a good looking wellness studio + cafe ☕️ in Clinton Hill. They even have the kind of out of doors area I dream of doing yoga in (particularly within the metropolis) 🫠. #healhaus #blackownedwellness #blackownedwellnessstudio #blackownedcafe #wellnesshub #wellnesstok #wellnessjourney #wellnesstips #wellnesstiktok #wellnesswisdom #wellnesscafe #blackbusinessmonth #nationalblackbusinessmonth #blackownedsmallbusiness #blackownedbrooklyn #thesmallbusinessplug #smallbusinesstiktok #soundbathmeditation #soundbath #vinyasa #restorativeyoga #breathe #outdooryoga #outdooryogapractice #outdooryoganyc #brooklynyoga #meditation #candlelityoga #nycyoga #nycyogainstructor #yogadeal #fypシ #fyp #yogisoftiktok ♬ Aesthetic – Tollan Kim

August 19: World Picture Day

Share a photograph that encapsulates your enterprise’s values and targets. Whether or not it’s a picture of completely satisfied prospects, your colleagues, or only a product shot – any photograph will work.

August 17: Nationwide Nonprofit Day

Present your favourite nonprofit some love and encourage your followers to assist them, too.

We wrote a weblog submit commemorating the vacation as a approach to unfold the phrase about some nice organizations.

August 21: World Entrepreneurs Day

Use today to share your entrepreneurial journey! Think about writing out a listing of stuff you knew earlier than you based your small enterprise.

September

Sept. 12: Nationwide Day of Encouragement

Everybody has unhealthy days typically, use this vacation to share the way you’ve gotten by tough occasions as a enterprise proprietor and remind your followers that they will overcome no matter it’s that they’re going through.

September 26: Love Be aware Day

A straightforward approach to have a good time this vacation is to point out some like to your prospects by posting a fast thanks for all of their assist. To vary issues up a bit, you could possibly write a love notice to considered one of your merchandise as a substitute.

Sept: 26 Nationwide Voter Registration Day

Educate your followers and remind them about their proper to vote! Posting the placement and hours of voting facilities in your space is a good way to offer useful sources.

October

October 6: Inbox Zero Day

Whereas not everybody identifies with having or wanting inbox zero, it’s honest to say that all of us battle with electronic mail overload. This is the reason this can be a nice day to spotlight in your content material calendar.

Have an absurd quantity of unread emails? Merely screenshotting that quantity and posting it in your socials would make for an excellent submit.

You may as well present productiveness ideas for a way you handle your work electronic mail.

October 7: World Smile Day

Exhibit your pearly whites and submit a photograph of your self or somebody in your staff smiling to commemorate this vacation.

October 16: Boss’s Day

Spotlight any of the managers in your staff, share your expertise as your individual boss, or, write a fast submit honoring considered one of your former bosses.

November

Nationwide Entrepreneurship Month

All through November, you’ll be able to submit quite a lot of content material associated to Nationwide Entrepreneurship Month. It’s an excellent alternative so that you can share what you’ve discovered as a enterprise proprietor.

Even higher, you’ll be able to invite visitors and audio system who you admire to share their experiences together with your viewers.

And think about passing the mic to your viewers and asking if any of them have recommendation about working a enterprise.

November 9: World High quality Day

This vacation was created to showcase the innovativeness, sturdiness, and high quality of merchandise and firms. Why not submit some insights into your merchandise, spotlight your wonderful staff, and clarify why your enterprise must be trusted?

November 19: Girls’s Entrepreneurship Day

Spotlight the wonderful girls entrepreneurs that you simply look as much as on today by posting about their accomplishments. You may as well educate your prospects about historic girls enterprise leaders from the previous.

That is additionally a good time to share the ladies who had been particularly influential in your particular subject.

November 25: Black Friday

Black Friday is arguably one of many largest purchasing days of the 12 months, and there are a ton of how you’ll be able to mark the event.

Whereas many manufacturers submit about their numerous gross sales, there was a current development of companies celebrating a bit in another way within the title of sustainability. If that occurs to be you, think about posting about your reasoning behind it.

November 26: Small Enterprise Saturday

Small Enterprise Saturday is all about highlighting and supporting smaller manufacturers. take this chance to submit about why your prospects ought to assist your enterprise, or think about sharing the love and tag your favourite small biz.

For extra concepts, take a look at how these manufacturers marked small enterprise Saturday in 2022.

November 28: Cyber Monday

Cyber Monday is a good time to spotlight e-commerce promotions or provide reductions for reward playing cards to your enterprise.

November 29: Giving Tuesday

That is the proper day to submit a few charitable group and

Should you’re in search of inspiration for deserving manufacturers and causes, take a look at these small companies we’ve highlighted for his or her generosity.

That is additionally an opportune time to announce any giveaways, grants, or donations your group is making.

December

December 2: Candle Day

Should you’re not a candle model, this vacation could appear a bit odd. However, have you ever ever considered what fragrances would characterize your small enterprise? Wouldn’t it be heat and comfortable like vanilla spice, or edgy like Teakwood?

You may pose the query to your followers on Instagram tales and share their responses!

December 4: World Wildlife Conservation Day

This vacation goals to carry consciousness to endangered species. Use today to teach your followers concerning the nice organizations which can be rescuing and serving to these animals.

December 7: Letter Writing Day

There are limitless methods to have a good time this vacation. Write a letter to your prospects. Or, to your staff members. Or, you’ll be able to even write an ode to your merchandise.

Flip it into a contest or giveaway and have your prospects submit their greatest letters to your small enterprise and share the responses!

@sachistorymuseum December seventh is Nationwide Letter Writing Day! It’s a day to encourage people to write down a letter to somebody, particularly as we get nearer to the vacations. Why write a letter although when you’ll be able to letterpress print one? On this video, Howard typeset and printed a phrase in 72 level Caslon font. The ink is Pantone Inexperienced rubber base. Should you’re seeking to write a letter to somebody, how about sending one to Howard? #SacHistoryMuseum #NationalLetterWritingDay #typography #museum #printing #letterpress #historical past #sacramento ♬ unique sound – Sacramento Historical past Museum

December 10: Human rights day

December 14: Free Delivery Day

The simplest approach to have a good time this vacation is to supply free transport to your prospects.

We hope this checklist of holidays helps you replenish your content material calendar for 2023! Bear in mind, you don’t should submit about all the above-mentioned dates in your social media. Decide those that resonate most with you personally, and also can join again to your enterprise.

Use Buffer to remain on high of your whole social media wants in 2023! ➡️





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