In the beginning of the COVID-19 pandemic, GLAAD, the world’s LGBTQ media advocacy group, acknowledged the challenges going through LGBTQ folks throughout the disaster — from the closure of protected areas like neighborhood facilities and bars, to many youth being compelled to isolate in houses that aren’t affirming, to the heightened vulnerability of LGBTQ folks to COVID-19 and extra.
On April 26, 2020, GLAAD responded by internet hosting a digital occasion, “Collectively in Delight: You’re Not Alone,” which highlighted the LGBTQ response to COVID-19 and raised cash for CenterLink and native LGBTQ facilities affected by COVID-19. Greater than 500,000 folks tuned in for components of the unique broadcast, which streamed on YouTube, Fb andin clips on GLAAD’s Twitter in actual time, elevating extra $230,000 for the LGBTQ neighborhood facilities which might be members of CenterLink.
GLAAD’s Expertise Engagement staff strategized to convey collectively among the greatest LGBTQ stars and allies to ship messages of affection, assist and acceptance to LGBTQ folks, together with Barbra Streisand, Pete and Chasten Buttigieg, Rosie O’Donnell, Tatiana Maslany and plenty of extra, in addition to GLAAD president and CEO Sarah Kate Ellis. The occasion additionally featured musical performances from Kesha, Melissa Etheridge and the solid of Broadway’s “Jagged Little Tablet.”
Previous to the occasion, GLAAD secured official media partnerships with greater than 15 mainstream media retailers, together with Bustle, Leisure Weekly, Los Angeles Blade and extra. These retailers helped to share GLAAD’s livestream throughout their social channels, sending messages of affirmation to the LGBTQ neighborhood.
Messages of affection, acceptance and assist despatched all through the night garnered greater than 1.1 billion media impressions, with publicity in additional than 100 media retailers throughout broadcast, print, digital and social, together with main headlines in USA Right this moment, Deadline, The Hollywood Reporter and plenty of extra.
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