In spring 2022, we at Rock Content material added an enormous piece to our efforts to supply a whole advertising answer to shoppers world wide.
We bought WriterAccess, a U.S.-based expertise market that gives skilled writing providers to all kinds of shoppers.
It was the right match. WriterAccess has an modern system in place that connects expert writers, editors, designers, and digital strategists with shoppers needing high quality content material, whether or not it’s press releases, weblog posts, e-books, social media posts, or loads of different writing experience. WriterAccess gives all kinds of artistic help to its enterprise shoppers, together with Search engine optimisation steering and normal digital methods.
The corporate started in 2010 and has been acknowledged recurrently for innovation. It’s also recognized for placing on a profitable annual Content material Advertising Convention that draws entrepreneurs from across the globe.
Including WriterAccess to our suite of merchandise properly expanded Rock Content material’s attain within the U.S. and elevated the dimensions of our creator neighborhood worldwide. Extra importantly, it additionally offered simpler instruments we will provide to our shoppers to assist them do enterprise higher and resolve a number of challenges of their content material advertising methods.
New look, similar mission
Nevertheless, though it was a helpful addition, WriterAccess nonetheless didn’t feel and appear like a part of the Rock Content material household.
That’s why, at the beginning of 2023, we made some useful adjustments to the WriterAccess website and platform, beginning with a brand new emblem and a brand new model id.
The fresh-looking WriterAccess emblem aligns extra carefully with our Rock Content material model id and our different merchandise out there to shoppers worldwide. The brand new emblem’s predominant shade modified from inexperienced to blue and adopted our model’s default typography.
We had been cautious to make sure the model was recognizable by each Rock Content material and the prevailing WriterAccess viewers whereas speaking the change. Beginning with the emblem, we wished everybody to know that thrilling issues are occurring and there are extra nice issues to return in 2023 and past.
Wanting forward
Finally, our objective is to launch an an all-in-one answer for content material advertising scalability and success known as Content material Cloud. It gives them with the perfect instruments of all of our signature merchandise, what we name ‘The All-Star Group,’ to resolve a number of advertising challenges.
Content material Cloud is the right useful resource for making certain your content material is created, managed, and distributed simply and effectively. With its AI-powered market WriterAccess, you possibly can create high-quality content material with the assistance of a vetted world freelance neighborhood. You may then collaborate amongst your staff or company because of Studio – our Advertising Useful resource Administration platform – and guarantee that all initiatives are executed effectively, on time, and on funds.
Lastly, relating to getting your content material seen, Stage presents an Search engine optimisation-optimized answer for publishing posts onto WordPress, and Ion will empower entrepreneurs to have interaction, goal, and convert high-quality leads utilizing a code-free and data-driven interactive content material creation platform.
Our Content material Cloud is your all-in-one platform for content material advertising scalability and success. It combines a worldwide expertise market for content material creation with highly effective instruments to handle your workflow whereas enhancing each step of the content material advertising course of.
The Content material Cloud features a world ecosystem of licensed companions, skilled providers, and a strong training hub to ship higher advertising and superior ROI.
When you login to one of many merchandise in our Content material Cloud it is possible for you to to entry all different merchandise within the suite, so customers will discover it straightforward to change between merchandise. It’ll additionally present a centralized billing system.
Nonetheless on the drafting board is an built-in analytic system permitting shoppers to trace their journey from a “good content material concept” to a completely executed consequence. It’ll give particulars concerning the viewers, the method, and the Return On Funding for a complete mission, in addition to the performances of particular person items of content material. This in-depth data can assist enhance general effectivity for future initiatives and level out stronger and weaker factors and the perfect areas to optimize in your content material technique.
We’re additionally together with different instruments and options, corresponding to extra AI capabilities and an improved White Label Portal. We’ll make it simpler to create e-books with a extra refined course of, and, sooner or later, we’re excited to start providing the flexibility to offer shoppers with movies, infographics and different sorts of visible media by way of WriterAccess.
By providing so many options, we need to be the only supplier for our shoppers, a one-stop-shop for all their artistic wants, slightly than having them go to a number of distributors for a number of wants.
Closing ideas
In the event you can’t inform, myself and the remainder of the Rock Content material staff are wanting ahead to the longer term, particularly now that WriterAccess is extra carefully built-in with our different merchandise and to our subsequent steps in the direction of the Content material Cloud ecosystem.
This acquisition has not solely elevated our expertise base and allowed us to supply new merchandise, however given our shoppers a bigger suite of providers to assist them in additional instructions. It gives Rock Content material a stronger voice and a extra unified message, letting shoppers know we’re prepared and prepared to assist them obtain their objectives, particularly the place high quality content material is worried.
We’re wanting ahead to persevering with our mission to offer advertising providers, particularly with the addition of WriterAccess.
