Write Your Greatest Social Media Bio [+28 Free Templates]

Your social media bio is one in all your first alternatives to make an impression in your viewers. bio could make the distinction between whether or not or not a consumer chooses to comply with you.

And though followers shouldn’t be the solely metric you care about, extra followers can result in extra attain and collaboration alternatives. Your followers could even flip right into a neighborhood of like-minded individuals.

That can assist you and your model put your greatest foot ahead, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Fb, TikTok, LinkedIn, and Pinterest.

Even when you solely run darkish social media posts (adverts) and don’t publish any natural content material, you need to nonetheless fill out your social media bios. bio is sort of a storefront — it will possibly assist encourage belief in potential clients unfamiliar together with your model.

Lastly, social media bios are Search engine optimization-optimized (for many social media platforms). Which means the key phrases you add to your bio may help your account get found by in-app searches and basic net engines like google.

Whether or not you’re a creator or an organization, right here is the important thing information you need to goal to incorporate in all your social media bios (tailored based mostly on character house):

• Who you’re
• What you do/present/promote
• The place what you are promoting operates
• Your class (for enterprise) or pursuits (for private manufacturers)
• How somebody can get in contact with you
• Your web site
• Name to motion

Instagram bios

Character restrict: 150 characters

Whether or not you’re an organization or a private model, your Instagram bio ought to compel profile guests to take motion— which could imply clicking in your hyperlink in bio, looking your merchandise, visiting your bodily location, or just following your account.

For private manufacturers, I really like seeing how inventive influencers and content material creators get with their Instagram bios. Firms and organizations often want to suit a couple of extra issues into their Instagram bios, resembling branded hashtags, retailer hours or areas, and different model accounts. Nonetheless, that doesn’t imply you possibly can’t get inventive!

Whether or not you’re seeking to polish up the bio to your private account or a enterprise account, these templates and examples may help get you impressed.

Private manufacturers

Template 1: What are you identified for?

[Who you are/what you’re known for]

[Something unique about you]

[Affiliated accounts/businesses]

Instance: @classycleanchic

Template 2: The emoji record

[Your interests/content themes]

💼 [Affiliated account/job title + company]

📍 [Location]

💌 [Contact info]

Instance: @steffy

Template 3: Symbols + bio hyperlink CTA

✈ [Reason to follow]

⬖ [Your interests/content themes]

✉︎ [Contact info]

↓ [CTA] ↓

https://weblog.hootsuite.com/social-media-bio/

Instance: @tosomeplacenew

Firms and organizations

Template 1: Model mission

[Brand mission statement]

Instance: @bookingcom

Instance: @lululemon

Template 2: UGC hashtags

[Brand mission]

[Branded/UGC hashtags]

[Contact info]

Instance: @passionpassport

Template 3: All of your model accounts

[Brand statement + UGC hashtag]

[Emoji + affiliated accounts]

[Emoji + affiliated accounts]

[Emoji + affiliated accounts]

[CTA]

https://weblog.hootsuite.com/social-media-bio/

Instance: @revolve

Nonetheless on the lookout for inspiration? Listed here are 10 extra Instagram bio concepts and tips to face out.

Twitter bios

Character restrict: 160 characters

Given Twitter is extra of a conversational platform, your Twitter bio is a superb spot to inject a little bit of your model’s tone of voice or exhibit your persona.

Consider it like a chilly opening to a TV present: you need your bio to seize consideration so individuals stick round for the remainder of the present.

Some foremost options you need to embrace in your Twitter bio are:

• Your identify
• Location/the place you do enterprise
• Model mission/tagline
• Different related accounts
• Branded hashtags
• Web site (if totally different out of your foremost bio hyperlink)

With that in thoughts, listed here are some templates and examples to get you began.

Private manufacturers

Template 1: The pipe/emoji separators

[Current job title/company] | [Previous companies/notable roles] | [Notable achievements such as bylines/speaking gigs] | [CTA or associated hashtags]

Instance: @ChiThukral

Instance: @pattimmons_

Template 2: The paragraph breaks

[What you do/what you’re known for]

[What you’re working on]

[CTA + website link]

Instance: @TomFrankly

Template 3: Full sentences

[What you’re known for]. [What you do]. [Other interesting roles/businesses]. [Witty ending/CTA].

Instance: @thecultureofme

Instance: @SaverioBianchi

Firms and organizations

Template 1: Tagline + model hashtag

[Brand tagline]. [Branded hashtag(s)].

Instance: @Anthropologie

Instance: @Avalanche

Template 2: Buyer assist

[Brand mission/tagline]

Want assist? Go to [support account/website].

Instance: @intercom

Template 3: The accounts record

[Brand mission/tagline].

[Emoji: Affiliated account]

[Emoji: Affiliated account]

Instance: @NHL

Searching for extra concepts? Listed here are 30 extra Twitter bio examples.

TikTok bios

Character restrict: 80 characters

Able to get ruthless? That’s what you’ll should do together with your TikTok bio, which permits half the characters of most different platforms. That’s why there are such a lot of Linktree copycats popping up, as they permit TikTok creators to increase their bios (and monetize their audiences).

Given the extremely inventive nature of the platform, TikTok bios can go many alternative methods. Whereas TikTok bios aren’t as formulaic as Instagram ones, there are nonetheless some frequent issues to incorporate

• The principle matters/themes of your content material
• Name to motion
• Location
• Contact information (since there aren’t any contact buttons like on Instagram)
• Web site (out there for enterprise accounts when you attain 1,000 followers)

Private manufacturers

Template 1: Brief and candy

[Who you are]

[Content themes]

[Contact info]

Instance: @lothwe

Template 2: The CTA

[One liner that sums up your TikTok]

👇 [CTA] 👇

Instance: @victoriagarrick

Template 3: Persona highlight

[What you’re known for/went viral for]

[Why users should follow you]

Instance: @jera.bean

Firms and organizations

Template 1: The CTA

[What you do/provide/sell]

[CTA] ⬇️

Instance: @the.leap

Template 2: We’re cool, children

[Witty description related to your brand/product]

Instance: @ryanair

Want extra inspiration? Try our GIANT record of TikTok bio concepts.

Fb bios

Character restrict: 255 characters (About), 50,000 characters (Further Data)

For Fb Pages, the bio is discovered within the About part on your house tab (additionally in its personal separate tab). Fb offers you a couple of fields to fill out, together with web site & contact information, hyperlinks to different social media accounts, and an extra description field.

As Fb is usually the primary place a buyer goes for details about what you are promoting, finishing all the particulars is necessary.

Whereas a lot of the fields can be easy to fill out, listed here are some concepts to get began with the About and Further Data sections.

Template 1: Brief and candy

About: [Short one-liner, such as your brand tagline]

Instance: @nike

Template 2: Historical past, neighborhood coverage and extra hyperlinks

About: [Company mission/tagline]

Additional information: [Company mission + history]. [Facebook community guidelines]. [Page disclaimers].

Web site: https://weblog.hootsuite.com/social-media-bio/

Different social media accounts: [Username(s)]

Electronic mail: [Contact info]

Instance: @NGM

Template 3: Why comply with us?

About: [Brand tagline]

Additional information: [Why users should follow your Page]. [What content to expect]. [How followers will benefit from your content].

[Facebook community policy + disclaimers].

Social media neighborhood tips: [link to full terms]

Instance: @travelandleisure

LinkedIn bios

On most different social media platforms, the bio sections are the identical for private manufacturers and firm profiles. On LinkedIn, although, this differs.

For private accounts, your bio is the Abstract part of your profile. For corporations and organizations, the bio is the About part on the corporate web page. We’ll share suggestions for each under.

Private manufacturers

Character restrict: 2,600 characters

Your abstract part is among the first sections that individuals will learn, and a great one could make the distinction between skipping your profile or studying by the remainder of it.

Whether or not you’re seeking to entice recruiters, followers, or enterprise companions, listed here are my greatest suggestions:

• Write it within the first individual (use “I”)
• Make it participating with a conversational tone! That is one place wherein you generally is a little extra casual
• Tease your most spectacular highlights, resembling in-demand expertise, earlier corporations labored for, and quantifiable accomplishments

Template 1: The abilities guidelines

Hello there, I’m [current job title] and [one-liner with what’s most likely to interest my profile viewers, aka recruiters].

In my [#] of years working in [industry/role], I’ve grow to be an professional in [area 1, area 2, area 3].

My proudest accomplishments are [example 1], [example 2], and [example 3].

Abilities & {qualifications}:

✓ [skill 1]

✓ [skill 1]

✓ [skill 1]

[contact info]

Instance: Laura Wong

Template 2: The gross sales pitch

Hello, I’m [name].

I’m a [job title]. I do [what do you for work/your business].

Don’t take my phrase for it – [social proof], [business accomplishments].

Be taught extra at [website].

👉 [services I offer + how to contact me]

[links to other social media accounts]

Instance: Vanessa Lau

Firms and organizations

Character restrict: 2,000 characters

Though you’ve got 2,000 characters to fill your organization’s “description” part, I’d strongly recommend not utilizing the total house. LinkedIn firm pages provide a variety of totally different fields to fill in, so it’s not vital to suit all the pieces about what you are promoting throughout the bio.

Much like private accounts, I feel one of the best ways to make use of your bio is to focus on what you are promoting’ strongest promoting factors. Simply take into account that guests to your organization web page usually tend to be fascinated about working with you than shopping for from you.

You continue to have to cowl the fundamentals (like the place your organization relies and what you do/promote/present), but in addition embrace employer model facets like perks, firm values, and the way compensation is decided.

One factor to notice: hyperlinks gained’t work in your description, so depart the URLs out. You may add your web site URL in a devoted discipline.

Template 1: Firm overview + tradition

[What your company does]. [An overview of your products]. [The pain points that you solve for your customers].

[Company history/background].

[Company culture + what it’s like to work there].

[Company core values and how they are applied].

[CTA + website link]

Instance: Hotjar

Template 2: Get me to the roles

[Company mission]. [What it’s like to work at your company]. [Company values].

See all our profession alternatives right here: https://weblog.hootsuite.com/social-media-bio/

Instance: Google

Pinterest bios

Character restrict: 160 characters

Your Pinterest bio introduces your self and what you are promoting to your viewers. Pinterest is extremely visible, so your bio ought to be brief and to the purpose, letting your precise content material converse for itself.

Whereas hashtags are helpful in different social media bios, Pinterest doesn’t work that method. As a substitute of specializing in hashtags, Pinterest makes use of key phrases in your bio, submit descriptions, and board descriptions to assist related customers uncover you.

With this in thoughts, make sure that your bio accommodates related descriptions of your self or your model, and select your phrases strategically (with out sounding like an Search engine optimization robotic).

Private manufacturers

Template 1: The fundamentals

[What you’re known for + your content themes]. Try [main social channel/external website link].

Instance: @tiffy4u

Template 2: For inventive & service-based entrepreneurs

[What you do] + [Where you’re based] | [What services you provide]

Instance: @evarendlphotography

Firms and organizations

Template 1: What you pin

[Description of what your business does/sells/provides]. Pinning [content type(s)].

Instance: @flytographer

Template 2: UGC callout

We’re sharing [type of content] and [type of content] that you would be able to solely uncover by [company name]. Share yours utilizing [branded hashtag].

Instance: @airbnb

With these social media bio templates you’re one step nearer to being a social media professional. Begin scheduling and publishing posts with Hootsuite to take your expertise to the subsequent stage.

Get Began