We’re proud to announce that 2022 has been extraordinarily profitable for our shoppers, with the arduous work and dedication of Universum’s Activation groups globally. We’ve got run shopper campaigns in 126 international locations, spanning a large number of fundamental fields of research, and have reached practically 50 million people whose lives we now have enriched with superb alternatives.
In 2022, our social media efforts globally (on Meta, LinkedIn, and TikTok alone) achieved greater than 208 million impressions, and reached virtually 50 million expertise who clicked 2.8 million occasions. This was executed whereas protecting our click-through charge above benchmark by an element of two.8.
On Meta platforms alone, averaged throughout all areas, we now have reached 132% extra expertise in 2022 in comparison with 2021. Thanks to our valued shoppers who’ve trusted us with their campaigns, and for making 2022 one to recollect! We’re excited to tackle new duties with you and proceed the momentum into 2023.
We’ve requested our colleagues around the globe what they considered this success and that is what they needed to share:
“I’m exceptionally pleased with our world Activation groups and the digital advertising specialists who’ve blazed by way of 2022 by offering nice content material to our shoppers, A/B examined rigorously, optimised regularly, and made budget-conscious and goal-driven choices to get the very best out of our shoppers’ Employer Branding campaigns on social media. Let’s see what 2023 has in retailer for us now that we’re actually ramping up on our Good Recruitment Advertising and marketing efforts – I can’t wait to seek out out!” – Kerstin Tschernigg, Head of Supply APAC
“These numbers showcase that Universum has wonderful experience in reaching virtually any expertise. Huge applause to all digital specialists and communication strategists for delivering these superior outcomes. Extra importantly, we’re not simply reaching any variety of expertise, however our technique permits us to get the precise expertise! So, excited what 2023 has in retailer for us!” – Tobias Loder-Neuhold, Head of Supply EMEA
“2022 was in some ways a difficult 12 months for Social Media campaigns. Adjustments in Meta insurance policies and different market updates pressured us to not solely be up to the mark with market traits however quite one step forward. And once we now have closed 2022, the outcomes communicate for themselves. Our strategies and arduous work when executing Employer Branding campaigns on Social Media is very environment friendly and that along with the truth that we’re growing our capabilities for artistic content material creation makes me assured that 2023 can be one other record-breaking 12 months for our shoppers” – Per Karlsson, Head of Supply Nordics, UK & I
“We must always all the time do not forget that every ‘click-through’ is an individual. Our creativity and campaigns have the ability to attach distinctive individuals with distinctive employers. All of our loopy little copy, design and concentrating on choices in the end will help individuals obtain their targets. That will get me excited for the work we’ve executed in addition to all of the progress certain to make in 2023!” – Sean O’Grady, Head of Supply Americas
Whereas we’re extraordinarily pleased with the accomplishments made in 2022, we’re able to deal with the brand new 12 months head on and help you in all of your Employer Branding targets. Contact us right now and discover out extra about how we will be sure you are reaching the precise expertise on your firm!
