It’s been mentioned earlier than that LinkedIn is the brand new Fb. Greater than ever persons are sharing private information and updates alongside their skilled achievements. Whereas taking my every day scroll by LinkedIn I’ve seen posts from connections exterior of my community discussing the whole lot from firm tradition to open positions, to a brand new child. You could be asking your self; how does this assist an organization? In accordance with a 2022 Gallup State of the International Office Examine, enterprise items with engaged staff have 23% greater revenue than their counterparts. That’s an interesting proportion in the event you ask me.
I’m going to share a private story about how LinkedIn helped me safe a job with MoreVisibility. I discovered myself unexpectedly laid off on the identical day one other a lot bigger firm additionally skilled a spherical of layoffs. I commented on another person’s put up from the bigger firm, to commiserate and provide help. It was then that I related with Danielle Leitch (MoreVisibility’s superior COO) and the remainder is historical past. If Danielle wasn’t energetic on LinkedIn, I’d seemingly not have heard in regards to the place or the corporate.
At this level, you could be asking your self loads of questions.
“How do I do know if my workers are energetic on LinkedIn?”
“How energetic as an organization are we on LinkedIn?”
If changing into energetic on the platform is a precedence company-wide, make it possible for your organization profile is arrange for achievement. After you be sure you’ve checked all the corporate profile packing containers, you may transfer on to your workers. (Take a look at the MoreVisibility firm profile in motion!)
Whether or not it’s by a proper assembly, electronic mail, or a break room chat, ask your workers in the event that they’re energetic on LinkedIn. For these energetic workers, contemplate asking them to share an vital venture they’ve just lately labored on or one thing they’ve discovered that could possibly be helpful for others as nicely. Relying on the content material, this positions your worker as an issue knowledgeable whereas rising model consciousness. Staff can contribute in different methods as nicely, in the event that they don’t really feel snug producing customized content material, for instance:
- Sharing a job opening
- Re-posting a webinar or firm occasion
- ‘Liking’ firm posted content material
You probably have workers that aren’t at the moment energetic on LinkedIn, contemplate how one can inspire them to take action. It could possibly be so simple as making a get began information with easy ideas, or different content material to showcase how LinkedIn will profit them.
Should you’re trying to develop your community on LinkedIn, comply with the MoreVisibility crew or attain out to see how we will help optimize the platform for your small business.
