How a lot would you pay for an in-demand Woman Scout cookie?
That is the query being requested of customers on secondary promoting web sites equivalent to eBay, the place a taste of Woman Scout cookies known as “Raspberry Rally,” is seeing a host of listings, in accordance with information experiences.
After promoting out on official web sites, the raspberry-flavor-filled cookie has turn out to be a sizzling secondary market commodity.
A itemizing on eBay is at the moment asking $29.99 for one field, which is a number of occasions what the everyday cookie field prices from the group (usually about $5) — a couple of 500% markup. One other Etsy sale posting, which appeared to solicit orders forward of Woman Scout cookie season for a presale, provided a field of raspberry cookies for $20.98. Insider discovered a field for $99.99.
(In the event you’re shopping for cookies from an official Woman Scout website, in some instances, no less than, you need to purchase no less than 4 bins, in accordance with Entrepreneur’s try to purchase cookies from Troop 4758, which can also be offered out of Raspberry Rally.)
“Wow! Our Raspberry Rally was launched on-line immediately, and boy did she promote out QUICKLY,” the Woman Scouts of the Chesapeake Bay wrote in a Fb submit, as Insider famous.
Woman Scout introduced the Raspberry Rally cookies in August 2022, together with the lineup of cookies for its 2023 season, which usually begins in January and runs till April, as CNN famous.
“The skinny, crispy cookie is a ‘sister’ cookie to the beloved Skinny Mints™, infused with raspberry taste as an alternative of mint and dipped in the identical scrumptious chocolaty coating,” Woman Scouts wrote within the August press launch.
The group determined to solely supply the Raspberry cookie as an internet product for native chapters to promote to, “enhancing women’ e-commerce gross sales and entrepreneurial expertise,” the group wrote.
Enter: the raspberry ringer. Woman Scouts itself famous the recognition of the cookie. In a single e-mail to a troop in New York, it informed them that the cookie had “Raspberry Rally cookie offered out in lower than a day,” per CNN, which mentioned it reviewed the e-mail.
On-line, persons are commenting about how troublesome the cookies are to get:
guys I have been making an attempt to get my fingers on the brand new raspberry rally woman scout cookies for every week now they’re solely* obtainable on-line & offered out & my native fb mothers group is tagging individuals to assist me & my mother mates are texting their mother mates & I emailed the woman scouts web site
— extra waffles please (@am1naaa) March 2, 2023
If anybody has an additional field of the raspberry rally or caramel chocolate chip please lmk ?? They’re all offered out and I did not get to strive them pic.twitter.com/IScDd9BVtj
— Tenny Minassian (@itsme10e) March 2, 2023
Others celebrated getting a field:
Behold the unicorn Woman Scout cookie…the Raspberry Rally! pic.twitter.com/gstqKvapvX
— Dr. Melissa Aho (@melissaaho) February 28, 2023
In an e-mail to CNN, the Woman Scouts expressed disappointment within the secondary-market frenzy.
“When cookies are bought by way of a third-party vendor, Woman Scout troops are disadvantaged of proceeds that fund crucial programming all year long,” the corporate wrote.
“Woman Scouts of the USA, your native Woman Scout council, and our licensed cookie bakers can not assure the freshness or integrity of cookies purchased by way of unauthorized websites,” it added.
Raspberry Rally. Courtesy firm.
However, as CNN famous, eBay did not say it deliberate to take down the cookies. “We strongly assist the entrepreneurial spirit of hardworking native Woman Scout troops and encourage cookie-seekers to additionally assist their native Woman Scouts… Nonetheless the sale of Woman Scout cookies doesn’t violate eBay insurance policies,” a rep from eBay informed the outlet.
