Wilson Debuts First Tennis Shoe Solely for Ladies

February 3, 2025

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Wilson Sporting Goods, the US-based producer of high-performance sports activities gear, attire, footwear, and equipment, has launched its first-ever tennis shoe designed particularly for ladies.

Developed in partnership with Wilson athlete and tennis star Marta Kostyuk, the “Intrigue” tennis shoe is designed for responsiveness, consolation, and the rigours of fast-paced play, all whereas sustaining a trendy look.

Reflecting on the design course of, Kostyuk commented, “Working with Wilson, I aimed to develop a shoe that empowers feminine athletes to maneuver with better velocity and agility whereas additionally providing a trendy aesthetic. The Intrigue fulfils this imaginative and prescient.”

“This shoe has helped me elevate my recreation with elevated velocity and depth, and I hope it evokes feminine athletes worldwide to do the identical.”

Wilson has crafted the Intrigue tennis shoe specializing in the feminine foot. In-depth analysis has been carried out to know ladies’s foot form and preferences. The ensuing match is supported by three key applied sciences, most notably UltraShield. This modern mesh materials offers light-weight, breathable consolation whereas withstanding intense play calls for.

The Intrigue options FootFrame, a dynamic assist construction that accommodates numerous foot shapes and enjoying kinds, providing personalised consolation. This technique works along side the laces for personalized changes. SwiftStep expertise makes use of a drop-in sock liner design, positioning responsive foam nearer to the footbed for enhanced really feel and efficiency.

Shivam Bhan, senior director of footwear at Wilson, said, “As a result of ladies’s toes are completely different, we designed this shoe particularly for them, making certain a snug and safe match that provides them confidence on the court docket.”

Gordon Devin, president of Wilson Sportswear, stated, “We’re keen about empowering feminine tennis gamers and are dedicated to innovation. Wilson will proceed to ship the most effective merchandise to assist our athletes thrive as the sport grows.”

The Intrigue redefines velocity on the court docket, giving ladies tennis gamers a daring new benefit to realize dominance.

The Intrigue tennis shoe might be launched on February eleventh. It is going to initially be out there within the Dewberry colourway, that includes pink and navy accents. Prospects can buy the shoe on-line at Wilson’s web site and at choose retail places. Later within the 12 months, Wilson plans to introduce further color choices. To accommodate quite a lot of enjoying kinds, the Intrigue might be provided in three variations: the Tour ($158), Professional ($138), and Lite ($98).