Will Entrepreneurs Proceed to Use Twitter in 2023? [New Data]

With so many modifications coming to Twitter, many surprise if advertising on the platform may very well be impacted in 2023. 

Whereas we at HubSpot cannot say for certain what the long run holds for Twitter, we surveyed over 100 advertising professionals to get their views on whether or not they’d nonetheless use the platform going ahead. 

This is what we discovered.

Will entrepreneurs hold their model on Twitter in 2023?

Once we requested if entrepreneurs plan to maneuver their model off Twitter in 2023, 66% of respondents mentioned “no.”

Although most respondents mentioned they haven’t any plans to maneuver their model off the platform, 71% mentioned they plan to spend much less time on Twitter.

Will entrepreneurs use options to Twitter in 2023?

As Twitter goes by its modifications, different platforms like Mastodon, Hive Social, and Cohost have risen in reputation as options to Twitter. With that in thoughts, we requested entrepreneurs in the event that they plan on utilizing different platforms as an alternative choice to Twitter in 2023.

In our survey, 67% of respondents mentioned they don’t plan on utilizing different platforms, whereas 33% do. 

Have Twitter’s current modifications impacted entrepreneurs’ experiences on the platform?

When requested if their expertise on the app has shifted since Twitter’s current modifications, 29% of entrepreneurs had a impartial response saying their expertise on the platform has stayed the identical. 

About 34% of entrepreneurs responded negatively, saying their expertise on the app has worsened. Many of those respondents cited their issues with the app’s safety and lack of censorship towards hate speech. 

1 / 4 of responses have been constructive, with many respondents saying they nonetheless favor the app over different platforms like Fb and Instagram. Lastly, the remaining 12% had blended evaluations regarding their expertise on the platform, with many respondents saying they need to see how the platform develops earlier than deciding whether or not they need to depart Twitter. 

So, is Twitter ‘dying’?

Based on our survey, it would not look like entrepreneurs want to depart Twitter en masse anytime quickly. However in response to a report cited in The Guardian, the social media platform is predicted to lose over 30 million customers over the subsequent two years. 

Within the report, a principal analyst at Insider Intelligence, Jasmine Enberg, says there will not be a singular occasion that ends Twitter. 

“As a substitute, customers will begin to depart the platform subsequent yr as they develop annoyed with technical points and the proliferation of hateful or different unsavory content material,” she mentioned. 

Enberg additionally predicts Twitter’s a lot smaller employees could not be capable to fight points with the positioning’s infrastructure or content material moderation. 

Although Twitter could face some challenges sooner or later, entrepreneurs aren’t in a rush to desert the platform. 

Our recommendation: If Twitter continues to be a profitable channel in your advertising efforts, there is no actual want to depart the platform now. If the platform has modified an excessive amount of for it to be a viable a part of your advertising technique, then there are different various platforms you’ll be able to contemplate leveraging.