For the newest episode of the App Advertising Snack we’re joined by Nika Grigoreva, Senior efficiency advertising supervisor for Ada Well being. She tells us her secret for a profitable ASO marketing campaign and why localization is so essential. Tune in to seek out out!
Under is the transcript of the interview.
I’m working for Ada Well being, it’s a Berlin-based firm, a medical app which helps you test your signs and perceive your well being.
What’s the key to a very good ASO technique?
For me it’s analysis, it is advisable analysis what’s out there as a result of generally individuals suppose that there’s a good app title or we have to describe the app this fashion. However then you definately do analysis and also you perceive that folks don’t search this or it’s like, it’s not an present area of interest. So it is advisable suppose extra about model consciousness. Analysis is the primary and most important step for a profitable App Retailer Optimization technique.
Along with analysis, what are a very powerful steps in an ASO technique?
It’s localization and adaptation for each market. So it’s not sufficient to make a key phrase listing, it is advisable create significant information to your app and it is advisable consider that folks in numerous international locations seek for various things and so they suppose in a different way about issues, like what they need to search in shops. Now it’s most essential to additionally work in your artistic belongings as a result of we have now many instruments we are able to A/B take a look at, even within the App Retailer we are able to A/B take a look at now, so we are able to create particular belongings for each nation and we are able to A/B take a look at. So it’s analysis, localization and inventive strategy for each nation.
What makes a very good localization technique?
Earlier than I joined the corporate I labored for a courting app I began to analysis how persons are looking for companions in each nation. There’s like very many nuances between make associates, meet associates, meet new individuals and in each language you have got a distinct that means to those issues. So first it is advisable perceive what your rivals do on this work, what individuals search and the way to not translate however localize. Typically you simply have to keep away from this translation and it is advisable adapt, perhaps will probably be a distinct wording. It’s essential as a result of ultimately your objective as a marketer and App Retailer Optimization supervisor is to succeed in your viewers.
What are the specificities of doing ASO for a well being app?
In well being, within the basic business, it is advisable keep away from deceptive messages as a result of persons are looking for well being and so they seek for assist, like they’ll generally want a physician or they should test one thing, they’ve anxiousness signs or they need to monitor their signs. It’s essential to have a transparent message about what your app is doing and to not mislead individuals as a result of it’s your objective to not scare individuals. So it is advisable perceive rigorously which phrases you employ for promotion as a result of it’s about security, it’s clearly explaining what the app is doing.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so on.).
