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Even if you happen to’ve began a sturdy measurement program (good job!) and have knowledge, there may be that niggling doubt.
Are you asking the best inquiries to measure what you’re making an attempt to know? Is the information you’re getting exhibiting what you imagine it does?
In case you’ve struggled with this, you’re wrestling with the query of validity.
As Tina McCorkindale, president and CEO of the Institute for Public Relations, defined at Ragan’s 2022 Strategic Communications Convention, “Validity is if you happen to’re measuring what you plan to measure.”
This could come into play in quite a lot of completely different areas of measurement. It might be in your individual survey questions. It might be within the knowledge you’re taking a look at. Or it might be measurements you’re being provided by outdoors events.
Validating exterior knowledge
“In case you cope with distributors, query how they’re measuring issues,” she cautioned.
Many distributors may give you an all-in-one rating that measures an enormous, summary idea like “belief” or “model consciousness.” These scores search to condense these tough concepts into one rating that appears straightforward to digest.
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