Tremendous PUMA PFP NFTs.
Puma is revving up its web3 roadmap for its 75 anniversary 12 months.
The sports activities model introduced the discharge of Tremendous PUMA PFP NFTs to enhance its ongoing web3 undertaking the Nitro Assortment, final week.
The PFP facet implies that they can be utilized as profile footage on social media within the method of CryptoPunks and Bored Ape Yacht Membership.
The PFPs are web3 enabled interpretations of PUMA’s well-known cartoon mascot, Tremendous PUMA, which originated from a comic book ebook the corporate launched within the Nineteen Seventies.
10,000 Tremendous PUMA PFP NFTs will likely be out there from late February in partnership with 10KTF which teamed up with Gucci final 12 months. 4,000 will likely be airdropped to present Nitro Assortment NFT holders whereas an extra 4,000 will likely be bought publicly and the remaining 2,000 reserved for the 10KTF partnership.
Identify of the sport is to construct neighborhood mentioned chief model officer Adam Petrick through e mail who defined the the brand new PFP undertaking was born out of suggestions from the model’s current web3 neighborhood.
“The Tremendous PUMA PFP permits us to interact this neighborhood and develop our viewers in narrative pushed ways in which we see common within the house,” he mentioned. “A part of the storyline is following Tremendous PUMA who goes again in historical past and is a part of a few of our biggest PUMA historic sports activities moments.”
Tremendous PUMA PFP NFT.
He views the rising web3 medium as an extension of his model’s current advertising and marketing and storytelling.
In accordance with Petrick, web3 is a very apposite medium for PUMA because of the sturdy correlation between sports activities and vogue and web3 tradition.
“It’s an area the place shoppers and types can take dangers, take a look at out digital designs they by no means thought doable and depend on expertise to deliver digital and bodily collectively,” he mentioned.
This latest initiative follows PUMA’s exercise throughout September’s New York Vogue Week the place the model each staged an immersive vogue present with stay performances and unveiled Black Station, an interactive metaverse house that includes NFTs that may very well be redeemed for bodily sneakers.
“Web3 is a good house for us to check out a few of our most revolutionary designs and merchandise, as evident with our launch of Black Station,” he famous, including that this can type a significant a part of the model’s ongoing technique.
“Collectibles, whether or not bodily sneakers or digital NFTs, are representations of tradition and we’re excited to be an lively participant within the evolution of that tradition.”
The PUMA PFPs will drop in direction of the top of this month and, going ahead, the Tremendous PUMA character will even seem in bodily type on IRL product.
