We just lately mentioned whether or not or not shoppers need manufacturers to make social statements with our sister publication, The Hustle. The primary consensus is as an alternative of creating broad social media statements, shoppers need manufacturers to make tangible modifications to enhance broader communities.
Nike and Dove are doing simply that with their latest partnership which is extremely on-brand and has the potential to make a optimistic affect.
Final month, Nike and Dove introduced a brand new initiative known as Physique Assured Sport — a bundle of teaching instruments and sources to construct physique confidence amongst 11 to 17-year-old women via participation in sports activities.
The 2 manufacturers carried out a world survey of two,000 contributors to higher perceive traits associated to women’ participation in sports activities worldwide. The survey discovered:
- 45% of ladies drop out of sports activities throughout their teenage years resulting from impacts on physique picture and shallowness related to puberty
- 74% of the ladies surveyed mentioned their coaches positively impacted their confidence
Physique Assured Sport equips coaches with the instruments and sources they should instill confidence of their feminine athletes, making them extra more likely to proceed taking part in sports activities.
Collaborating in sports activities has numerous advantages for ladies and women together with:
- Elevated confidence and shallowness
- Decreased threat of well being points like breast most cancers and osteoporosis
- Higher educational efficiency
- Elevated management, teamwork, and goal-setting abilities
Why this partnership is sensible for Dove and Nike
Dove has been a champion for optimistic physique picture for years. By way of the Dove Self-Esteem Mission, the model has developed numerous campaigns and sources to help physique literacy and confidence in younger women worldwide.
As a number one health attire model, Nike has a vested curiosity on the planet of athletics and is targeted on rising women’ participation in sports activities.
Earlier this yr the model premiered “You Acquired This” — a YouTube sequence highlighting the affect of athletic participation for younger women. Nike additionally partnered with Spotify to develop the Make Strikes Fund, which awarded grants to UK-based organizations that help bodily and inventive actions for women.
The Physique Assured Sport initiative is an instance of firms placing sources behind a social trigger that aligns with every model’s values and buyer base.
