Giulia Pianelli is a Cell Advertising and marketing Guide with years of expertise within the app trade. For The App Advertising and marketing Snack’s twenty first episode, she shares her imaginative and prescient of ASO and the way it suits right into a advertising and marketing technique.
Under is the transcript of the video above
Howdy everybody, my identify is Giulia Pianelli and I’m a cell advertising and marketing skilled from Italy.
What’s the one factor all people ought to find out about ASO?
This would possibly disappoint somebody but it surely’s one factor that everybody ought to find out about ASO, it’s that ASO alone doesn’t make miracles. What I imply is that issues have advanced rather a lot over the previous 3-4 years particularly additionally with the pandemic and most cell entrepreneurs are actually accustomed to ASO methods far more than they had been up to now a minimum of. And that’s why ASO needs to be not thought of as one thing alone on the aspect but it surely needs to be a part of a holistic advertising and marketing technique I believe, together with paid UA, CRM, and in addition product progress.
Which one ought to come first: ASO or UA?
I’d advocate getting began with ASO first as a result of, , an optimized retailer web page might additionally assist drive extra conversions additionally with paid campaigns. In case your app retailer web page just isn’t optimized, possibly you can’t get as many conversions as you can if you happen to had optimized it within the first place. I believe that earlier than beginning with any of the advertising and marketing actions I believe that it’s essential for app builders to deal with their product. As a result of if the product just isn’t wonderful then all of the advertising and marketing technique might be in useless
What are your prime 3 ideas for ASO practitioners?
The highest 3 issues needs to be for my part: initially by no means cease studying as a result of ASO and cell advertising and marketing, normally, is a self-discipline that’s continually evolving so there are new issues, new options, and new product launches arising on a month-to-month foundation I’d say.
And the second tip is: make plenty of assessments. As a result of the most important distinction between ASO and paid UA is that ASO is usually non-quantifiable, a minimum of not as a lot as paid UA. So it would take some time to actually discover out what’s driving higher conversions and the one manner of discovering out that is by way of making assessments, each for visible metadata and textual metadata.
And the third tip is: simply know your product. Research it very a lot as a result of ASO is, on the finish of the day, engaged on the primary picture of the app. The primary picture of the app that customers can have a look at, it’s like a window on the app for customers so it’s essential that the metadata of an app actually displays what the app is about.
What’s an ASO mistake everybody ought to keep away from making?
By way of the extra sensible strategy to ASO, I’d advocate avoiding utilizing to many advertising and marketing slogans within the visible metadata as a result of that is perhaps perceived as just a little bit pretend from customers, and in addition it is perhaps topic to rejection from each Apple and now additionally Google Play is turning into just a little bit harsher on rejections.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so on.).
