Which AI Software Writes the Finest Advertising Copy? [I Tested Several Different Tools]

As a advertising and marketing copywriter, I can let you know writing is important to any profitable advertising and marketing marketing campaign, from emails to social media posts to blogs.

Even probably the most seasoned author can battle to maintain up with demand, so benefiting from the AI instruments accessible to streamline your course of and increase your productiveness is essential.

However what device is finest for you and the content material it’s good to create?

I examined a number of AI copywriting platforms to seek out which instruments write the most effective advertising and marketing copy. By the tip of this weblog submit, you may have a greater thought of what instruments you must attempt that will help you produce high quality content material sooner.

What’s AI Copywriting?

Weblog Introductions

HubSpot’s AI Content material Author

ChatGPT

Scalenut

Social Media Copy

SocialBee

Anyword

Electronic mail Copy

Copy.AI

Hypotenuse.AI

Selecting the AI Software for You

My three contenders for the most effective AI device for weblog writing are HubSpot’s AI content material author, ChatGPT, and Scalenut. To match every machine, I typed the next immediate into every system and evaluated the introductions within the outcomes:

“Generate a weblog submit itemizing 10 methods for influencer advertising and marketing.”

1. HubSpot’s AI content material author

Our free AI content material author can generate copy for blogs, web sites, social media posts, and extra. All customers must do is sort in a subject or immediate and let the AI content material author do the remaining.

Utilizing the device is easy. Simply log into the HubSpot CRM and click on the “Generate weblog submit” button close to the highest proper nook.

Subsequent, sort within the immediate, select the proper nation, and choose the weblog to host your submit. Then click on “Subsequent.”

From there, the AI generates a number of headlines to select from. Even higher, it exhibits how troublesome it to to rank for the headline and key phrase.

Under is an excerpt of what the device generated after I chosen the headline I needed.

Get began with HubSpot’s AI Content material Assistant

What We Like: Total, the device is user-friendly, fast, and useful. My solely critique is that I would extra possible use the opening sentences as metadata and rework the primary three paragraphs after the subheading to craft an introduction.

2. ChatGPT

This is not my first time utilizing ChatGPT to put in writing weblog content material. Whereas it is not my go-to selection, it’s a wonderful device for outlining a weblog submit or beginning a draft.

After I submitted the immediate, ChatGPT generated a headline just like the one I selected within the HubSpot instance, and it developed an intro paragraph nearer to how I would write it myself.

I’d have favored ChatGPT to generate a number of headline solutions, however I would wish to enter a unique immediate for that to occur.

Moreover, whereas the opening paragraph was easy and to the purpose, it lacked element or an thrilling hook.

Professional-Tip: When utilizing ChatGPT, be as particular as you may in your immediate or be able to submit a number of prompts till you get the type of content material you are searching for. 

3. Scalenut

Scalenut helps customers brainstorm, write, edit, and publish Search engine optimisation-optimized content material. In contrast to different mills, I have to submit the key phrases for the AI’s Article Author earlier than getting into the immediate. 

As soon as the key phrases, immediate, and tone are specified, Scalenut generates a number of headlines to select from. I made a decision on the primary headline, “Ten Successful Methods for Influencer Advertising.”

Scalenut generated the next define with optimized subheadings.

From there, I clicked “Generate Writing Factors” and was proven the factors Scalenut deliberate to incorporate in its draft. I may delete the factors I needed to exclude and write in new matters.

Lastly, I clicked “Generate Content material,” Scalenut responded with the next weblog draft, which included a meta title, description, and permalink.

Scalenut’s strategy to AI copywriting is a really collaborative course of, which is superb for a author like myself. I see AI as an assistive device fairly than one thing that may utterly take over the duty of writing.

There are some tweaks I’d make to the ultimate draft. For instance, “influencer advertising and marketing” must be lowercase since it is not a correct noun. Nevertheless, Scalenut offered a robust basis for AI copy, and I see a device like this saving time for writers.

So, which of the above instruments writes the most effective advertising and marketing copy for weblog posts? It‘s a tie between HubSpot’s AI Content material Author and Scalenut. Each instruments embody options that optimize your content material Search engine optimisation, which is essential to crafting weblog posts to rank in SERPs and generate leads.

1. SocialBee

SocialBee is each a social media scheduling device and an AI submit generator, so when you create your social media content material, you may simply schedule your creation to your platform.

On this case, SocialBee is related to one in every of my Instagram accounts.

After selecting to make use of SocialBee’s social media copilot, I answered a number of questions relating to the identify of my enterprise, who I used to be producing content material for, my position, audience, branding, and extra.

On this instance, I’m a social media supervisor for a bakery in Philadelphia that serves freshly baked items to locals wanting a comfortable, family-friendly environment.

From there, SocialBee suggests the platforms I ought to use in my marketing campaign, the type of content material I ought to submit, and when.

Lastly, I click on “Generate Publish,” SocialBee supplies a number of social media copy drafts and the choice to submit them in line with its steered plan.

One submit reads:

“Keep in mind once we used to make these scrumptious apple turnovers? They had been all the time a crowd favourite! #ThrowbackThursday #PhillyBakeryHistory.”

Within the notes tab, SocialBee factors out the varieties of photos I ought to use to enrich the copy.

What We Like: Planning, drafting, and scheduling a social media marketing campaign can take hours, typically days, however with SocialBee, I acquired every thing achieved in simply 10 minutes. I additionally love that it supplies a wide range of copy for various social posts.

2. Anyword

Anyword is a free AI copy generator that’s fairly easy. All I wanted to do was choose the social media platform I needed to submit to after which clarify the submit in just some phrases.

For this check, I‘m sticking to the Philly Bakery instance and asking Anyword to generate copy for an Instagram submit engaging clients to go to my fictitious Philadelphia-based bakery. Right here’s the consequence.

As you may see, Anyword is so much much less complete than SocialBee and would not present as many solutions.

Nevertheless, it supplies engagement predictions, a scale for tone of voice, and a graph predicting the demographic the caption would attraction to probably the most.

Finest For: I can see myself utilizing a device like Anyword once I’m at a loss for what to submit, and I would like a fast copy as quickly as attainable.

With that in thoughts, I’ll crown SocialBee as the most effective AI device for producing advertising and marketing copy for social media. SocialBee streamlines your entire marketing campaign ideation course of, from planning to drafting to scheduling, in simply minutes.

1. Copy.AI

Copy.AI works equally to ChatGPT, which is sensible, contemplating it‘s constructed on high of OpenAI’s GPT-3’s giant language mannequin. Whereas ChatGPT is a common service that solutions numerous queries, Copy.AI is designed to streamline the copywriting course of.

So, how does it fare with emails? Let‘s have a look at an excerpt of Copy.AI’s response to my immediate.

What We Like: The e-mail topic is catchy and intelligent whereas creating a way of urgency. The opening sentence captures the essence of Fall apparel with phrases like “crisp autumn air” and “cozy.”

Nevertheless, your entire electronic mail is about 430 phrases; it is best apply for advertising and marketing emails to be between 50 and 125.

2. Hypotenuse AI

Hypotenuse.AI supplies numerous templates for various kinds of content material, together with emails. The copywriting device additionally permits customers to explain the aim of the e-mail, key phrases to optimize for, tone, and extra.

That is what Hypotenuse.AI got here up with.

What We Like: I am a lot happier with the size of the e-mail, which is lower than 120 phrases. I additionally love the call-to-action on the finish for being quick and to the purpose and inspiring readers to behave now.

In spite of everything, a little bit FOMO by no means damage anybody.

The e-mail would not have as many fluff phrases because the draft from Copy.AI, however general the draft supplies a fantastic base to construct upon and tweak to my liking.

Between Copy.AI and Hypotenuse.AI, I’d select the latter to craft my advertising and marketing emails. Hypotenuse.AI supplies extra electronic mail customization choices and alternatives to optimize for Search engine optimisation and goal audiences.