Of TikTok’s 1 billion month-to-month lively customers, about 20% have 20,000 followers or extra. Meaning roughly 196 million folks have important followings on the app—a determine that signifies the creator economic system is maturing and increasing.
Right this moment, 50 million folks already establish as content material creators. As constructing a following turns into extra accessible on channels like TikTok, extra folks will seize the chance to turn out to be creators, monetize their movies and construct a long-term, sustainable profession.
To assist creators forge their path in the direction of success, TikTok launched TikTok Creator Subsequent, the gateway to all of the platform’s monetization options and instruments.
On this article, we clarify what TikTok Creator Subsequent is, the way it’s completely different from the TikTok Creator Fund and the way it will help manufacturers discover creators.
What’s Creator Subsequent on TikTok?
In line with TikTok, Creator Subsequent is “a program designed to assist TikTok creators monetize as they develop their communities.”
The Creator Subsequent portal permits certified creators to entry all of TikTok’s monetization options and instruments together with:
- The Creator Fund: The fund established by TikTok to compensate creators for his or her content material. Earnings from the Creator Fund is predicated on a creator’s metrics. The fund is meant to assist creators make sufficient to “earn livelihoods” and “spark careers.”
- The Creator Market: The official collaboration platform that connects manufacturers and creators on TikTok. Manufacturers can seek for creators to collaborate on each paid and reward-based campaigns.
- Video Items and LIVE Items: Utilizing Video and LIVE Items, viewers can ship pay as you go cash to indicate their appreciation for a creators’ content material on a video-by-video foundation. Amassing cash is a method creators can obtain Diamonds, monetary rewards from TikTok primarily based on a video’s recognition.
- Ideas: This characteristic permits viewers to ship direct monetary help to their favourite creators. When viewers ship a tip, they are going to have the choice to decide on $5, $10, $15 or customized quantity.
The consolidation of those instruments and options within the Creator Subsequent platform makes it simpler for social media content material creators to maximise their monetary alternative on TikTok. For manufacturers, Creator Subsequent paves a extra direct path to work with creators who’re the precise match for his or her group.
Creator Subsequent vs. Creator Fund: What’s the distinction?
When TikTok launched Creator Subsequent, it brought about some confusion amongst creators who have been already utilizing the Creator Fund to monetize their TikTok presence. Many questioned why they needed to be part of a brand new program and the way it will affect their earnings.
Thankfully for creators, the Creator Fund hasn’t modified. It’s nonetheless the first method TikTok is financially rewarding its highest-performing creators—particularly those that ship “unique and artistic content material” that aligns with TikTok’s mission to “encourage pleasure and creativity.”
Established in 2020, the fund started with an preliminary funding of $200 million. At present, TikTok’s objective is to develop the fund to $1 billion within the subsequent three years. Compensation charges fluctuate relying on a creator’s view and engagement metrics.
Creator Subsequent serves because the hub for all TikTok monetization sources, and the Creator Fund is a monetization device throughout the bigger Creator Subsequent toolbox. Creators can use it to realize cash immediately from TikTok, model partnerships and viewers alike. Creator Subsequent is designed to streamline a creator’s consumer expertise, but it surely won’t affect how the Creator Fund works.
Necessities to hitch TikTok Creator Subsequent
To ensure that creators to hitch TikTok Creator Subsequent, they need to meet the next standards:
- Have a sure variety of followers (often 1,000+ relying on their location) and have at the very least 1,000 video views
- Have posted at the very least three TikTok movies within the final 30 days
- Be in good standing in line with TikTok’s Group Pointers and Phrases of Service
- Be 18 years or older (19 in South Korea and 20 in Japan)
Different eligibility standards
Even when a creator meets the above necessities, there are different elements that affect their means to hitch Creator Subsequent and use all the program’s sources.
For instance, you have to be a creator (manufacturers with TikTok Enterprise accounts can not be part of) and situated in an space the place Creator Subsequent is at present out there.
Importantly, having sufficient followers to hitch doesn’t imply you’ll have sufficient followers, views or engagements to make use of all of the options. To get Creator Fund funds, creators should have at the very least 10,000 followers and have accrued 100,000 natural views within the final 30 days. To obtain Ideas, creators should have at the very least 100,000 followers.
The right way to apply for Creator Subsequent on TikTok
In case you meet TikTok’s eligibility necessities, right here’s how one can apply to hitch Creator Subsequent.
- Within the TikTok cellular app, faucet Profile within the backside proper nook.
- As soon as in your Profile, faucet the three-line icon within the prime proper nook.
- Faucet Creator instruments.
- On the backside of your display, faucet Be part of on the Creator Subsequent banner.
- Comply with the on-screen directions to use.
Why TikTok Creator Subsequent issues to manufacturers
As Creator Subsequent and the Creator Market develop, collaborations and partnerships will turn out to be extra accessible for manufacturers of all sizes.
The Creator Market helps manufacturers overcome frequent roadblocks they expertise when working with creators, like discovering extremely certified, profitable creators who align with their model values and have the power to succeed in their audience.
How manufacturers can use the Creator Market
To start out collaborating with creators within the Creator Market, observe these steps.
1. Join and uncover creators
Join with an Adverts Supervisor account to entry creators’ profiles, viewers demographics, engagement metrics and extra. As soon as you discover the precise creator, invite them to work with you by sending your marketing campaign particulars and a contract.
It’s also possible to create an open marketing campaign for creators to use to work with you.
2. Align on marketing campaign particulars
After you join with a creator, affirm your marketing campaign particulars earlier than video manufacturing begins. For instance, align on compensation, capturing location, wardrobe price range, variety of reshoots, video size, merchandise used within the video and extra.
Shifting ahead with out verifying these specifics may negatively affect the ultimate product.
3. Analyze marketing campaign metrics
Lastly, await the outcomes to roll in. On TikTok, creators should disclose model partnerships of their movies. Through the use of the Branded content material toggle, their video will hyperlink to your Creator Market marketing campaign. Your model may have entry to real-time knowledge in regards to the marketing campaign—together with attain and affect.
Though TikTok Enterprise accounts aren’t eligible to use for Creator Subsequent, manufacturers can use the portal to construct relationships with creators.
Take your creator partnerships to the ‘Subsequent’ stage
The creator economic system is increasing to new heights. As extra folks acquire spectacular social followings, alternatives like TikTok Creator Subsequent will assist solidify long-term careers for content material creators.
Manufacturers can use this increasing expertise community to uplevel creator outreach, administration and content material technique.
On the lookout for extra creator-focused sources? Learn how one can vet content material creators and construct lasting partnerships with them.
