On the newest episode of The Advertising Companion, I made a decision to take a deep dive into the nooks and crannies of social media advertising and marketing, and there’s no person higher to accompany me than advertising and marketing genius Dennis Yu.
Dennis research the artwork and science of social media success to the Nth diploma and we get into some fascinating discussions that embrace:
- The ROI of a blue verify mark
- The viral energy of feel-good tales
- A social media platform that’s killing it proper now
- How social media platforms are utilizing facial and picture recognition to raise content material
- Why replay charge is the important thing to success on TikTok
- Insights into what’s occurring with Meta and the metaverse
Dennis additionally shares a novel perspective on how engines like google and social platforms are turning over data to the US authorities. However TikTok doesn’t should … which could possibly be influencing the federal government’s place with that platform.
Click on right here to hearken to episode 270
Assets talked about on this present
Weblog publish: Why hate is nice for enterprise
Ocean Spray cranberry juice case research
Mark Schaefer is the manager director of Schaefer Advertising Options. He’s the creator of a few of the world’s bestselling advertising and marketing books and is an acclaimed keynote speaker, school educator, and enterprise advisor. The Advertising Companion podcast is among the many high enterprise podcasts on the earth. Contact Mark to have him converse at your organization occasion or convention quickly.
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Illustration courtesy MidJourney
