South Korea’s magnificence trade has at all times been stuffed with vitality and innovation. On this 12 months’s InterCHARM, one of many area’s main magnificence commerce exhibits, our professional analysts intently examined and supplied insights on the brand new merchandise consistent with the 4 tendencies outlined in Mintel’s 2023 Magnificence and Private Care Tendencies: Magnificence RX, Complete Wellbeing, Engagement, and Zero-waste.
Magnificence RX
Ingredient-driven merchandise and revolutionary applied sciences comparable to biotechnology present scientific proof of the worth of magnificence.
Dermafirm:The Peptide Wrinkle Serum
Mintel feedback: It’s a derma-cosmetics product that compresses 99% high-purity peptides of pharmaceutical grade and hyaluronic acid with filler impact, and exhibits a wrinkle enchancment boosting impact by incorporating not solely substances but in addition know-how to enhance peptide penetration.
EGFLOGY：EGF Program MTS Ampoule 5ml
Mintel feedback: Biotechnology is utilized to revive pores and skin well being to enhance numerous signs of ageing. EGF, a single ingredient, is licensed by the Korean Ministry of Meals and Drug Security for its twin perform of wrinkle and whitening.
Complete Wellbeing
Magnificence is meant to be uplifting and may contribute to a post-pandemic sense of self-care that features sexual wellness, the hormone journey and wellness at each life stage.
Mintel feedback: It’s a self-care product that works synergistically with different good substances, comparable to therapeutic massage impact, to strengthen pores and skin situation, forestall injury from exterior stimuli and improve its personal immunity and elasticity.
GARANG GARANG: Peony Loot Moisturizing and Soothing Masks Pack
Mintel feedback: The masks sheet is stuffed with ampoules of the normal ingredient peony root, which not solely prevents wrinkles but in addition comprises pure lavender oil for a soothing impact through the pack.
Engagement
Manufacturers ought to embrace disruption within the class to create new guidelines for engagement and construct communities, permitting for extra playfulness, experimentation and DIY.
Mintel feedback: It’s a customized magnificence machine managed by a cell app, geared up with 5 completely different ampoules, and manufactures a masks pack with a personalised mix of ampoules after analyzing the consumer’s pores and skin situation, behavioral patterns, and exterior atmosphere index utilizing AI-based algorithms.
ALASKACUBE: CoolMentol Fragrance Bathe Bar
Mintel feedback: An all-in-one physique cleaning soap that gives a cooling sensation when used, offering a singular buyer expertise for male shoppers who’re delicate to the scent of sweat and warmth.
Zero-waste
Magnificence merchandise at the moment are pursuing sustainability in most processes, together with vegan substances, honest commerce, eco-friendly packaging, and refills.
SKIN1004: HYALU-CICA Water-Match Solar Serum
Mintel feedback: It’s reef-safe to guard the oceans by eliminating dangerous substances comparable to oxybenzone and octinoxate, and it’s watery components, however the vacuum tube packaging prevents extreme discharge.
LON.G: DIVE TO GREEN Pure Bubble Cleanser
Mintel feedback: It’s a powder cleanser that may be refilled with a refill pouch manufactured from eco-friendly packaging and might be disposed of individually through the use of a plastic container with glorious recycling grade and a metal-free pump.
