What’s an e-mail drip marketing campaign and the way does it work? — Stripo.e-mail

E mail drip campaigns have lengthy been a must have component of built-in e-mail advertising and marketing as a result of they assist convert new prospects into loyal prospects and work together with those that have already grow to be your shoppers.

We are going to inform you why e-mail drip campaigns are wanted and what issues they assist to unravel in advertising and marketing after they have to be used. We additionally present e-mail drip marketing campaign examples for inspiration and clear steps to start out utilizing them.

What’s an e-mail drip marketing campaign?

An e-mail drip marketing campaign is an automatic sequence of pre-created emails that’s triggered when an individual takes an motion. You prescribe a drip marketing campaign technique and arrange a schedule for sending emails in order that the subscriber will obtain them for a while with a specified frequency.

For instance, after a web site customer has left their e-mail handle to obtain your lead magnet, they obtain a sequence of emails: first a welcome e-mail, then 2-3 days later, a choice of different helpful supplies out of your web site, and so forth. You politely return them to your web site and proceed the dialog.

The primary function of drip campaigns is that the best individual receives the best data on the proper time. In case you add personalization to every e-mail, you’ll get a superb communication software that may make every subscriber really feel that you simply care about what pursuits them proper now.

The advantages of drip e-mail campaigns

Now that we perceive what a drip marketing campaign is let’s have a look at what enterprise advantages they provide.

This is what e-mail advertising and marketing that makes use of drip campaigns beneficial properties:

1. You cut back the price of attracting prospects — you don’t lose leads who’ve already proven some curiosity in your online business however proceed to offer them with the data they should make a purchase order. As well as, potential shoppers transfer by means of the gross sales funnel with out the involvement of gross sales managers.
2. Make communication with the consumer much less annoying. You recognize that folks favor to keep away from frequent calls from gross sales managers and promo emails, particularly when an individual nonetheless wants to consider shopping for. Drip campaigns gently develop relationships and produce folks nearer to a buying choice.
3. You make interplay with the consumer as personalised as doable, which results in a rise within the variety of transactions. Every drip marketing campaign e-mail builds on one another, every time providing somewhat little bit of content material designed to assist clear up an issue your prospect is dealing with.
4. You get high quality leads — drip campaigns inform you in regards to the model, educate potential shoppers, and construct belief. Within the case of campaigns associated to deserted carts, they assist proceed the order.
5. Save time by utilizing advertising and marketing automation — all you need to do is ready up a drip as soon as utilizing e-mail advertising and marketing software program, after which it runs on autopilot.
6. Growing model consciousness — drip emails will assist maintain your organization prime of thoughts and permit your present prospects to refer your online business to others of their community simply.

The primary varieties of e-mail drip campaigns

You may arrange many varieties of drip campaigns relying on the specifics of your online business. Strive utilizing a number of varieties of drip campaigns tailor-made to your viewers’s completely different actions. Check out the preferred ones.

Welcome emails

Welcome e-mail sequence is the preferred kind of drip marketing campaign. They introduce your organization to the brand new subscriber and thank them for subscribing to information or registering for the service. On this sequence of emails, you may inform what to anticipate out of your emails, provide reductions, and briefly introduce the product’s options. See how the welcome sequence works in Stripo.

Onboarding emails

This sort of drip marketing campaign is much like welcome emails in that also they are despatched early within the buyer’s journey to your online business. Nevertheless, onboarding emails present sensible details about how your online business can assist the consumer. For instance, an onboarding sequence of a SaaS service can inform and present find out how to get extra advantages from it, giving directions and suggestions. These emails allow you to stand out out of your opponents and construct model loyalty.

(Supply: E mail from Fireflies)

Procuring cart abandonment emails

This sort of drip advertising and marketing marketing campaign is without doubt one of the finest practices for eCommerce companies. This sequence ought to set off mechanically if a web site customer locations an merchandise of their cart after which leaves your web site with out finishing a purchase order. Use a drip marketing campaign with deserted cart emails to remind folks of their intention to purchase one thing and provide particular situations.

Subscription renewal emails

Arrange a drip marketing campaign that reminds prospects to resume their subscription or when the free trial is ending. This can set up the credibility of your organization and make your prospects really feel valued. In your e-mail sequence, thank them for his or her cooperation, display the successes they’ve achieved with you, and provides them a option to contact you if any questions come up.

The opposite sorts are re-engagement drip campaigns, retargeting e-mail drip campaigns, post-demo campaigns, affirmation emails, post-purchase emails, birthday emails, and others.

7 key steps to create a profitable e-mail drip marketing campaign

Listed here are seven steps that will help you create a profitable drip marketing campaign.

1. Establish your target market and triggers

Decide which goal prospects will obtain emails. To do that, phase your viewers and determine which triggers and teams you’ll use to achieve them.

The place to begin for a drip marketing campaign could possibly be:

• motion that triggers a selected sequence of emails — subscription, buy, forgotten cart;
• demographic data, for instance, the client’s birthday triggers a marketing campaign with a promotional code, presents, and reminders.

2. Outline your objective

Understanding the objective makes planning a drip marketing campaign simpler and lets you construct it logically. Reply the query of what ought to occur because of the marketing campaign utilizing the SMART technique. Make the objective particular, measurable, achievable, related, and time-based.

3. Plan your marketing campaign

To make sure the success of your drip marketing campaign, after defining your viewers and objective, plan it step-by-step. Listed here are some important components to think about when creating your drip e-mail marketing campaign technique:

• viewers traits;
• determine what number of emails you’ll ship and in what order;
• how your emails can be related to the set off of this marketing campaign;
• what numbers will you measure to grasp that the objective has been achieved.

4. Put together copy for all emails

Suppose by means of and write the textual content for every marketing campaign e-mail. Guarantee that e-mail copies are logically related and that each e-mail you ship is legitimate, eye-catching, and incorporates a transparent name to motion (CTA).

5. Create enticing e-mail templates

To create a lovely template which you can then use for all emails of 1 drip marketing campaign, you need to use among the 1400 Stripo’s ready-made templates. Due to the modular structure, you may create new emails from ready-made, configured, and saved blocks a lot sooner.

6. Automate and launch your marketing campaign

After all of the emails are created based mostly in your template, export them to your ESP or any drip marketing campaign software program. There, configure the marketing campaign parameters — set off, e-mail frequency, and others. These instruments make it straightforward to create emails and schedule them to be despatched mechanically based mostly on numerous triggers.

7. Analyze the marketing campaign

Analyze how all marketing campaign emails carry out throughout and after implementation to grasp how efficient it’s and the place enhancements are wanted. You may work with a topic line to extend the open fee and maybe with a name to motion.

Drip marketing campaign examples and templates 

Let’s examine what a design and textual content template may seem like for the primary e-mail in an onboarding drip marketing campaign. This ready-made template from Stripo designers has thought by means of all the chances for involving the consumer in working with the service.

Drip e-mail template instance

Topic line: Welcome to [service name]! See your first steps

Hello, [Name]!

It is nice to have you ever right here. Thanks for selecting us! Let me provide you with a information that allow you to in your onboarding interval. We purpose to make sure you have a optimistic expertise and get essentially the most out of our service.

I’ve hooked up a PDF in which you’ll be able to see the steps of the consolation onboarding. And step one is to observe these directions and customise your account.

Finest regards,

[Name], your private supervisor

3 e-mail drip marketing campaign concepts to your inspiration

This drip marketing campaign instance is the re-engagement e-mail from Halfdays, an out of doors model for the fashionable girl. The model creates intrigue by saying a brand new assortment, attracting the eye of those that final visited the location a very long time in the past. The set off on this case could possibly be that the subscriber has not clicked on hyperlinks in emails for a very long time.

(Supply: ReallyGoodEmails)

One other e-mail instance is from Metropolis Seashore, Australia. It is a birthday e-mail with a 20% low cost that the subscriber will get mechanically earlier than the birthday date.

(Supply: MailCharts)

This e-mail is from the deserted cart drip sequences of Clinique. See how the model not solely reminds you of the merchandise in your cart but additionally instantly gives extra merchandise and talks about the advantages of cosmetics.

(Supply: MailCharts)

Wrapping up

Implement drip campaigns to maintain present prospects engaged and re-engage former prospects. As a result of these e-mail campaigns are based mostly on advertising and marketing automation, they unlock the e-mail marketer’s time and power for different duties whereas the custom-made e-mail sequence works for your online business.