Simply since you constructed it doesn’t imply they’re comin’…
Don’t construct your own home on rented land, they are saying. It’s not that easy. Having one thing you personal is lower than half the battle.
You must have your individual web site. You must personal an e mail record. You must personal as a lot as you may. However you’ll rely closely on platforms you don’t personal.
Google sends you visitors organically till they don’t. Or possibly AI chat eats into referrals.
Twitter sends you visitors organically till hyperlink headlines are eliminated and the person base is lower in half.
Fb sends you visitors till movies get prioritized.
Google and Fb adverts ship you visitors till the prices double and also you run adverts much less typically.
You drive folks to your web site along with your e mail record till privateness rules and different modifications affect open and click on charges.
You completely ought to personal as a lot as you may, however you’re on the mercy of stuff you don’t personal greater than ever earlier than.
Every platform is a spoke in your advertising wheel. Whilst you management none of them, it is advisable use a number of to maintain driving folks again to what you personal.
What do you suppose?
