The Utah regulation was handed on the identical day TikTok’s CEO appeared earlier than Congress to testify on the protection considerations surrounding the app, starting from psychological well being impacts to nationwide safety considerations. TikTok is wholly owned by Chinese language firm ByteDance.
Social media firms are already required to adjust to the federal COPPA regulation that protects kids beneath the age of 13. However loopholes have led to advertisers unknowingly gathering kids’s information. California, too, handed the same regulation that will increase the privateness settings for minors and prohibits the gathering of location information of these customers by social media firms.
“These necessities are pointless and burdensome,” stated Oswald.
The ANA encourages legislators to have a look at extra nuanced requirements that acknowledge the distinction between a 7-year-old and a 17-year-old to guard youthful kids with out denying older teenagers entry to ad-based content material and knowledge accessible to them on-line.
Different states, together with Arkansas, Connecticut, New Jersey and Texas, are contemplating comparable laws to guard kids.