Suppose you’re an insurance coverage agent or insurance coverage company consultant. In that case, it is advisable to write and format insurance coverage renewal emails properly as a result of it is a nice method to present care for purchasers and, on the identical time, enhance insurance coverage gross sales. You will have already despatched such emails however didn’t obtain a response.
Then this text is for you — utilizing our ideas and ready-made templates, yow will discover an answer to the issue and enhance your e-mail advertising and marketing exercise. To hurry up your renewal e-mail preparation, try the information, examples, and templates we have put collectively for you on this article.
What’s an insurance coverage renewal e-mail?
The insurance coverage renewal e-mail is an e-mail for present prospects the place the insurance coverage company informs a few change in some insurance coverage situations or the necessity to replace the insurance coverage coverage phrases. Renewal emails may be despatched mechanically, for instance, a month earlier than the coverage expires.
To get a excessive stage of insurance coverage gross sales, you need to use not one e-mail however a sequence of a number of emails for present shoppers.
E mail newsletters may be constructed by this construction:
- You inform the consumer concerning the finish of the insurance coverage period.
- You remind the consumer about present insurance coverage phrases and protection choices.
- You provide extra worthwhile choices.
- A couple of days earlier than the insurance coverage expiration date, you ship your consumer an e-mail with a suggestion to have a name or make an appointment to debate all coverage situations.
Consider these emails as if you’re taking good care of the shoppers since you are reminding them that the coverage is about to run out or informing them that you’ve new thrilling insurance coverage situations.
(Supply: Stripo template)
What kinds of insurance coverage insurance policies have to be renewed
The insurance coverage business is creating quickly and presents good situations for insurance coverage brokers to earn cash.
Listed here are the most well-liked insurance coverage insurance policies that will require renewal:
- life insurance coverage;
- auto insurance coverage;
- enterprise insurance coverage;
- pet insurance coverage;
- medical health insurance;
- dwelling insurance coverage;
- property insurance coverage.
The competitors within the insurance coverage business can be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the consumer doesn’t change to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you get monetary savings.
Insurance coverage emails templates construction
To organize an efficient renewal e-mail for automobile insurance coverage, life insurance coverage, or every other kind, attempt to construct your e-mail in line with the next construction:
- A topic line — make it as particular and clear as potential. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.”
- Write a private greeting, and handle the consumer by identify.
- Within the first paragraph, remind who you’re and what insurance coverage firm you signify. For instance: “My identify is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage nearly a 12 months in the past.”
- The central half is to elucidate why you’re scripting this e-mail. You’ll find a number of template texts for insurance coverage updates beneath.
- Name to motion — write what the consumer must do after receiving this e-mail to get favorable situations for insurance coverage for an additional 12 months, which you promised within the topic line. They will name you to debate particulars or schedule an appointment.
- Thank the client for his or her consideration, say goodbye and keep in mind to signal. For a simpler ending, use the e-mail signature, which may be carried out in our editor.
A superb instance is an e-mail signature and footer with all contacts. Such e-mail ending helps you enhance click-through charges.
(Supply: Stripo template)
Suggestions for writing profitable emails in insurance coverage gross sales
We’ve collected some essential recommendations on what to incorporate in your insurance coverage renewal emails to get outcomes.
Use easy topic traces that seize consideration
The topic line is the very first thing the recipients see of their inboxes. At this second, they resolve whether or not or to not open the e-mail, so the topic line needs to be catchy, highly effective, and compelling sufficient to entice them to open your e-mail. The recipient’s identify and the profit they’ll obtain by studying your proposition work properly right here.
Personalize your insurance coverage gross sales emails
It’s a excellent concept to make use of personalised emails. We’ve already written concerning the significance of utilizing the consumer’s identify within the topic line and the greeting.
However you’ll be able to go even additional, for instance, make a customized insurance coverage quote that may take into consideration the situations of the present insurance coverage coverage and in some way enhance them. Or your proposal for an insurance coverage enterprise could embrace details about the corporate’s new actions.
In any case, present that you just wrote this e-mail particularly for the client, and they’re going to admire it.
Present worth
Your shoppers need to keep away from studying an e-mail during which you’ll solely promote insurance coverage. They need to see one thing invaluable and important to them, like only a few traces about selecting insurance coverage insurance policies in line with your standards, tips on how to seek the advice of an insurance coverage agent, getting free recommendation, or thrilling assets. Once you present worth, you acquire the belief of the viewers and the need to work with you additional.
(Supply: Stripo template)
Be quick and direct
Get to the purpose of your proposal and be concise. Don’t write an enormous e-mail with a number of paragraphs expressing respect and never containing data. Do not forget that your consumer’s time is at all times restricted. They’re usually distracted. So if the recipient sees plenty of textual content within the physique of the e-mail, they could not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, equivalent to right here.
(Supply: Stripo template)
Do not forget to put in writing a follow-up e-mail and post-purchase e-mail
Do not trouble the consumer together with your emails too usually, however after sending an e-mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up e-mail, for instance, just a few days earlier than the tip of the insurance coverage if the consumer has not but decided.
If the consumer responded to your e-mail and you’ve got already made a deal, ship them a post-purchase e-mail thanking them for selecting your insurance coverage firm.
Insurance coverage e-mail templates to your inspiration
To avoid wasting you time in making ready your insurance coverage gross sales e-mail and to encourage you, we have now put collectively some examples of insurance coverage e-mail templates. You possibly can select any relying in your case, add some specifics and personalization, and ship it to the consumer.
Insurance coverage renewal e-mail template for a personal consumer
Topic line: [Client name], it is time to renew your insurance coverage coverage
Hiya, [Client name]!
I’m [Your name], representing the insurance coverage firm [Company name], the place you got insurance coverage — dwelling and auto insurance policies in July 2023.
Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I need you to have insurance coverage protection to guard your property and automobile.
To resume your coverage in only a few minutes, click on the hyperlink beneath or give me a name at [Phone number].
Please be at liberty to ask any questions or issues about your protection. I’m right here that can assist you.
Greatest regards,
[Your name]
Brief renewal e-mail template for insurance coverage brokers
Topic line: [Client name] 30 days left till your life insurance coverage expires
Expensive [Client name],
We’ve but to debate renewing your coverage, which is able to expire in 30 days. I’ll fortunately meet with you and provide new life insurance coverage insurance policies with enticing protection situations.
Please give me a name when you’ve got time to debate.
Greatest regards,
[Your name]
Renewal insurance coverage e-mail template with coverage situations renew
Topic line: [Client name], choose your new auto insurance coverage phrases
Expensive consumer,
On July 2023, you will have to resume your automobile insurance coverage. Earlier than you do, I need to aid you get the most effective deal potential.
Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, we have now made vital adjustments:
- added protection choices;
- developed aggressive quotes;
- provide extra privileges for our common prospects.
We at all times take into consideration your pursuits, so we have now thought by way of all of the choices to guard you. Allow us to take care of your automobile insurance coverage wants, and you’ll get time for extra essential issues like household, mates, and work!
If you want to seek the advice of about renewing your coverage and choosing the proper protection, please name me at [Phone number].
Greatest regards,
[Your name]
Coverage replace e-mail template
Topic line: [Client name], examine the phrases of your insurance coverage coverage
Hiya, [Client name]
I’ve excellent news for all our prospects from [Company name]’s insurance coverage firm.
Beginning March 1, 2023, all present insurance coverage insurance policies have been up to date — we have now added catastrophe protection areas and elevated the variety of funds to our prospects.
We’ll reply any questions relating to protection, coverage standing, or the power to resume your coverage simply.
Greatest needs,
[Your name]
Enterprise insurance coverage replace template
Topic line: How about renewing your online business insurance coverage?
Hiya, [Client name]
That is your insurance coverage agent [Your name]. How was your online business 12 months? I hope you’re profitable in all the things.
We all know you’ve got one thing to be happy with this 12 months — you’ve got turn out to be among the finest in your business, acquired recognition from the enterprise neighborhood, and opened a brand new enterprise. Congratulations!
Your small business insurance coverage coverage will quickly expire on July 15, 2023, and should be renewed. We are able to simply lengthen the protection if you’re nonetheless happy with it. In addition to, I’m attaching a reality sheet so that you can consult with as you get extra insurance coverage quotes for your online business.
Do you’ve got time to satisfy and chat this week?
Greatest regards,
[Your name]
Wrapping up
Take note of making ready renewal emails to your present prospects, and they’re going to fortunately proceed to work with you and can be glad about your concern. To hurry up the e-mail advertising and marketing course of, take insurance coverage e-mail templates from Stripo or create your individual templates in our drag-n-drop editor. Use all the following tips and ready-made e-mail templates to get extra prospects.
Create renewal insurance coverage emails with Stripo
