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Headquartered in San Francisco, California, MoEngage is a Buyer Engagement Platform (CEP) that helps entrepreneurs or product managers/homeowners seeking to interact, reacquire, or retain prospects. Client manufacturers use MoEngage as a one-stop MarTech platform to maintain prospects engaged on a number of channels (reminiscent of cell push, e mail, SMS, in-app, or WhatsApp) and a number of platforms (like cell app and web site). In different phrases, MoEngage is an insights-led omnichannel buyer engagement platform. We care about our prospects as a lot as you do and make each effort to make sure our platform caters to customized buyer habits.
In at present’s world of overwhelming ads throughout any medium, it is very important convey clearly what you supply your prospects with a contact of customized communication. MoEngage not solely helps you analyze buyer habits but additionally helps you thru your complete buyer journey, valuing buyer privateness and safety on the coronary heart of all the things, to make sure you talk your choices as transparently and effortlessly as attainable.
Historical past of MoEngage
Again in 2011, when founders Raviteja and Yashwanth based DelightCircle, they realized that delivering customized and contextual info was key to retaining and fascinating prospects. And therein lay an issue, or as they noticed it: an answer. Conventional advertising and buyer engagement platforms until that time have been constructed for a desktop world.
Moreover, many of the then-platforms have been campaign-centric and never customer-centric. The necessity for a platform that gave acuities about buyer habits and helped manufacturers understand the significance of strolling by the shopper lifecycle together with their prospects was paramount. Since we take nice care of our prospects, MoEngage was additionally constructed round the concept that the corporate will guarantee you’ve all of the devices in your hand to empathize along with your prospects as properly.
In a world that was getting exceedingly digital-first, it was essential to preserve your worthwhile prospects engaged not solely by all the very best choices but additionally by customized content material. With this philosophy in thoughts, MoEngage was born in 2014. With workplaces in San Franciso, Bengaluru, Boston, London, Berlin, Singapore, and Dubai, amongst others, MoEngage has emerged as top-of-the-line platforms on the market for buyer retention, engagement, and acquisition.
Since then, the corporate has gone from power to power, each in product innovation and model philosophy. A few of MoEngage’s industry-first applied sciences like Push Amplification™ and Push Amplification™ Plus, first launched in 2017, have revolutionized the CEP, and, basically, the MarTech area.
Our Imaginative and prescient and Values
What’s a Buyer Engagement Platform (CEP) and Why do You Want It?
Whereas many confuse a buyer analytics instrument with a CEP, they’re broadly totally different. If you’re a B2C model, essentially the most invaluable factor your prospects can provide you is their consideration. And after they do, it is necessary that manufacturers don’t take it flippantly.
A Buyer Engagement Platform is a single piece of software program that helps manufacturers perceive and optimize a buyer’s lifecycle, proper from consciousness to resolution. Sometimes, a CEP is part of a model’s API integrations. The platform captures information by apps or web sites and supplies customized communications, that are extremely contextual for patrons throughout channels (e mail, social media, cell apps).
Moreover, the CEP pushes for AI-based segmentation and retention evaluation to make sure that a buyer’s journey isn’t just about educating them a couple of product but additionally serving to them perceive the answer it presents for a buyer’s drawback. Primarily based on a buyer’s utilization habits, a very good CEP can provide you suggestions on how one can run your campaigns, assist with cross-channel advertising and assist you optimize efficiency.
An ideal CEP, nevertheless, is a full-stack answer that may do the entire above and offer you actionable insights on how one can deliver down your churn price by supplying you with in-depth evaluation, customizable features, heavy personalization, and omnichannel advertising options. All these, whereas making the mixing straightforward with different instruments within the stack. This is among the the explanation why manufacturers belief and depend on us.
What Does MoEngage Supply?
As a CEP, MoEngage presents a variety of capabilities that can assist you ship your messages throughout a number of channels. A whole full-stack answer consisting of e mail advertising, in-app messaging, net push notifications, SMS, and much more, as an organization, MoEngage understands that trendy manufacturers want excessive engagement to retain their prospects.
Utilizing proprietary and progressive know-how, MoEngage, as an organization, has taken AI to an entire new stage to reinforce buyer engagement to a stage. A few of our key choices are:
Buyer Insights and Analytics
MoEngage presents one of the crucial complete and highly effective buyer analytics and insights platforms there may be within the MarTech area. Not solely will entrepreneurs take pleasure in essentially the most superior omnichannel engagement advertising platform however with MoEngage’s in-built analytics, you will get an entire image of your buyer’s complete onboarding journey and the place they’re dropping off.
We imagine that buyer expertise is simply as necessary as buyer engagement. That’s the reason the MoEngage dashboard leaves nothing to probability or instinct relating to buyer evaluation. With out drowning in a variety of irrelevant information, you will discover out why you’ve a churn and how one can enhance your conversion price with essentially the most superior analytics that guarantees to reinforce your product adoption.
Moreover, the MoEngage platform presents in-depth segmentation throughout demographics, technographics, psychographics and a lot extra. This, coupled with in-built retention evaluation is designed to make sure you by no means have a poor marketing campaign efficiency ever once more!
Buyer Journey Orchestration
It isn’t sufficient to simply supply an in-depth evaluation. As a modern-day marketer, you additionally must membership your prospects into associated micro-groups based mostly on this evaluation and their habits. This ensures extremely customized, contextual, and related presents and merchandise.
MoEngage not solely lets you group prospects by attributes like demography, location, or age but additionally presents full customization that can assist you construct your personal segments and filter teams based mostly in your advertising technique. It’s also possible to create straightforward drag-and-drop person flows on the dashboard.
MoEngage’s platform helps entrepreneurs visualize and enhance LTV by offering a deeper understanding by RFM and Affinity Segments. Personalize the way you need to create buyer segments, get insights, craft nice experiences based mostly on these insights, and analyze how one can interact and retain your prospects higher.
Multi-channel Communication
In a digital-first world, it’s not sufficient to push your greatest presents by a single channel like e mail or web site notifications. If you’re really in search of a information to omnichannel advertising for a strong advertising marketing campaign, MoEngage’s capabilities ought to assist you drive all of your advertising methods.
Past the standard channels of selling (e mail campaigns, onsite messaging, in-app messaging, playing cards) MoEngage additionally supplies some novel channels which might be really {industry} firsts. Push Amplification, a MoEngage pioneered know-how, improves Push notification deliverability on Android units in Asia.
MoEngage helps manufacturers and corporations ship their messages about their product/merchandise throughout any platform and thru any channel.
AI-Powered Marketing campaign Optimization
On the coronary heart of MoEngage’s tech is cutting-edge Synthetic Intelligence, which has helped the corporate be the market chief it’s at present. A few of our tech capabilities have helped manufacturers enrich buyer experiences and enabled stellar marketing campaign performances.
For instance, Sherpa, MoEngage’s proprietary AI engine, robotically figures out the suitable message variant and the suitable time to ship to each buyer based mostly on behavioral analytics. It even picks the suitable channel by which your retention would be the most with out experiencing churn.
MoEngage additionally launched Dynamic Product Messaging, which redefined advertising automation. Constructed on the corporate’s proprietary Sherpa Interplay Graph, as one among MoEngage’s co-founders Raviteja places it, it’s “designed to assist companies talk related merchandise from their catalog based mostly on buyer’s shopping historical past by push notifications (app/net) and emails.”
Why Is MoEngage So Standard?
As a strong AI-driven product, MoEngage has been persistently thought-about top-of-the-line Buyer Engagement Platforms out there. Gartner ranks MoEngage as one of many main Cellular Advertising Platforms on the market.
Other than Gartner, MoEngage has been acknowledged by different main {industry} awards as properly!
Information is Good. Insights are Higher!
Whereas we’re loopy about information, we, at MoEngage, understand that simply being data-oriented can’t serve our prospects, if this information isn’t action-oriented. Information have to be backed with nice acuities, and that’s what our synthetic intelligence goals for! Advertising groups utilizing a advertising automation platform makes little sense if that automation doesn’t result in fascinating outcomes. With MoEngage, throw that intuitive strategy away and study to belief selections backed with information!
