There is a new app for Gen-Zers, and it is rising in popularity every single day.
Lemon8, a brand new photograph and video-sharing app that is owned by TikTok’s mum or dad firm, ByteDance, has been put in 650,000 occasions within the U.S. in simply the previous week and a half, in line with information shared with Axios from analytics agency Apptopia.
The app is at present sitting on the No. 2 spot within the Apple App Retailer for the highest way of life apps. Lemon8 launched within the U.S. and U.Okay. in February 2023 after debuting in Japan in 2020, per Quick Firm.
Picture credit score: Gabby Jones/Bloomberg through Getty Photos The Lemon8 software on a smartphone.
In line with Apptopia, Lemon8 has been downloaded 17 million occasions globally since its launch, however Japan stays its largest market making up 36.5% of its lifetime downloads.
Nevertheless, the rise of Lemon8 follows controversy round its ByteDance mum or dad firm and nationwide safety issues with the model’s ties to China. TikTok, which can be owned by the identical mum or dad firm, has been underneath scrutiny within the U.S., with a number of businesses even banning the app from authorities units. (TikTok has 150 million customers within the U.S. composed primarily of teenagers and younger adults, per AP Information.)
In March, CEO Shou Zi Chew testified to Congress, claiming all U.S. information is saved on information servers throughout the U.S. and Canada owned by software program firm Oracle.
What Is Lemon8?
Lemon8 permits customers to share movies and nonetheless images. Its interface form of seems like a mixture of Instagram, TikTok, and Pinterest — with its capability to scroll by means of movies and images and a concentrate on way of life content material.
In line with shows Lemon8 shared with advertising businesses in January that have been obtained by The New York Occasions, the app’s preferrred creator is feminine, between the ages of twenty-two and 26, dwelling in New York or Los Angeles, and targeted on trend and sweetness.
Like Tiktok, the app contains a “For You” column with customized suggestions and a “Following” part that highlights accounts customers might select to comply with. Moreover, the app permits folks to create blog-like captions the place folks have the house to share suggestions, recipes, and extra insights.
