When you’ve ever wished George Costanza to roast your dad on Festivus or Chaka Khan to sing you cheerful birthday, Cameo could make your desires come true. You in all probability know Cameo as a platform that enables followers to request movie star movies, however do you know you can additionally use Cameo to develop your corporation?
Learn on to search out out extra about how Cameo can be just right for you and your organization.
Bonus: Get the influencer advertising technique template to simply plan your subsequent marketing campaign and select the most effective social media influencer to work with.
What’s Cameo?
Cameo is an internet site and cell app that allows you to request personalised video messages from celebrities. Based in 2016, Cameo connects followers with their favourite actors, athletes, musicians, performers, creators, and social media influencers.
Most customers order Cameos for different folks as a result of they make an ideal reward — and bonus, no wrapping required. However you don’t want to attend for an important day. You can too order a video for your self or as a part of a enterprise technique.
Whereas Cameo is greatest recognized for pre-recorded movies that may be downloaded and shared, it’s also possible to ebook dwell video calls! Cameo Calls allow you to chat along with your favourite movie star and invite a bunch of mates to affix you.
How does Cameo work?
Cameo could be very user-friendly and simple to discover. Begin by visiting their web site or downloading the Cameo app to browse celebrities. You’ll must create a Cameo account to make a request.
You possibly can search Cameo by class, like actors, musicians or comedians. Otherwise you enter particular phrases within the search bar, like “Nice British Bake Off.” There are literally thousands of celebrities on Cameo’s market, so utilizing your individual search phrases is useful!
Utilizing the sidebar menu choices, you’ll be able to filter by standards like value and ranking. When you forgot your bestie’s birthday is tomorrow, you’ll be able to even prohibit your search to 24-hour supply choices!
You can too browse the profiles of celebrities and browse their scores and critiques. Every profile has a number of movies, so you’ll be able to try their fashion and supply.
When you’ve chosen your movie star, the enjoyable half begins. First, let Cameo know whether or not you’re reserving for your self or another person. From there, Cameo will immediate you for the next particulars:
- Introduce your self. Inform your favourite celeb why you’re so excited to listen to from them. Keep in mind, they’re actual folks on the opposite finish of this request— they’re going to learn what you say! This is a chance to be real.
- Present the title and photograph of the recipient. When you’re giving your Cameo as a present, add the title of the individual you’re sending it to. You even have the choice of importing a photograph. In a while, you’ll be able to add particulars about title pronunciation.
- Add pronouns. This non-compulsory function permits you to specify pronouns. Cameo presents she/her, they/them and he/him as choices, however you’ll be able to enter any pronouns you utilize into this area.
- Choose an event. Are you sending a Cameo as a birthday current? Wanting recommendation? Searching for a pep speak? Or possibly only for enjoyable? Cameo presents a variety of events you can choose.
- Add directions. That is the place you will get as detailed as you need. Need Jonathan Frakes to inform your brother that he’s flawed for 2 minutes straight? Put it within the request type! Simply ensure to abide by the neighborhood pointers: no hate speech, sexual content material, or harassment.
The extra information you present right here, the higher your video will likely be.When you’re undecided what to incorporate, you additionally get assist from Cameo. They provide writing prompts that can assist you determine what particulars to say.
- Connect a video. When you make your request by the cell app, it’s also possible to embody a video as much as 20 seconds in size. That is one other alternative to precise your needs and provides your chosen celeb some particulars to personalize their video.
If you’d like your video to remain between you and the recipient, choose “Cover this video from [Celebrity Name]’s profile.” In any other case, it might be shared on Cameo, the place different customers can view it.
When you’re performed making your request, you fill in your cost particulars (they settle for most main bank cards) and make sure your order. Cameo will ship you a affirmation e mail and let you understand how lengthy the movie star has to satisfy your request. Usually, it is a seven-day window, however some Cameo celebrities provide 24-hour supply.
When your video is prepared, it should seem in your Cameo account. You’ll additionally obtain an emailed hyperlink to the video. You possibly can watch the video, share the hyperlink immediately, or obtain the file to maintain it perpetually.
After you obtain your video, you’ll be prompted to jot down a overview. And if for some purpose the movie star is unable to satisfy your request, your cost will likely be refunded.
How a lot does Cameo value?
Cameo costs range in vary, relying on how well-known and in-demand the movie star is. Brian Cox is $689 (a steal when you’ve got Roy household cash), and Lindsay Lohan is $500.
However there’s an enormous vary, and lots of of stars provide personalised movies for $100 or much less. You possibly can even discover choices inside the $10-$25 vary. They won’t be family names, however they could possibly be your favourite drag queen or TikTok creator — and that’s what counts!
Can you utilize Cameo for enterprise?
Sure! Cameo for Enterprise was designed particularly for you. It’s excellent for firms looking for a star endorsement for his or her new product launch or a number for his or her upcoming occasion.
When you’re searching for a video for enterprise functions, it’s important to undergo the Cameo for Enterprise web site. A private Cameo video can’t be used for promotional or industrial functions, in accordance with the Cameo Phrases of Service.
(That’s why I can’t present you the Cameo I ordered from actor James Marsters, aka Spike from Buffy the Vampire Slayer, which is just too dangerous as a result of it’s unimaginable.)
However the technique of ordering a Cameo for Enterprise could be very related. You possibly can browse greater than 45,000 celebrities.
As with private Cameo movies, there’s a variety in costs, however you’ll be able to usually count on {that a} enterprise video may have the next price ticket. For instance, Lindsay Lohan will create a customized video for $500, however for a enterprise video, she prices $3,500.
Cameo for Enterprise additionally presents personalized assist for companies. Collaborate with Cameo to create a plan and set measurable targets, and get data-driven suggestions for celebrities that can resonate along with your viewers.
Cameo will even aid you execute your marketing campaign in as little as every week— very best should you’re on a good timeline!
6 concepts for utilizing Cameo for enterprise
1. Enhance model consciousness
Cameo’s Snap x Cameo Advertiser Program permits manufacturers to create customized video adverts completely for Snapchat. These adverts are excellent for constructing consciousness, significantly for manufacturers concentrating on a younger demographic who need to faucet into the 339 million day by day customers of Snapchat.
Gif by way of Cameo
By way of Snap x Cameo, retail model Mattress Agency created a collection of video adverts to boost model consciousness, working with a variety of celebrities that included NFL stars, TV personalities and content material creators. The marketing campaign drove an 8-point elevate in advert consciousness and resulted in a video view fee that was 3x as excessive because the trade common.
2. Launch a product
Movie star endorsements are a tried-and-true advertising tactic, however that’s as a result of they work!
Snack line Dean’s Dips partnered with Cameo and Corridor of Fame baseball participant Chipper Jones to create a “Chipper and Dipper” marketing campaign to advertise their new dips. By way of Cameo, they had been capable of finding a star that match their buyer demographic completely. In spite of everything, what goes higher with sports activities than chips and dip?
Picture by way of Cameo
Along with the promotional video content material, the marketing campaign included a social sweepstakes, providing followers the possibility to have a Cameo Name with Jones. The competition elevated engagement and generated extra shareable video content material for Dean’s Dips. The end result was a profitable and authentic product launch.
3. E-book a speaker
When you’re searching for a visitor host to your podcast or an inspiring speaker to your subsequent occasion, Cameo is a substitute for conventional speaker bureaus.
Apple Leisure Group labored with Cameo to ebook TV persona Carson Kressley for his or her annual convention, thrilling their attendees.
Picture by way of Cameo
You possibly can ebook audio system for internet hosting gigs and panels, but additionally co-create a customized occasion agenda that builds off the star’s persona. Kressley performed video games with attendees and did viewers engagement, which performed to his strengths as a TV host and presenter— and ensured the occasion was a smash success.
4. Delight your staff
The pandemic threw a wrench in office tradition initiatives, as working from residence grew to become the brand new norm. Whereas distant work has many benefits, it’s additionally left many employees feeling disconnected and employers questioning how you can have interaction them from a distance.
Internet hosting a digital occasion for workers with a beloved movie star is an effective way to offer an expertise that’s genuinely shocking and enjoyable. Or reward excessive performers with personalised movies from their favourite stars to indicate them how a lot you recognize them. Whether or not it’s Kenny G serenading them on sax, or a private encounter with an elephant sanctuary, it’s positively higher than an “worker of the month” certificates.
5. Surf a viral wave
In August 2022, the web skilled a uncommon second of real happiness after they met Tariq, just a little boy who actually loves corn. “Corn Boy” went massively viral as a result of he stated what everyone knows to be true: corn is superior.
Sensing a corntastic alternative, Chipotle booked a enterprise video with Tariq by Cameo. Collectively, they created a TikTok video about their shared love of chili-corn salsa (and racked up greater than 56 million views within the course of!)
@chipotle Look ahead to it #corn ♬ authentic sound – Chipotle
This technique labored due to the timing. It went dwell just some weeks after Tariq rocketed to on-line fame, when “Corn Boy” was nonetheless resonating with on-line audiences. If you wish to capitalize on a viral development or meme, velocity is the whole lot. Luckily, Cameo can flip round a enterprise marketing campaign in lower than every week.
6. Run a contest
One of many greatest makes use of of Cameo? Sending mates birthday messages from beloved celebrities.
So Bud Gentle labored with Cameo to run a contest, encouraging UK residents to enter and win a star birthday message for a buddy. By way of Cameo, they partnered with six UK celebrities and gave away six movies.
Picture by way of Cameo
The giveaway obtained seven occasions as a lot engagement as their typical marketing campaign, with 92% constructive sentiment from customers. It additionally resulted in video content material excellent for sharing on social media, additional boosting model consciousness and engagement.
Incessantly requested questions on Cameo
Who’re the highest-paid celebrities on Cameo?
The best-paid movie star as of October 2022 was… Caitlyn Jenner, at $2,500 USD.
How lengthy does it take to obtain your Cameo video?
Cameo ensures supply inside seven days. You can too use search filters to search for celebrities who ship inside shorter time frames, like “< 3 days.” When you’re actually in a crunch, you’ll be able to restrict your search to celebrities who provide supply inside 24 hours.
Is Cameo social media?
Cameo isn’t a typical social media platform. Customers don’t have the chance to create their very own content material or work together with each other, that are core options of a social media community. However Cameo movies might be shared on different social media platforms, like TikTok and Snapchat.
How do you obtain your Cameo movies?
You’ll obtain a hyperlink to your Cameo video by e mail. It is going to even be added to your Cameo account when it’s prepared. Yow will discover it by logging into your account and checking “My orders.”
How lengthy can you retain your Cameo video?
Ceaselessly! Your Cameo video will likely be saved in your Cameo profile beneath “Your Orders.” You can too obtain the video and put it aside to your telephone or pc.
Are Cameo movies accessible to people who find themselves arduous of listening to?
Sure. You have got the choice to activate captions if you obtain your video.
Are you able to ask celebrities to say something you need?
That relies upon. Cameo prohibits requests that contain hateful or violent speech, in addition to sexual or pornographic content material. You can’t ship or request nude movies, for instance, or ask a star to harass somebody.
Some celebrities even have preferences on their profiles, significantly relating to roasts. Do not forget that you’re partaking with actual human beings, and attempt to be respectful.
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