Do you know {that a} easy floating bar in your web site can skyrocket lead era?
Beauty Capital, an eCommerce web site providing magnificence merchandise, captured over 18,000 new leads with a floating bar marketing campaign. With this 1 small addition to their web site, they elevated their lead era by 300%!
If you wish to replicate this success in what you are promoting, you then’re in the correct place.
On this put up, you’ll be taught what floating bars are and the best way to use them to generate leads and drive gross sales.
What Is a Floating Bar?
A floating bar is a sort of popup that “sticks” to the highest or backside of an online web page and stays in place at the same time as you scroll. Floating bars are generally known as sticky bars, notification bars, or whats up bars.
Floating bars can notify customers of a particular sale or promotion, encourage web site guests to join your electronic mail e-newsletter, or spotlight different essential data.
Beneath is a fundamental instance of a floating bar header.
Within the above instance, the floating bar seems as quickly because the customer scrolls beneath the highest fold. The blue floating bar stays seen on the high of the web page because the consumer continues to browse the online web page’s content material.
Whereas it’s commonest for floating bars to be on the high of the web page, you may as well use footer bars. In different phrases, your sticky bar can float on the backside of the web page as your consumer scrolls.
5 Spectacular Advantages of Floating Bars
A floating bar is a wonderful different to a conventional lightbox popup. Identical to normal optin popups, floating bars can embrace coupon codes, electronic mail entry fields, and different calls to motion (CTAs).
However why do you have to think about a sticky bar over a lightbox?
- They draw the attention. As a result of a floating bar stays seen because the consumer scrolls, it catches your customer’s consideration. For even larger visibility, select a background colour that stands out and add daring CTA buttons.
- They don’t disrupt. Everyone knows that poorly designed popups could be annoying. Particularly in the event that they interrupt your customers as they attempt to study your organization. Floating bars keep away from this downside as a result of they don’t block content material.
- They scale back marketing campaign exits. As a result of sticky bars aren’t disruptive, customers are much less prone to shut them instantly. And so they’re extra prone to learn your message absolutely.
- They enhance UX. As already talked about, floating bars keep away from interrupting customers as they browse. However in addition they enhance consumer expertise by retaining your provide straightforward to entry, at the same time as guests proceed to learn your content material.
- They increase your conversions. With these advantages, sticky bars can improve your gross sales, electronic mail subscriptions, and total conversion charges.
6 Genius Methods to Use a Floating Bar (And Improve Gross sales)
Now that you realize what a floating bar is and its advantages, let’s focus on concepts for the best way to apply it to your web site.
When and why do you have to add a floating bar? Listed below are a couple of of one of the best methods to make use of one.
1. Construct Your E-mail Listing
Sturdy electronic mail advertising begins with an excellent checklist of subscribers. Embody an electronic mail optin in your floating bar and watch your e-newsletter checklist develop.
Then, your checklist will probably be filled with subscribers who signed up as a result of they get pleasure from your web site. Meaning they’re extra prone to open your emails, have interaction, and make purchases.
2. Provide a Lead Magnet
Lead magnets are a sort of gated content material that may additionally increase subscribers. With a lead magnet, customers signal as much as your electronic mail checklist for an unique provide or piece of content material.
As an example, your floating bar can provide new electronic mail subscribers a free book or PDF information. Or, you may present an unique coupon code for individuals who choose into your e-newsletter.
3. Promote a Sale
Not all sticky bars ask customers to enroll. They usually simply notify customers about a suggestion.
As an example, a floating notification bar can let customers know that every one drinkware is 25% off. Or it may possibly remind them to make use of a particular coupon code at checkout.
Sticky bars enable eCommerce websites to make their gross sales promotions stand out.
4. Function a Countdown Timer
Floating bars can embrace countdown timers for time-sensitive presents. As an example, you may add a timer that counts all the way down to the tip of a sale. Or, you may have a countdown to a particular vacation to remind clients that it’s time to order items.
Both manner, countdowns create a way of urgency and assist your floating bars drive extra gross sales.
5. Welcome Guests
We talked about that floating bars are generally known as “whats up bars.” That’s as a result of they will additionally merely greet guests or make bulletins.
As an example, you may create a sticky bar to welcome guests who’re utilizing your website for the primary time. This technique can set up a pleasant voice to your model.
6. Promote Your Social Media Channels
Wish to improve your following in your social media channels? You may add social observe buttons to one in all your floating bars.
Individuals who observe your socials out of your web site have already proven a excessive curiosity in your model. Meaning they’re prone to be engaged followers.
Listed below are 6 floating bar hacks that can assist you improve conversions.
4 Examples of Efficient Floating Bars
Subsequent, let’s see how a couple of standard firms and web sites use floating bars to extend their electronic mail signups, gross sales, and conversions.
Regardless of your trade, these examples gives you concepts for utilizing floating bars in your web site.
1. Free Pattern Provide With a Sturdy CTA
Kennedyblue.com is a marriage apparel eCommerce website. They specialise in bridesmaid attire, out there in dozens of colours and materials.
Kennedy Blue used this floating bar marketing campaign to supply guests a free material swatch. The “Get Swatch” name to motion button is in a daring, vivid colour to attract consideration. Discover that it stands out from the remainder of the bar. In this sort of marketing campaign, the button might result in a request type or an electronic mail signup.
2. Lead Magnet Provide With an E-mail Optin Area
Theadvisorcoach.com gives coaching and training for monetary advisors. With this floating bar, the web site supplied an unique PDF information for brand new electronic mail subscribers. The e-mail entry area is true there within the floating bar, making it fast and simple for customers to enroll.
The PDF supplied here’s a checklist of 57 advertising concepts. An in depth checklist like this is a wonderful lead magnet, particularly if it’s extra in-depth than the web site’s normal content material.
3. Sale Promotion With a Coupon Code
This marketing campaign is an instance of a notification bar for a coupon code. It comes from homebiotic.com, an organization that sells probiotic sprays.
Discover that there isn’t a direct CTA button or optin area. As an alternative, this floating bar’s objective is simply to drive gross sales. It ensures guests know they will get a reduction utilizing this coupon code.
4. Free Delivery Promotion With a Countdown Timer
The floating bar above is from cosmeticcapital.com.au, which we mentioned earlier. They’re the wonder firm that gained 18,000 new leads with a floating bar. They completed this with a countdown timer.
On this instance, Beauty Capital used a timer to rely all the way down to the tip of a free transport promotion. They mixed the timer with an electronic mail signup type that promised an unique provide.
As already talked about, countdown timers create a way of urgency to your web site guests. Beauty Capital cleverly used this to their benefit, and so they noticed large outcomes.
Now that you just’re aware of floating bars, you may proceed getting concepts from extra sticky bar examples across the net.
Add a Floating Bar to Your Web site
You could assume you want in-depth HTML or CSS data to make use of floating bars in your web site. However with OptinMonster, you don’t want any coding abilities so as to add floating bars. Even a newbie can create an efficient marketing campaign that may increase conversions.
Here’s a step-by-step tutorial for making a floating bar with OptinMonster.
Step 1. Create a Marketing campaign
Log in to your OptinMonster account. For those who don’t have one, you may join OptinMonster right here.
When you’ve logged in, click on the Create New Marketing campaign button.
Subsequent, you’ll see the Begin Creating Your Marketing campaign popup. If you wish to design your marketing campaign from scratch, you may select Canvas. However to your first floating bar, we advise selecting Templates.
Step 2. Select a Floating Bar Template
Beneath Choose a Marketing campaign Kind, select Floating Bar.
Beneath the marketing campaign sorts, you’ll see OptinMonster’s choices for floating bar templates. There are many designs and variations to select from.
You may preview every template by hovering over it and selecting Preview. Click on Use Template whenever you’ve discovered the right template to your web site.
Step 3. Design Your Floating Bar Marketing campaign
After selecting your floating bar template, you’ll create a reputation to your marketing campaign. You’ll additionally specify the web site you need it to show on. You’ll possible create a number of campaigns over time, so select a descriptive title. This may mean you can discover and edit your marketing campaign simply sooner or later.
After you’ve chosen your marketing campaign title and web site, click on Begin Constructing.
You’ll then see OptinMonster’s drag-and-drop marketing campaign builder. The very first thing it’s best to do is click on the Cog Icon within the decrease left nook.
Clicking the Cog Icon will carry up a settings sidebar. Beneath Floating Bar Settings, select if you need your bar to stay to the highest of the web page. For those who go away the toggle inactive, your bar will float on the backside of the web page.
Subsequent, take a look at the underside of the display screen to see the Sure/No, Optin, and Success tabs.
By default, your floating marketing campaign contains 3 views for customers to click on by way of:
- The Sure/No View will ask customers if they need your provide. (elective)
- The Optin View will ask for an electronic mail tackle.
- The Success View confirms the consumer’s subscription and provides additional directions.
Our builder makes it straightforward to edit your floating bar template to fit your marketing campaign. You may customise every view to match your web site’s visible design and your model’s voice.
Listed below are a couple of of the customization choices:
- The message of your marketing campaign
- Font model and dimension
- Textual content colour
- Background colour
- The fields proven in any type
- Button colour and dimension
For extra particulars on customizing your marketing campaign, see our OptinMonster builder overview.
When you’ve edited all views to your liking, then your floating bar is designed!
Step 4. Set Your Show Guidelines
Now that you’ve got created your floating bar marketing campaign, it’s time to decide on the place and when to show it in your web site.
First, click on the Show Guidelines tab on the high of the web page.
OptinMonster has dozens of choices for displaying your campaigns. These triggers will decide when your floating bar reveals up for customers. The choices embrace:
- Time spent on a web page
- Share of the web page scrolled
- How the customer navigated to your website
- Whether or not the consumer is a first-time customer
- When the consumer tries to exit the web page
For this primary marketing campaign, we’ll use the two default Show Guidelines: Time on Web page and Present URL Path.
Let’s set this marketing campaign to show on the Homepage of our web site. We’ll additionally select for the bar to point out up when a consumer has been on the web page for five seconds. You may choose these choices from the dropdown menus.
These are nice rule units to your first floating bar marketing campaign. As you advance, OptinMonster additionally presents a strong number of triggering and focusing on options you may discover.
Step 5. Publish Your Floating Bar Marketing campaign
Now, your first floating bar marketing campaign is able to go dwell! Click on the Publish tab within the high menu and select the Publish button on the web page.
For those who run a WordPress web site, then your floating bar marketing campaign is dwell! For different websites, scroll down and observe the directions listed underneath Platform.
Skyrocket Your Leads With a Floating Bar
With a couple of straightforward steps, you may add an internet site floating bar that may drive gross sales, electronic mail subscribers, and conversions.
For an in-depth instance of the impression of sticky bars, try the total case examine on Beauty Capital. It explores how the wonder firm captures over 770 new leads every week by utilizing an OptinMonster floating bar.
Simply think about what what you are promoting can accomplish.
OptinMonster makes it straightforward so that you can create lovely and high-converting floating bar campaigns. You may enhance your lead era and improve income in just some easy steps.
Give OptinMonster a attempt as we speak.
I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is prefer to be a one-person advertising division. I am right here that can assist you generate extra leads in much less time.
