As with a lot of weight reduction and health manufacturers, Weight Watchers have launched a brand new marketing campaign this January.
As any of those weight reduction manufacturers know, it isn’t straightforward to shift weight, particularly after the festive interval. Weight Watchers’ new marketing campaign focuses on this with the tagline “Return to feeling good.” Emphasising that disgrace and guilt will not be useful relating to shifting weight, the model hopes to encourage individuals to discover ways to eat the meals they like whereas preserving the burden off.
Impressed by the deluge of reward receivers returning items to outlets after Christmas, one of many adverts options clients ‘returning’ the ‘hate’ a part of the love/hate relationship with cookies.
Chief Advertising and marketing Officer at WeightWatchers, Amanda Tolleson, commented: “This marketing campaign is the primary of many model acts the place we can be exhibiting up in new and surprising methods, all whereas remaining true to our model heritage.”
She additionally mentioned it “evokes a easy, but provocative perception that has been on the coronary heart of this model for six a long time and can also be a fact price celebrating: you possibly can eat what you’re keen on, and nonetheless drop some weight. Our hope is that our goal shopper feels seen, celebrated and impressed.”
