July will mark the tenth anniversary of the widespread use of the phrase “Black lives matter.” Initially spoken by Alicia Garza, who, alongside Patrisse Cullors and Opal Tometi, based the motion of the identical identify, these phrases have impressed hundreds of thousands worldwide and proceed to gasoline an important protests of our time.
Trying again over a decade of affect, Wieden+Kennedy Portland‘s Black affinity group, We+Black, has created a movie tribute to this historic anniversary titled We Nonetheless Matter. That includes clips of interviews with W+Ok staff, the almost 3-minute brief begins with the emotional response they skilled in mild of the acquittal of George Zimmerman, who claimed self-defense within the killing of 17-year-old Trayvon Martin.
Audio clips of reports broadcasts asserting the outcomes of the trial are met with sounds of rising resistance and the mantra of “Black lives matter” as these W+Ok staff gaze head-on into the digicam. Set to the tune of authentic music from W+Ok worker Nukbeatz (David Henry Jr.), members share private reactions to instances of police brutality, together with the killings of Mike Brown and George Floyd, in addition to the unimaginable acts of protest that occurred in consequence.
Three phrases that modified the world
“The protests which can be occurring, not simply within the U.S. however seeing that it went international, was actually simply essentially the most stunning factor to see,” one narrator says. “There are Black 10-year-olds in America who’ve existed in a world the place they’ve consistently simply been instructed that they matter. That’s superb,” one other narrator continues.
It is a continuation of W+Ok’s employee-helmed movies created with out shoppers, together with “The Delusion,” which combated anti-Asian hate by rejecting the expectations of being a “mannequin minority.” In the meantime, WKNY’s Black ERG, Noir, delved into the complicated emotions the BIPOC neighborhood has towards Juneteenth in “Juneteenth Ideas.” This follows an artwork present in Portland, additionally titled “We Nonetheless Matter,” per week earlier than the video’s launch.
Along with “We Nonetheless Matter,” We+Black is working in partnership with Portland’s public transportation system on an OOH marketing campaign that may final past Black Historical past Month by way of the remainder of the 12 months, highlighting native Black-owned companies.
CREDITS:
Inventive Director: Jordan Dinwiddie
Artwork Director: Benjamin Howard
Copywriter: Shareina Chandler
Head of W+Ok Manufacturing + JOINT: Orlee Tatarka
Senior Producer: Ricara Stokes
Built-in Producer: Zai Outlaw
Inventive Operations: Alia Thompson
Design Director: LaShun Tines
Design Producer: Paris Fontes-Michel
Designer: Eric Rogers
Enterprise Affairs: Aliyah Oyamade
Inventive Content material Companies: Zoe Schrepel, Anders Lund, Jasmine Jackson
Director of Images: Aline Vieitez, Arvie McKenzie
Images: Briah Michel
Authentic Music Composed By: David Henry Jr. / Nukbeatz
Editor: CJ Duncan
Assistant Editor: Ian DeVore
Government Producer: Kathleen Russell
Head of Manufacturing: Catherine Liu
Publish Producer: Zai Outlaw
Colorist: Jasmine Vazquez
Audio Producer: Louise Woodward
Sound Design / Audio Engineer: Candace Mortier
That includes: Crystal Thomas, Jay Squared, Leah Tavares, Briah Michel, Destinee Scott, Kieran Yancy, Amir Armstrong, Ruby Robinson, Jordyn Jackson, Taylor Roberts, Yahkeema Moffitt
Contributors: Emery Barnes, Adewale Agboola, Gillian Carrington, Emily Knight, Adam Sirkin, Erin Leckenby, Alex Fitch, Gelareh Dehnad, Sydni Chutz, We+Black, W+KNYC Noir
