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HomeMarket Research Trending components to observe: Pitaya

[WATCH] Trending components to observe: Pitaya


Mintel specialists monitor the trending components and new product launches, highlight the traits affecting the market and its future progress. On this episode, we’re taking a look at a really distinctive antioxidant – Pitaya. It’s is native to the tropical rainforests of Mexico, the Caribbean and Central America. The the excessive content material of anthocyanins in pitaya can struggle free radicals and successfully anti-aging.

Amongst New Launches in Mintel GNPD, within the final three years (Dec 2019 – Nov 2022), the frequent fruit juice drink class has the biggest share (15.5%), and there are additionally comparatively area of interest sub-categories, similar to pastry and immediate noodles, which account for a smaller share of the overall (2.7%; 2.4%). Pitaya components have penetrated into many Asian, European and American nations, and the Chinese language market has the biggest share and is rising yr by yr.



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