Warner Motels launches a brand new advert marketing campaign to put it up for sale’s adults-only resorts.
Teaming up with promoting company, Now, Warner has created a parallel universe, Hollywood Type. As the youngsters get stressed with nothing enjoyable to do, the thriller-esque music stress mounts.
The horror-film-style advert exhibits kids in varied elements of a luxurious resort. It begins with thunder, balls flattening indicators, and lights flickering within the foyer of a resort. Two women seem in a resort, wearing blue, paying homage to the horror traditional The Shining. The scene flashes between a sizzling tub filled with inflatable toys, to a baby watching a movie in a cinema, surrounded by popcorn.
Instantly, the scene modifications to birds singing, blue skies, and adults doing yoga on the garden within the sunshine. The youngsters disappear and the tagline ‘Get pleasure from a kid-free break’ seems on the display screen.
The MD for Warner Motels, Simon Thompson stated, “For our new model marketing campaign launch, we needed to create one thing with actual stand-out. This new marketing campaign is not like something we’ve carried out earlier than. We predict the distinctive artistic idea and dramatic execution will seize our viewers’s consideration and hopefully guarantee they think about Warner once they plan their subsequent UK break.”
NOW CCO Ben da Costa says: “I really like my youngsters, however not different individuals’s once they’re kicking my aircraft seat. With households cooped up collectively, what higher strategy to remind the adults that there’s a place designed solely for them. An excessive imagining of what kids at a Warner Lodge may be like. Thanks to our purchasers for going with us on this child-free rollercoaster.”
