Are you able to witness tomorrow’s know-how right this moment? In that case, you need to get together with a VW bus worth-mentioning journey.
Get able to have a glimpse of rebooted VW Bus. This new expertise with a totally electrical van ID Buzz allow you to really feel clear and direct. Because the Seventies, the corporate has not been manufacturing the unique product. Curiously, the VW bus mannequin is coming after many years.
The VW ID Buzz sequence is launching in 2024. Nonetheless, you possibly can nonetheless have a sneak peek of its impeccable designs in Time Sq., New York, and Downtown LA.
Since 2019, the artistic company Johannes Leonardo has been working with the VW model. From the very starting, it goals to design a considerate marketing campaign. Likewise, this yr, it has resumed its promising stance.
Furthermore, the artistic studio ‘Preymaker’ provides a contact of the Fifties by including easy but efficient traces. VW describes this expertise as, “a simplicity to the design that felt so refreshing and optimistic”.
VW bus launches candy and copy-centric adverts. One can learn sugary traces, resembling “Missed the bus? Us Too,” Hey, Sunshine,” and ‘It’s again, its entrance, its facet, its again once more.”
“The VW Bus is known for its iconic two-tone paint job, and as such, we needed the promoting for its successor to be simply as easy and ownable,” Santana says. “We additionally tapped into the basic VW optimistic and witty tone to get all of America excited by its impending arrival.”
Knowingly the marketing campaign provides a unusual voice. Adopted by oddball humor, and double-meaning punctuation.
Jonathan Santana, govt artistic director at Johannes Leonardo mentioned, “Our purpose was to make the marketing campaign as easy and iconic as the unique bus centered on its basic two-tone paint job accompanied with sensible witty headlines in true VW type.”
