On this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to debate the variations between attribution and incrementality when measuring advertising and marketing efficiency, “enterprise significance” versus statistical significance, and the significance of testing within the progress context.
Anthony is the VP of Development at Acorns. He has been in progress and efficiency advertising and marketing for over ten years, driving environment friendly progress for companies throughout telecom, monetary companies, meals, and journey industries.
Earlier than becoming a member of Acorns, Anthony held numerous advertising and marketing roles at firms like NerdWallet, Rustic Pathways, PURE Group of Insurance coverage Corporations, Blue Apron, Betterment, and Dish Community.
