You might have observed that Google despatched out an e-mail final week which brought on numerous confusion, as a result of it stated to improve to the newest tag inside Google Analytics. That is going from analytics.js to gtag.js. A part of the explanation it brought on a lot confusion is as a result of clearly you need to just remember to’re operating the newest model of Google Analytics and other people have been involved.
Questions got here up, reminiscent of “Am I nonetheless recording knowledge?” What do I must do?
If you’re at the moment operating the older analytics.js monitoring code your knowledge remains to be being collected. We advocate you replace to the newest model of Google Analytics (gtag.js) which is situated in your Admin part underneath the Property settings of your Google Analytics Account. We advocate you take away all the previous Analytics code and deploy this up to date monitoring methodology by means of Google Tag Supervisor (GTM) relatively than hard-coding gtag.js to each web page of your web site.
The nice factor is that in case you are at the moment operating Google’s Tag Supervisor, which is how we advocate you deploy Google Analytics, then there’s no must replace to the newest model as a result of Google Tag Supervisor retains you on the newest model of analytics routinely.
An vital level to say is {that a} change like that is often a case the place Google is about to push updates to Analytics (new merchandise or options) that require this new code to perform correctly. We’ll preserve you updated on among the modifications that might be taking place, in addition to some new options which are rolling out.
In the event you’re not utilizing Tag Supervisor, now could be the time to make that transition. In the event you want any help, please tell us.
