Vine 2.0? Twitter Reportedly Working To Deliver Again Video Service After Musk Ballot

October 31, 2022

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Topline

Twitter’s new billionaire boss Elon Musk tasked workers with growing a brand new model of the defunct video platform Vine, Axios reported Monday, shortly after Musk floated the concept in a tweet, demonstrating the sway of public opinion on Musk as he remodels the social media service within the mould of his $44 billion imaginative and prescient.

Vine could return six years after shutting down.

Corbis through Getty Pictures

Key Information

Vine could possibly be relaunched as quickly as this yr, sources advised Axios.

Twitter purchased Vine, a short-form video app that’s extensively thought of the direct predecessor to TikTok, for a reported $30 million in 2012 earlier than shutting down the app in 2016.

Information of Vine’s potential resurrection comes lower than 24 hours after Musk tweeted a ballot asking if there was curiosity in bringing again the service, receiving 4 million votes, greater than two-thirds of which—or 2.8 million customers—supported restoring Vine.

Key Background

Musk solely formally took management of Twitter late Thursday, however the richest individual on earth (or Mars) has already made sweeping modifications on the firm, firing its CEO Parag Agrawal and different high executives, planning to fireplace about 25% of all Twitter employees and reportedly contemplating charging $20 per thirty days for a verified badge. Musk typically groused about Twitter’s content material moderation guidelines earlier than closing the deal, although he mentioned Friday he gained’t make any main selections till a “various” council can weigh in. The unique Vine consisted of six-second principally humorous video clips, and most of the app’s hottest customers migrated to TikTok. The video area is way extra aggressive immediately than throughout Vine’s reign, with Meta’s Instagram Reels and Alphabet’s YouTube Shorts additionally main gamers within the area.