Profitable video marketing campaign delights the viewers with artistic storytelling and hyper-personalization that brings every viewer into the story
KITCHENER,Ontario – June 8, 2020 – Vidyard, the video platform for companies, has been awarded a globally-recognized Telly Award within the class of Finest Enterprise-to-Enterprise (B2B) Branded Content material Video Marketing campaign of the Yr for its 2019 personalised vacation video.
Vidyard’s Award-Profitable Customized Video Marketing campaign
Vidyard’s advertising marketing campaign targets have been easy: shock, delight, and share their appreciation for his or her prospects and followers through the vacation season with a memorable video that recipients would truly need to share.
To realize this, Vidyard partnered with main video content material company, Media One Artistic, to develop a lighthearted idea incorporating recognizable characters from How the Grinch Stole Christmas, Elf, Christmas Trip, and Die Arduous (sure, to place the argument to relaxation, it is a vacation film). Vidyard and Media One Artistic additionally included video personalization know-how to personalize the video for every particular person viewer, bringing them proper into the story in actually memorable methods.
Along with bringing pleasure to their very own group, Vidyard constructed the marketing campaign touchdown web page to allow viewers to ‘re-gift’ the video to others with the identical stage of personalization. To make sharing simple, Vidyard directs particular person viewers to a touchdown web page the place they might, in flip, personalize and share the video with their very own prospects, prospects, mates, and household.
“What made this video marketing campaign so profitable was the way it stood out out of your typical B2B messaging and different conventional vacation greetings,” says Tyler Lessard, VP of Advertising at Vidyard. “By specializing in the ‘shock and delight’ issue for our viewers, we have been in a position to construct our model not solely with members of our personal group, however with these they circled and shared it with as properly. It’s all about utilizing the ability of video to inform participating, emotional, and even entertaining tales that join with individuals in totally new methods.”
Telly Award Winners Inform Nice Tales
”Vidyard is pushing the boundaries for video and tv innovation and creativity at a time when the business is each quickly altering and closely impacted by the present disaster,” mentioned Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Inform Nice Tales is a real reflection of the range of tales the group is skillfully in a position to inform. Now, greater than ever, do we have to have a good time them and those who convey international tales to our consideration. This award is a tribute to the expertise and imaginative and prescient of those creators.”
Based in 1979, The Telly Awards honours international excellence in video and tv throughout all screens. Telly Winners have advised nice tales from internationally, annually, attracting over 12,000 international entries from high video content material producers together with the BBC, Condé Nast, Netflix, Refinery29, Ogilvy & Mather, and others. All entries are judged by over 200+ working business leaders that span video platforms, tv, streaming networks, manufacturing firms, and extra.
Extra Info
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by means of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders akin to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
Media Contact:
Sandy Pell, Head of Company Communications at Vidyard
About The Telly Awards
The Telly Awards is the premier award honoring video and tv throughout all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an business physique of over 200 main specialists together with promoting businesses, manufacturing firms, and main tv networks, reflective of the multiscreen business The Telly Awards celebrates. Companions of The Telly Awards embody Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Manufacturing Hub, IFP, Social Media Week and VidCon.
Discover The Telly Awards On-line:
- Web site: www.TellyAwards.com
- Fb: /TellyAwards
- Twitter: @TellyAwards
- Instagram: @TellyAwards
- YouTube: /TellyAwards
The touchdown web page for our 2019 Vacation Video Marketing campaign.
