Product-led progress pushed by the elemental shift of companies towards inside gross sales and using video for digital promoting, digital advertising and marketing, and distant work
KITCHENER, Ontario – February 16, 2022 – Vidyard, the main video platform for companies, immediately introduced that greater than 12.5 million individuals throughout 250,000 corporations are actually utilizing its video messaging and video internet hosting instruments.
As Vidyard continues to speed up popping out of the pandemic and the worldwide reopening of the economic system, the corporate noticed its buyer base broaden by greater than 300% yearly. The corporate now sees a file variety of every day person sign-ups of greater than 4,500 individuals per day, a 60% improve 12 months over 12 months. Vidyard’s product-led progress drives the corporate to exceed business benchmarks for SaaS-based enterprise growth, equivalent to free-to-paid conversion, activation price, and stickiness ratio, as set by OpenView.
Vidyard’s progress comes amid a basic shift by excessive tech, SaaS, monetary companies, skilled companies, and different industries in how they strategy gross sales, advertising and marketing, and distant work. A McKinsey examine on How COVID-19 has modified promoting fashions discovered that the effectiveness and endurance of distant gross sales and digital channels is excessive. 83% of B2B decision-makers really feel the brand new promoting fashions are as efficient as, or more practical than, pre-COVID-19 fashions. Actually, these B2B determination makers overwhelmingly consider these shifts will persist, even when the pandemic is over.
“Our continued momentum is a testomony to Vidyard’s give attention to serving to companies succeed with video in an more and more digital world,” stated Michael Litt, co-founder, and CEO of Vidyard. “After 10 years in enterprise following the corporate’s exit from Y Combinator, it’s thrilling to see how companies are increasing their use of asynchronous video as they rework from subject gross sales to inside promoting and from in-office workers to distant work environments.”
Accomplice Ecosystem Enlargement
In 2021, Vidyard expanded its ecosystem with new partnerships and integrations with main expertise and repair suppliers. Vidyard launched key integrations with main gross sales expertise platforms, together with Gong, Proposify, and the Salesforce Excessive Velocity Gross sales of instruments serving to gross sales groups leverage video messaging and video analytics from their first outreach to their ultimate gross sales proposal. Vidyard’s new partnership with Theta Lake ensures safety and compliance for video customers in monetary companies and different regulated industries. Vidyard additionally joined forces with world leaders in gross sales coaching and gross sales expertise implementation, together with Company Visions, JB Gross sales, RAIN Group, Gross sales Gravy, Sandler, and Skaled, to assist gross sales groups worldwide maximize their returns on video messaging deployments.
Asynchronous Video Goes Mainstream
Whereas main corporations are altering how they promote utilizing video, main collaboration platforms are adopting asynchronous video. To satisfy the brand new calls for and expectations of recent enterprise professionals, Slack, Dropbox, LinkedIn, LogMeIn, and others are serving to to raise the class and allow using video as a communication software past simply video calls.
As a cross-platform video creation, messaging, and internet hosting answer, Vidyard permits enterprise professionals to reap the benefits of utilizing video all over the place they work, whether or not by way of their favourite collaboration platform, gross sales engagement or CRM software, desktop app, e-mail, chat, social media, browser, cellular system, or different digital channels for each inner and exterior communications.
Vidyard Makes Sustainability Commitments
With the expansion of the enterprise comes better alternative for Vidyard to present again to the communities it serves and assist make the world slightly greener. Constructing on its in depth giveback applications and participation within the Pledge 1% program, Vidyard just lately launched a number of new sustainability initiatives, together with partnering with the non-profit group One Tree Planted on its tree reforestation initiatives worldwide. Vidyard has dedicated to planting over 3,000 bushes this 12 months to mirror its rising world staff and assist offset its whole carbon footprint.
About Vidyard
Vidyard is the main video platform for companies. Greater than 250,000 corporations use its video messaging and video internet hosting instruments to interact their clients and prospects extra successfully. Vidyard permits enterprises throughout excessive tech, SaaS, monetary companies, skilled companies, and different industries to make use of asynchronous video to rework their strategy to distant gross sales, advertising and marketing, and customer support. Enterprise professionals can use Vidyard all over the place they work, on any digital platform, to create and share customized movies to ship their message in a extra private and impactful method by way of its free and professional instruments. Join Vidyard at no cost: /free.
Media Contacts:
Josh Swarz, Massive Valley Advertising and marketing for Vidyard – press@vidyard.com
Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com
