State of Digital Promoting Report exhibits distant gross sales professionals leveraging custom-recorded video are extra productive and engaged with prospects
KITCHENER, Ontario – September 22, 2021 – Vidyard, the main video platform for companies, as we speak launched its State of Digital Promoting Report, revealing how gross sales professionals are utilizing video all through the gross sales course of and its influence on gross sales crew productiveness and outcomes. The research discovered that greater than 70% of gross sales reps who leverage custom-recorded video within the digital gross sales course of expertise larger prospect engagement and practically half report much less turnaround time to shut a deal.
The State of Digital Promoting Report, performed in June by Demand Metric, is predicated on a survey of greater than 600 gross sales leaders throughout a wide range of industries and requested them concerning the pervasiveness, influence and potential of video-powered digital promoting. The report discovered that over two-thirds of sellers plan to proceed working distant or hybrid for the long-haul and video helps them do their jobs higher. Greater than 70% of respondents famous that custom-recorded video performs higher than text-based emails, and has elevated response charges.
“Till just lately, digital promoting was a rarity, however it’s now ubiquitous with promoting and a necessary talent for each gross sales skilled to have of their toolkit,” mentioned Tyler Lessard, Chief Video Strategist and VP Advertising at Vidyard. “This report exhibits the depth of what video is doing for gross sales leaders – not solely is video serving to gross sales reps meet their targets, however it’s rising productiveness and increasing their long-term efficiency potential.”
As digital and hybrid work has elevated throughout industries, the response charges to text-only communication are lowering. However video helps to curb this pattern. The research additionally discovered:
- Practically half of gross sales execs leverage custom-recorded video of their gross sales course of. And 53% of these not presently utilizing video plan to take action quickly.
- Practically half of gross sales reps who leverage custom-recorded video report that it has shortened their deal cycle.
- Over half of gross sales execs who leverage custom-recorded video report that it has elevated their shut charges.
- Over 70% of gross sales professionals report that custom-recorded video performs higher at producing opens, clicks and responses than text-based emails.
- Practically 60% of gross sales professionals who use custom-recorded video report that it has elevated their productiveness.
Gross sales professionals are partially profitable due to their means to attach with prospects in a human approach, which video permits them to do. As a latest Vidyard research discovered, text-based emails solely create unfavorable feelings, making prospects much less more likely to have interaction. Nevertheless, video acts as a welcome break to the text-heavy in-box. Folks keep in mind video content material higher than textual content and could also be way more more likely to act on a video message than a textual content message. And with asynchronous video, prospects can take in info on their time, solely rising their constructive response to the gross sales relationship.
For gross sales groups planning to implement custom-recorded video or these on the fence, the report gives suggestions on tips on how to get began or optimize video for digital or hybrid promoting:
- Experiment with custom-recorded video, beginning on a small scale.
- Make video for gross sales a crew exercise, so people don’t really feel as if they’re going by means of a brand new course of on their very own.
- Spend money on a video product that’s constructed particularly for gross sales, since these instruments assist gross sales reps hold monitor of alternatives higher and supply viewing information for a personalized strategy.
For extra insights on video traits and to dive deeper into the info, please obtain the entire Vidyard State of Digital Promoting Report.
About Vidyard
Vidyard helps companies and professionals join with their audiences in a complete new approach by means of participating, personalised, and measurable video experiences. Via its world video internet hosting and analytics platform, Vidyard empowers firms like LinkedIn, Zycus, League, Stanley Black & Decker, and others to rework their strategy to advertising and marketing, gross sales, and company communications. Vidyard helps any enterprise skilled create and share {custom} movies to ship their message in a extra private and impactful approach by means of its free and professional instruments. Hundreds of companies and thousands and thousands of individuals world wide depend on Vidyard for his or her video wants. Join Vidyard without cost:https://www.vidyard.com/free.
About Demand Metric
Demand Metric is a worldwide analysis and advisory agency that helps advertising and marketing professionals with main analysis and benchmark studies, expertise analysis and recommendation, consulting companies, coaching, and software program. Demand Metric’s core focus is to assist B2B
advertising and marketing organizations develop income by operationalizing one of the best practices found in our analysis. To study extra, go to www.demandmetric.com.
Media Contacts:
Josh Swarz, Huge Valley Advertising for Vidyard – press@vidyard.com
Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com
