Hootsuite, Salesforce, Gainsight and others acknowledged for progressive use of video
Kitchener, ON – October 20, 2015 –Vidyard, the video advertising and marketing and analytics chief, in the present day introduced the winners of the 2015 Video Advertising Awards (VMAs), recognizing trendy advertising and marketing and gross sales groups which might be utilizing video content material strategically to generate extra income.
“Revolutionary entrepreneurs are more and more utilizing video to entertain and have interaction their audiences,” stated Vidyard CEO and co-founder Michael Litt. “However what’s actually thrilling is that they aren’t stopping there. Along with creating killer content material, they’re listening to engagement information, integrating with different advertising and marketing and gross sales instruments, and driving actual outcomes for his or her companies.”
Listed here are the winners and finalists in every VMA class:
Video Advertising Affect Award
Winner: Hootsuite
Finalists: Payscale, Pardee Houses / LJG Companions / Hapyak
Hootsuite was acknowledged for 2 artistic and intelligent video campaigns that generated important enterprise influence. The primary, “Sport of Social Thrones,” elevated model consciousness by way of social shares and media protection of the video. It additionally elevated site visitors to Hootsuite’s YouTube channel, weblog and Signal Up pages. Within the second video, “Imply Tweets,” Hootsuite staff learn imply tweets about its product consumer interface as a approach to announce new updates.
Outcomes: “Sport of Social Thrones” was considered almost 1.5 million occasions and shared greater than 53,000 occasions on social media. It was featured in articles in Time Journal, Quick Firm, Salon, AdAge and Adweek. “Imply Tweets” obtained greater than 90,000 views.
Finest Built-in Video Advertising Marketing campaign
Winner: Gainsight
Finalists: Workfront, Tintri
Yearly, Gainsight invests tens of millions of {dollars} into Pulse, its convention for the client success business. The corporate constructed video into its occasion technique to drive registrations, memorialize the expertise of the occasion (on and off-stage) and host a post-event workshop to dive deeper into the preferred periods.
Outcomes: The movies elevated consciousness of Gainsight’s business convention, drove registrations for the occasion, supplied content material for occasion follow-up communications and constructed momentum for subsequent 12 months’s convention. Additionally they created internet new leads for the gross sales funnel, helped take offers off the desk on account of the convention and drove a excessive NPS rating for the occasion.
Gross sales and Advertising Alignment Award
Winner: Zuora
Finalists: Esna, Matthews Asia
Zuora produced buyer testimonial movies on its most important offers to share with potential prospects in addition to to encourage and inspire the gross sales workforce.
Outcomes: The movies had been so efficient at inspiring gross sales that the gross sales workforce began producing its personal movies to share with prospects. They’ve embraced the concept a video creates a private connection, no matter its high quality.
Video Advertising Tech Stack Award
Winner: Lattice Engines
Finalists: Cetera Monetary, LeadMD
Lattice Engines makes use of video extensively all through the shopping for journey and has invested in a expertise stack that permits them to maximise engagement in content material, monitor viewers to enhance lead scoring and nurturing, empower gross sales with buyer insights and perceive the ROI of video investments. Lattice Engines creates its movies and uploads them into Vidyard, which integrates with Marketo to allow them to attain leads and create fascinating moments which might be synched with Salesforce. Lattice Engines additionally makes use of campaigns in Salesforce to allow them to use Full Circle Insights to see which movies affect the pipeline and at which stage. They use that data to tag movies to share with the gross sales workforce to move on to prospects and prospects by way of KnowledgeTree, its gross sales enablement software. Lattice Engines then amplifies the movies’ attain on social with GaggleAMP and Hootsuite by way of e mail through Marketo.
Outcomes: Lattice Engines measures outcomes by way of consciousness/engagement and demand technology. Its vacation video averaged 80 p.c viewership. Its predictive lead scoring explainer video was 75-percent considered by 65 p.c of viewers. Emails with movies have a 38-percent greater open fee. They see 107 p.c extra clicks when video is in an e mail, and a 98 p.c improve in click-to-open when video is included.
Finest Explainer, Infographic or Whiteboard Video
Winner: Ceridian
Finalists: LinkedIn, Trans Union / Diaz & Cooper
When Ceridian launched its new software for time, attendance and payroll administration, the corporate’s advertising and marketing workforce wanted to showcase how efficient it was in a means that resonated on a human stage. Over 5 weeks, Ceridian developed and revised scripts, created storyboards and animations, and engaged a video manufacturing firm collaborate with Ceridian’s product entrepreneurs. The consequence was “The Jenny Video.”
Outcomes: Gross sales reps instantly started utilizing the video all through the gross sales cycle, usually as the primary contact level with a buyer. It was featured at Ceridian’s buyer convention and on the corporate’s web site. So far, the video has obtained 1000’s of views on YouTube and social media networks. Direct advertising and marketing campaigns have generated one other 12,000 views, serving to enhance Ceridian’s model recognition and popularity for innovation. Ceridian credit “The Jenny Video” with serving to generate greater than 4,000 leads.
Massive Bang, Small Price range Award
Winner: Salesforce
Finalists: Invoca, Xenex Disinfection Companies LLC
Salesforce has empowered totally different groups inside the firm to provide video content material in-house based mostly within the wants of the enterprise unit. Many are executed on minimal or no finances however nonetheless have important influence on lead circulate, pipeline, income and buyer success. The Salesforce entry featured two movies:
- Dan Stone in options engineering created a product demo video to assist improve gross sales and enhance product consciousness amongst small enterprise prospects. In lower than eight minutes, the video explains the important thing product advantages, one thing that may usually take an account govt half an hour. Stone produced the video from starting to finish utilizing Keynote, Photoshop, Closing Minimize Professional X, a USB microphone and a 15-inch Macbook Professional Retina show.
Outcomes: Salesforce used Vidyard to trace video views after which contact prospects at strategic occasions. Within the first two quarters of this 12 months, the video obtained 4,422 distinctive views and influenced $992,000 in gross sales.
- Clayton Talmon in market readiness created a video to assist Salesforce prospects and prospects perceive the Salesforce College DNA and to drive curiosity within the new providing.
Outcomes: Talmon’s video was launched at Dreamforce and helped drive important curiosity and leads for the Salesforce College program.
Breakout Video Marketer of the 12 months
Winner: BenefitMall
Finalists: iZettle, Redi-Rock Worldwide
BenefitMall acknowledged the significance of utilizing video all through the shopping for journey to generate new leads, nurture prospects and shut extra offers. Over the previous 12 months the Firm developed a structured and strategic method to its video advertising and marketing efforts. They create a well-defined checklist of video belongings wanted for every stage of the shopping for journey and produced focused movies for advertising and marketing and gross sales, together with product function movies, whiteboard movies, a high-quality product business and a brief product demo.
Outcomes: The movies considerably helped drive new leads and shut present ones. The corporate’s new product was expanded to a nationwide market and in the present day has greater than 2,200 energetic group and dealer customers, which BenefitMall credit partially to the video marketing campaign.
Video Advertising Trailblazer Award
Winner: Act-On
Finalists: Anthem Inc, Bisk Training
Act-On has embraced a wide-ranging video advertising and marketing technique and use of video to drive lead circulate and demand technology outcomes. They made video an integral a part of the web site in 2015. They constructed a video useful resource library to encourage guests to have interaction and convert. They use video calls-to-action to generate leads.
Outcomes:
- Act-On has generated over 20,000 video leads within the final 12 months, accounting for over $25 million in alternatives
- On-demand demo video is the most-clicked and finest changing CTA on the corporate’s house web page, accounting for greater than 100 leads per week
- Act-On’s video hub has produced greater than 1,000 leads since launching in February. It’s a brand new lead supply for the corporate
- Act-On has elevated visitor-to-lead conversion charges for key product pages by over one hundred pc on common by incorporating video CTAs
About Vidyard
Vidyard (Twitter: @Vidyard) is the business’s main video advertising and marketing platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, prospects can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising and marketing automation and CRM instruments to ship user-level video engagement information, turning views into gross sales.
Media Contact:
Tyler Lessard
Cellphone: (226) 220-5351
press@vidyard.com
