Greater than 100 prospects now utilizing Vidyard’s integration into Marketo to trace video engagement information and switch viewers into prospects
KITCHENER, Ontario – December 2, 2015 –Vidyard, the main video advertising and analytics platform, at present introduced it has surpassed the milestone of 100 companies utilizing Vidyard’s integration into the Marketo engagement advertising platform. With this integration, prospects comparable to Altium, Elsevier, Gainsight, Perception, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are producing extra leads, bettering buyer insights, and driving extra income.
“We’re proud to hit this milestone of 100 distinctive prospects totally using Vidyard’s integration with the Marketo platform to generate extra income,” mentioned Michael Litt, CEO and co-founder of Vidyard. “These prospects are already utilizing video analytics to spice up conversion charges and generate extra pipeline, whereas new applied sciences like customized video and reside streaming – each totally built-in with Marketo – provide new methods to draw, have interaction, qualify and convert consumers quicker than ever.”
Video content material is confirmed to be the simplest content material sort for participating audiences and serving to convert prospects into prospects. And whereas nearly all of entrepreneurs are rising their investments in video advertising, most lack the instruments to know who’s watching what and the way every asset is contributing to pipeline and closed income. Firms that mix Vidyard with Marketo are capable of determine viewers throughout their digital properties and use second-by-second video engagement information to generate new leads, qualify prospects extra rapidly and equip gross sales groups with essential context that may assist them shut extra offers.
“The video advertising instruments and information made accessible by Vidyard present added worth to Marketo prospects, from planning and orchestration of selling actions to delivering customized video experiences at scale,” mentioned Lou Pelosi, senior director of LaunchPoint, Marketo’s ecosystem of companion advertising options. “Vidyard is a extremely engaged LaunchPoint companion, and we’re thrilled to see so many Marketo prospects using their options.”
Buyer accomplishments because of the Vidyard-Marketo integration embody:
Altium
Altium makes the instruments engineers must design the electronics all of us encounter numerous occasions all through our day by day lives. By incorporating all of the instruments engineers and PCB designers want right into a single, stress-free person interface, Altium Designer dramatically will increase design successes, whereas decreasing general design occasions. Altium makes use of video content material in any respect levels of communication to nurture leads and prepare current prospects.
“We use movies to nurture leads and in flip rating these leads accordingly based mostly on how engaged they’re with our movies,” mentioned Iryna Zhuravel, advertising automation & analytics supervisor at Altium. “Movies have helped us to successfully talk with and nurture leads, and Vidyard for Marketo has made it simpler for us to serve these movies and helped us perceive how effectively our video content material is performing so we may be always bettering how we talk with our prospects.”
Gainsight
Gainsight helps firms handle buyer relationships to verify they’re profitable and happy. Gainsight acknowledged that individuals had been consuming increasingly video and made it an integral a part of the corporate’s content material technique. They depend on Vidyard for wealthy information on who watches their video content material, when and for the way lengthy.
Vidyard helps Gainsight overcome one of many greatest challenges dealing with fashionable entrepreneurs – tips on how to interpret a purchaser’s intent based mostly on consumption of content material. Gainsight collects video engagement information in Marketo and scores leads based mostly on video views, webinar attendance, registration for electronic mail and different alerts. In addition they examine how a lot somebody has consumed to how a lot content material Gainsight has produced to find out whether or not the advertising staff is offering helpful materials.
“There are numerous alerts coming from consumers at present, making it onerous to know whether or not they’re really occupied with changing into prospects,” mentioned Mike Manheimer, director of selling at Gainsight. “The video viewing information from Vidyard provides us extra perception into the prospect’s intent than we get from different content material, and mixing that data with different insights in Marketo allows us to raised prioritize our leads and provides our viewers a richer expertise.”
Perception
Perception is a Fortune 500-ranked supplier of {hardware}, software program, cloud and repair options with prospects all over the world.
“With larger concentrate on video as a part of our digital advertising technique, Vidyard provides us the analytics and adaptability we want,” mentioned Bruce Petillo, director of selling at Perception. “The benefit to implement script on our pages and having the ability to add YouTube movies to the Vidyard templates permit for a seamless appear and feel. By the mixing between Marketo and Vidyard, we determine leads who’re watching our movies and additional goal them with extra related data.”
Taulia
Taulia, a monetary know-how firm, helps massive organizations strengthen provider relationships and add thousands and thousands to their backside line by paying invoices extra rapidly. Amongst quite a lot of different channels, video is a significant driver of Taulia’s general advertising combine. Within the final yr, Taulia’s video advertising program influenced greater than $125 million in buyer pipeline. Taulia tracks click-through charges and certified views in Marketo and triggers automated follow-ups based mostly on video engagement.
Utilizing viewers engagement information together with Vidyard’s Marketo integration, Taulia will get higher buyer perception, scores leads extra successfully and follows up with extra related content material, resulting in greater than 500 new certified leads from their recorded webinars alone in 2015.
“The mixture of Marketo and Vidyard provides Taulia wonderful insights into our viewers and permits us to market extra contextually, in the end rising the impression of our message,” mentioned Bhaji Illuminati, director of selling at Taulia. “Connecting our core resolution suppliers has enabled Taulia to merge the artwork and science of selling to get greater and higher outcomes.”
Already the primary video platform to supply complete integrations with quite a lot of advertising and gross sales applied sciences, Vidyard just lately launched Personalised Video in addition to built-in video reside streaming for B2B and B2C companies. Firms comparable to Lenovo, Honeywell, LinkedIn, Cision, BMC Software program, and Citibank depend on Vidyard for his or her video advertising and analytics wants.
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video advertising platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, prospects can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement information, turning views into gross sales.
About Marketo
Marketo gives the main advertising software program and options designed to assist entrepreneurs grasp the artwork and science of digital advertising. By a singular mixture of innovation and experience, Marketo is targeted solely on serving to entrepreneurs hold tempo in an ever-changing digital world. Spanning at present’s digital, social, cell and offline channels, Marketo’s Engagement Advertising and marketing Platform powers a set of breakthrough advertising automation and advertising administration purposes to assist entrepreneurs sort out all features of digital advertising from the planning and orchestration of selling actions to the supply of customized interactions that may be optimized in real-time. Marketo’s purposes are identified for his or her ease-of-use, and are complemented by the Advertising and marketing Nation®, a thriving community of greater than 550 third-party options via our LaunchPoint® ecosystem and over 50,000 entrepreneurs who share and be taught from one another to develop their collective advertising experience. The outcome for contemporary entrepreneurs is unprecedented agility and superior outcomes. Headquartered in San Mateo, CA with workplaces in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic advertising companion to roughly 4,300 massive enterprises and fast-growing small firms throughout all kinds of industries. For extra data, go to www.marketo.com.
Media Contact:
Brad Hem
Cellphone: (281) 543-0669
press@vidyard.com
