As companies adapt to digital communication, the most recent providing from Vidyard makes it seamless for gross sales reps and different professionals to file and share customized HD movies
KITCHENER,Ontario – March 17, 2021 – As extra companies embrace the shift to distant work and lowered journey, a rising variety of gross sales groups are turning to user-generated movies to attach with clients and share concepts after they can’t be there in individual. To help this rising want, Vidyard, the video platform for enterprise, at the moment introduced the launch of its free Vidyard Desktop Apps for Mac and Home windows to allow any enterprise skilled to file and share customized HD movies instantly from their desktops. The newest providing works seamlessly with Vidyard’s current browser extensions for Google Chrome and Microsoft Edge, in addition to its cell apps for iOS and Android.
By the brand new desktop apps, customers can seize high-definition webcam movies and display recordings with as much as 4k decision. Along with customized video messages and video emails, customers can file walkthroughs of PowerPoint displays, paperwork, web-based functions, and extra. Movies may be personalized with animated GIF thumbnail pictures and instantly shared by way of Gmail, Outlook, LinkedIn, Fb, Salesforce, HubSpot, and a wide range of different functions and companies.
“Gross sales individuals in nearly each business have needed to rethink their strategy to connecting with clients,” mentioned Tyler Lessard, vp of promoting at Vidyard. “The power to file and share customized movies to attach with new prospects and clearly present worth has change into very important for a lot of sellers within the digital-first age. The Vidyard Desktop App is a vital extension to our product choices to make sure each gross sales rep could make video a seamless a part of how they promote.”
Forrester Analysis Finds that Consumer-Generated Video Instruments Are Right here to Keep
The usage of video is definitely not new for many companies, however the room for development and adoption is booming. The current report,The Forrester Tech TideTM: Gross sales Applied sciences, Q1 2021, examined a spread of gross sales applied sciences and their capacity to assist organizations win, serve and retain clients. The report discovered that 61% of respondents mentioned that they plan to speculate, or have already got invested, in user-generated video instruments. The report discovered that user-generated video is an space to put money into, noting it has the power for use throughout your complete buyer lifecycle in business-to-business (B2B) gross sales. With the lion’s share of B2B shopping for and promoting occurring in distant and digital settings, Forrester predicts asynchronous video messages will probably be a vital arrow within the vendor’s quiver in 2021 and past.
Gross sales Groups Understand Important ROI from Consumer Generated Video
Many gross sales groups leveraging user-generated video are already seeing a big ROI. Company Traveler, the U.S. company journey division of Flight Centre Journey Group (FCTG), embraced video in 2020 to spice up gross sales productiveness and improve buyer expertise. After the gross sales workforce at Company Traveler carried out Vidyard’s instruments, they discovered that whereas it often took 40 cellphone calls or 100 emails to get a gross sales assembly booked, it now takes simply 15 movies to attain that very same end result. In the meantime, their Buyer Success workforce has seen a 75% response price when utilizing inventive video messages to re-engage previous purchasers.
“Company journey is a really aggressive market. It’s arduous to face out in an individual’s inbox,” mentioned Alex Campione, director of gross sales enablement at Company Traveler. “We pleasure ourselves on our devoted service mannequin and on constructing long-term relationships with our purchasers. Private video for gross sales matches completely with that worth. We are able to showcase who we’re in a private method and stand out from the group. Video has made prospecting a lot simpler, and our clients respect the added human contact.”
Moreover, identification verification firm Jumio has leveraged video in a wide range of methods to remodel the way in which they promote and collaborate. With staff, companions and enterprise clients scattered throughout the globe, Jumio wished to be in contact whereas sustaining a human connection. Jumio shortly discovered how efficient Vidyard was for protecting in contact with clients. Whereas emails usually had an open price of 20-25%, by integrating movies into emails that quantity shot as much as 48%. The workforce additionally expanded its use of video, together with its CEO utilizing video as a main medium for speaking with clients and staff.
To obtain the free Vidyard Desktop Apps for Mac and Home windows, please go to Vidyard.com/desktop-app/. To be taught extra about Vidyard and its video choices, go to Vidyard.com.
See for your self how the desktop apps work:
Extra Data:
About Vidyard
Vidyard helps companies and professionals join with their audiences in an entire new method via participating, customized, and measurable video experiences. By its world video internet hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to remodel their strategy to advertising, gross sales, and company communications. Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful method via its free and professional instruments. 1000’s of companies and thousands and thousands of individuals around the globe depend on Vidyard for his or her video wants. Join Vidyard free of charge: /free.
Media Contact:
Joshua Swarz, Massive Valley Advertising and marketing for Vidyard
