KITCHENER, Ontario – April 15, 2015 –Vidyard, a world chief in video advertising and video analytics options, right this moment introduced it has employed Kris Lawson, former Microsoft and Salesforce govt, as the corporate’s new Vice President of Gross sales to assist handle the exploding demand for video platform options throughout advertising and gross sales organizations.
Following greater than 1,000-percent income progress inside the final 24 months and a brand new $18 million enterprise capital funding lead by Bessemer Enterprise Companions, Vidyard is experiencing unprecedented momentum out there. Fashionable entrepreneurs have realized that video engages audiences like no different medium, and gross sales groups are more and more utilizing video to teach and nurture prospects. Vidyard helps gross sales and advertising groups flip these audiences into clients by monitoring who’s watching what, when and for the way lengthy, and exposing that information as actionable insights inside advertising automation and CRM methods.
“Video is a vital asset for right this moment’s advertising and gross sales organizations. As we’ve got seen with shopper video platforms like YouTube, Fb and Instagram, right this moment’s patrons reside in video content material and this opens up a novel alternative for companies in each B2C and B2B markets,” stated Michael Litt, CEO and co-founder of Vidyard. “We’re thrilled to have Kris on board to assist information companies as they embrace video as a strategic driver for advertising and gross sales applications. Kris has an unimaginable observe report of serving to enterprises expertise CRM success, so I’m sure he’ll ship comparable success for Vidyard’s clients.”
Lawson joins Vidyard from Microsoft Canada the place he was Nationwide Director for Microsoft Dynamics. Kris doubled the expansion charges for the CRM enterprise in two years and helped safe the biggest CRM transaction in Microsoft’s historical past. Previous to Microsoft, he spent over eight years at Salesforce, most just lately within the place of Vice President of Business Gross sales. Throughout Kris’ tenure at Salesforce, the corporate revenues grew from $50 million to over $3 billion with Kris serving to lead the opening and growth of Salesforce’s largest workplace exterior San Francisco. As Vidyard’s new VP of Gross sales, Lawson will assist drive the success of its current clients whereas rising the Vidyard gross sales staff throughout North America to drive progress amongst mid-market and enterprise accounts. Extra details about working at Vidyard is offered on the careers web page.
“Vidyard appropriately predicted 4 years in the past that video can be a necessary medium for the fashionable gross sales and advertising group,” Lawson stated. “Right now, the businesses that create video-leveraged buyer operations profit from decrease value of buyer acquisition, elevated gross sales productiveness and larger advertising ROI. I’m thrilled to affix Vidyard as we assist advise and rework gross sales and advertising organizations into Video-Leveraged Enterprises.”
Vidyard goes past primary video internet hosting options by serving to entrepreneurs optimize their content material for engagement and conversion whereas utilizing video analytics to generate buyer insights. By means of its integrations with main advertising clouds and CRM options, together with Salesforce, Oracle Eloqua, Marketo, Adobe Advertising Cloud and Act-On, gross sales and advertising groups can observe video viewing actions for every particular person contact and use that info to determine their most engaged leads in addition to their greatest performing content material.
“By monitoring video engagement information for every particular person lead and alternative, companies cannot solely be taught extra about their clients, however they will begin to perceive which content material is driving essentially the most pipeline and income,” added Litt. “These insights will assist advertising and gross sales groups produce higher content material and constantly drive higher outcomes.”
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video advertising platform that helps advertising and gross sales groups drive outcomes and ROI with on-line video content material. With Vidyard, clients can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement information that can be utilized to show viewers into clients.
Media Contact:
Tyler Lessard
Telephone: (226) 220-5351
