Gross sales groups at HubSpot, Terminus, League, PostBeyond and others depend on Vidyard to chop by way of the noise, ebook extra conferences and speed up offers with customized video
KITCHENER,Ontario – October 24, 2017 – Vidyard, the brand new technology video platform for enterprise, helps main B2B gross sales groups join with extra clients and generate extra pipeline by way of the ability of non-public video messaging. Trendy gross sales professionals are struggling to chop by way of the noise with conventional ways like conventional emails and cellphone calls. By incorporating customized movies into their outbound communications, top-performing B2B gross sales groups are growing their join charges by greater than 300% and progressing gross sales offers quicker than ever.
Excessive-growth B2B know-how organizations together with HubSpot, Terminus, League and PostBeyond use Vidyard to attach with extra consumers and shut larger offers, quicker:
- HubSpot, the inbound advertising and marketing and gross sales software program chief, discovered that gross sales reps utilizing customized video generated 4x extra gross sales alternatives.
- Terminus, the B2B account-based advertising and marketing (ABM) chief, makes use of video as a part of their gross sales prospecting efforts and noticed a 40% greater open fee, 37% greater click on fee and 216% greater response fee.
- League, the business chief in digital well being, makes use of customized video to chop by way of the noise of e mail and has achieved 3x greater response charges and boosted gross sales efficiency throughout the board.
- PostBeyond, a number one worker advocacy platform, makes use of video of their gross sales course of to construct belief, set up authenticity, and strengthen relationships with their consumers which has led to accelerated gross sales cycles.
HubSpot
HubSpot is at all times looking out to assist their gross sales reps ebook extra conferences. Lately, they empowered a choose group of gross sales reps with private video messaging, powered by Vidyard, and noticed a rise in gross sales alternatives of greater than 4x.
Ali Powell, a principal account govt at HubSpot, discovered that customized video gave her a greater approach to present prospects that she was not simply writing random emails to anybody and everybody who popped up on her CRM view. Ali was capable of Get to a Sure or a No Sooner, and thinks that each one gross sales reps want to make use of video prospecting.
“We get to have many various kinds of conversations now by way of video, textual content, in-person conferences and convention calls; so our collective means to construct belief is growing. Video is the subsequent frontier on the subject of connectivity and constructing belief. It’s now a part of the equation to constructing a robust gross sales and advertising and marketing engine,” says Hunter Madeley, Chief Gross sales Officer at HubSpot. “At HubSpot, we have to put the most effective gross sales instruments into the arms of our gross sales reps in order that prospects and clients will wish to interact with us. Video helps reps create that real, private belief that’s mandatory for a monetary transaction to play out.”
Terminus
Terminus has been on the forefront of constructing a brand new class round ABM. They’re in an rising market and have many direct rivals, so that they depend on their outbound gross sales prospecting workforce to seek out artistic methods of standing out. To beat this problem, Terminus makes use of customized video messages as a part of their gross sales course of. Video is without doubt one of the most artistic methods they’ve been capable of join and share content material with prospects. Utilizing Vidyard built-in with SalesLoft, Terminus proves that it’s attainable to see a 40% greater open fee, a 37% greater click on fee and a 216% greater response fee on gross sales prospecting emails which represents greater than triple their commonplace reply fee!
“Vidyard has develop into an essential a part of our gross sales DNA at Terminus. For the reason that starting, we’ve been centered on personalization and we’ve been obsessive about discovering artistic and genuine methods to succeed in contacts at our goal gross sales accounts,” says Tonni Bennett, Vice President of Gross sales at Terminus. “Utilizing video as a part of our gross sales course of empowers our gross sales workforce to personalize their outreach in highly effective methods as a result of it places a face proper into e mail communications in what may in any other case really feel like a chilly outreach or gross sales course of.”
Terminus, the B2B account-based advertising and marketing (ABM) chief, makes use of video as a part of their gross sales prospecting efforts and noticed a 40% greater open fee, 37% greater click on fee and 216% greater response fee.
League
League offers new digital options to conventional medical health insurance by connecting employers and staff to a complete community of well being providers and advantages, and so they use outbound video gross sales prospecting to face out. League’s gross sales leaders needed to get seen of their prospect’s inboxes, so that they integrated Vidyard into their commonplace outreach course of. With customized video prospecting, Vidyard allows League’s gross sales groups to chop by way of the noise and improve their response charges by 3x.
“Up to now yr, we’ve grown from a workforce of 1 to greater than 30 devoted gross sales professionals. I attribute quite a lot of our success to our early adoption of Vidyard. Their video messaging app, Vidyard, is our secret weapon on the subject of maintaining within the ever-competitive world of promoting and gross sales,” says Kyle Norton, Vice President of Gross sales at League. “We’ve not solely emerged as business leaders in digital well being, however we’ve elevated our response fee by 3x by utilizing Vidyard.”
PostBeyond
PostBeyond helps organizations amplify their model and improve income by way of social advocacy, empowering staff to share related company-approved content material. As fashionable consumers have develop into extra subtle and self-educated, PostBeyond’s gross sales reps need to work more durable and more durable to keep up belief with their prospects. Their gross sales reps have turned to customized video promoting to get seen and construct belief with buyer’s prospects. At present, with spammy ways and spray-and-pray messaging evaporating belief and killing a salesman’s credibility, video helps the PostBeyond workforce add customized video to their gross sales course of. In consequence, PostBeyond has developed and maintained sturdy credibility with clients all through the gross sales funnel.
“As a salesman, irrespective of how lengthy your gross sales cycle, one of the vital essential issues that it is advisable to construct along with your purchaser is belief. If somebody doesn’t belief that you’ve got their greatest intentions in thoughts, that you may assist them remedy their challenges, and that you’re an skilled in your discipline, they won’t purchase from you,” says Evan Lewis, Director of Enterprise Gross sales at PostBeyond. “At PostBeyond, we’ve been strategically leveraging video as a part of our gross sales course of. It’s been a game-changer in constructing belief, establishing authenticity, and strengthening relationships with our consumers to speed up our sale cycles.”
About Vidyard
Vidyard is the brand new technology video platform for enterprise that helps organizations drive extra income by way of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. International leaders comparable to Honeywell, McKesson, Lenovo, LinkedIn, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
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Sandy Pell,
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Vidyard
