Expanded partnership helps Marketo Interact clients personalize their advertising experiences and drive better viewers engagement via the facility of video content material and video analytics.
KITCHENER, Ontario – September 18, 2019 –Vidyard, a number one video platform for enterprise, right this moment introduced an expanded partnership with Adobe to convey the facility of video content material and video engagement analytics to B2B advertising groups world wide. Marketo Interact, a part of Adobe Advertising and marketing Cloud in Adobe Expertise Cloud, is an entire resolution for B2B entrepreneurs answerable for remodeling the client expertise by partaking throughout each stage of advanced shopping for journeys. The brand new partnership allows companies to simply add video internet hosting, publishing, optimization, and analytics to their Marketo Interact deployments, and to combine video with their lead and account-based advertising automation packages. Via this partnership, Marketo Interact clients can now work immediately with a Marketo Interact gross sales consultant so as to add Vidyard to their Marketo Interact contracts. This implies working with one trusted advisor to construct a holistic advertising resolution that features video.
Entrepreneurs are Embracing Video as a Richer Solution to Interact Audiences
Advertising and marketing groups are placing extra concentrate on incorporating video into their advertising combine to higher interact with prospects and join on a extra private degree. They’re producing extra video content material than ever earlier than and utilizing it throughout a broader vary of promoting packages and channels.
In accordance with Vidyard’s 2019 Video in Enterprise Benchmark Report, giant enterprise organizations created, on common, greater than 500 movies every final yr. These movies are getting used to help web site touchdown pages, e-mail advertising, ABM, social media engagement, and extra. Lots of these companies nonetheless depend on conventional video internet hosting platforms like YouTube and Vimeo, which lack the power to scale video content material administration effectively, to customise the playback expertise for conversions, or to trace video engagement insights by particular person lead or account. Vidyard delivers these capabilities and extra to assist entrepreneurs simply scale their use of video whereas maximizing the affect and worth of every asset.
“Vidyard’s reference to Marketo Interact has made it simple for us to trace curiosity in our movies from each recognized and unknown viewers,” mentioned Chris Perez, senior supervisor of Advertising and marketing Expertise for McKesson. “The mixing permits us to know whether or not our content material resonated with a specific particular person, account or goal demographic, and helps information our future content material technique selections.”
Bringing Video and Advertising and marketing Automation Collectively
“We’re thrilled to companion with Adobe to convey video internet hosting and analytics to organizations of each measurement that depend upon Marketo Interact. There’s no motive why video content material shouldn’t be tracked the identical method advertising groups observe different items of high-performing advertising content material,” says Devon Galloway, co-founder and CTO of Vidyard. “Our prolonged partnership will assist organizations handle their video content material with ease whereas unlocking the facility of video engagement knowledge immediately inside Marketo Interact.”
Vidyard’s video advertising capabilities for Marketo Interact assist entrepreneurs to work smarter and extra successfully to:
- Customise and optimize video playback expertise: With Vidyard’s video participant, entrepreneurs can customise the look-and-feel of their video playback expertise whereas including in-video calls-to-action together with Marketo Interact kinds, gates, hyperlinks, and extra to generate and nurture leads and goal accounts. Entrepreneurs may create customized playlists, choose-your-own-path experiences, and hyper-personalized video experiences.
- Achieve an in depth view into video analytics: Entry Vidyard’s viewer analytics immediately inside Marketo Interact, permitting entrepreneurs to optimize movies, rating leads and accounts based mostly on engagement, and successfully tailor subsequent steps. Detailed analytics assist entrepreneurs qualify their most engaged leads and accounts sooner by monitoring which movies they’re watching and the way lengthy they’ve engaged in every.
- Add, retailer, and share limitless video property: Entrepreneurs can handle movies with ease and have full management of their content material and knowledge. Add, retailer, and share as many movies as you’d like with predictable annual prices.
- Showcase movies in an organized, branded, and distraction-free channel: Retaining audiences engaged is vital, which is why Vidyard presents Video Hubs to showcase an organization’s assortment of movies on a branded webpage. Entrepreneurs have the flexibleness to customise the pages and facilitate content material consumption to fulfill their targets, with quick access to participant analytics and insights.
“Let’s face it – video is extremely partaking, and that’s why it’s changing into a vital a part of the advertising combine and why we deepened our partnership with Vidyard – to make it simpler for Marketo Interact clients to incorporate video of their advertising technique,” says Brian Glover, director of product advertising, Marketo Interact, Adobe. “When you understand how your clients interact together with your video content material and may leverage that knowledge with the facility of automation to personalize each touchpoint, it creates distinctive experiences that transfer leads and goal accounts via the client journey sooner.”
Extra Data:
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. World leaders similar to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Sandy Pell, Head of Company Communications and Public Relations, Vidyard
press@vidyard.com
