Vidyard expands the chief group to speed up buyer success and income development by high-velocity, customer-centric go-to-market methods.
KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the main video platform for enterprise, welcomes Jeff Loeb as chief advertising officer (CMO). Jeff will lead the worldwide advertising group as the corporate drives digital transformation by the fashionable use of on-line video. His management will likely be particularly worthwhile as Vidyard continues to innovate and create new methods for organizations to harness the ability of on-line video to have interaction audiences and speed up enterprise outcomes.
Jeff has greater than 20 years of management expertise constructing SaaS, Cloud and Enterprise B2B software program corporations together with Dynatrace, RSA Safety, Navisite, Oracle and Akorri. Jeff has an MBA from the MIT Sloan Faculty of Administration and a Bachelors of Science in Electrical and Laptop Engineering from the College of California, Santa Barbara.
“On-line Video is shortly turning into a must-do enterprise precedence as a consequence of its energy to successfully inform tales, speed up enterprise outcomes and minimize by the noise of conventional content material advertising. Vidyard has created a brand new technology video platform for companies that goes past conventional video internet hosting instruments like YouTube and Vimeo. Vidyard permits corporations to extend engagement, enhance buyer experiences, and combine video with advertising automation platforms (MAP), buyer relationship platforms (CRM) and buyer assist options,” says Jeff Loeb, chief advertising officer at Vidyard. “I’m thrilled to affix Vidyard to assist organizations change into world-class, video-enabled companies.”
Vidyard helps advertising, gross sales, assist and administration groups create, share, monetize and measure video. Advertising and gross sales groups speed up gross sales cycles by creating customized and interactive video that drives engagement, captures leads and guides the client’s journey. Viewers engagement information is handed to gross sales reps by way of MAPs together with Salesforce, Marketo, Eloqua, HubSpot and extra. This allows reps to concentrate on extremely engaged and educated prospects and have extra focused and related conversations. International leaders, together with Microsoft, McKesson, Lenovo, Cision, Citibank, Dynatrace, MongoDB and Sharp, energy their video engagement methods with Vidyard.
“Jeff’s experience as a contemporary digital marketer and his success establishing corporations as class leaders made him the proper addition to the Vidyard group. His observe file of constructing low friction, high-velocity go-to-market methods will assist Vidyard proceed to scale and develop quickly,” says Michael Litt, chief government officer at Vidyard. “He’s expert in working intently with gross sales and product groups to carry merchandise to market, whereas differentiating towards the competitors and accelerating market penetration. His deep expertise with bringing enterprise SaaS options to market made him the perfect match for our enterprise.”
Jeff Loeb’s appointment as chief advertising officer comes sizzling on the heels of Vidyard’s current announcement of Shannon Stubo, the CMO of LinkedIn, becoming a member of the corporate’s board of administrators. Not too long ago, Vidyard was named a class chief by The Forrester Wave™ On-line Video Platforms For Gross sales And Advertising, This autumn 2016, which analyzed probably the most vital software program options within the house. The corporate additionally just lately launched Vidyard GoVideo Enterprise, a business-class version of Vidyard GoVideo (previously ViewedIt), the free, video-recording software that makes it simple for organizations to embrace the ability of video for customized communications.
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About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. International leaders resembling Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Press Contact:
Sandy Pell, Sr. Supervisor, Company Communications, Vidyard
press@vidyard.com
Vidyard expands government group with the appointment of Jeff Loeb as Chief Advertising Officer. Jeff will speed up buyer success and income development by high-velocity, customer-centric, go-to-market methods.
