Nashville, TN – Sirius Selections Summit – Could 12, 2015 –Vidyard, a world chief in video advertising and video analytics options, and SnapApp, the main platform for creating interactive content material experiences, in the present day introduced a brand new partnership to mix the facility of video with interactive content material. Now entrepreneurs can simply create, publish and measure interactive movies to drive greater viewers engagement and convert extra leads into offers.
The combination allows entrepreneurs to weave interactive experiences similar to assessments, calculators, quizzes, polls, surveys and contests into their video content material. By way of interactive video, entrepreneurs can create a two-way dialog with their audiences and drive deeper engagement of their content material experiences.
“We’ve already seen that video is one of the best ways for B2B manufacturers to interact with their audiences all through all levels of the shopping for journey,” stated Michael Litt, CEO of Vidyard. “By way of our partnership with SnapApp, entrepreneurs can construct on that success by creating interactive experiences that draw audiences even deeper into their content material whereas providing new methods to collect buyer insights. It’s the proper mixture.”
Right here’s the way it works: All through a video, periodic content material and questions seem asking the viewer to take part. Entrepreneurs can customise the expertise to drive higher viewer engagement, collect additional details about their pursuits, or to check them on the content material they’ve already seen. They might need to ask a query to study extra about the issue their viewer is attempting to resolve or gauge her curiosity in what she’s seen thus far.
Not solely does any such interplay assist preserve the viewer engaged all through the entire video, it gives the marketer with extra details about the viewer so future interactions may be custom-made accordingly. For instance, the marketer can supply a selected call-to-action on the finish of the video based mostly on the viewer’s in-video responses, giving the viewer a extra related and customized expertise.
“Interactivity turns the standard one-way advertising monologue into an actual dialogue with our prospects that provides worth for everybody,” stated Seth Lieberman, CEO of SnapApp. “Entrepreneurs study extra concerning the pains, pursuits, and preferences of their viewers, and prospects get extra customized, related content material in consequence. Video has at all times been an extremely highly effective medium – now entrepreneurs can add much more worth by infusing their movies with interactive content material.”
“Video is greater than one thing we are able to watch, leaning again in our chairs,” added Ann Handley, Chief Content material Officer of MarketingProfs and co-author of the seminal content material advertising tome Content material Guidelines. “It’s additionally more and more one thing we are able to work together with – leaning ahead, and engaged. This new providing from SnapApp is a cool instance of what I imply.”
As with Vidyard’s second-by-second viewing knowledge, info on viewers participation in SnapApp interactive content material feeds into main advertising automation platforms together with Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. Advertising and marketing and gross sales groups can now observe how every prospect is partaking with their video content material whereas utilizing those self same belongings to generate richer buyer insights.
To see how video and SnapApp interactive content material mix to create a strong advertising instrument, take a look at the Vidyard weblog that includes a pattern interactive video with SnapApp integration.
Learn the way interactive video results in actual advertising outcomes and the way your group can get began at our joint webinar on June 24. Register right here: /webinar-more-qualified-leads-with-interactive-video/
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video advertising platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, clients can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement knowledge, turning views into gross sales.
About SnapApp
SnapApp (Twitter: @Snap_App) is an interactive content material creation platform that allows entrepreneurs to spice up outcomes by 2-3x throughout all their current advertising packages. SnapApp empowers entrepreneurs to create, deploy, handle, and measure a variety of interactive content material throughout a number of channels, with full customization and design management to make sure content material seems nice on any system. Quite than yet one more factor to do, SnapApp helps you to do extra with what you have already got – and get higher outcomes. SnapApp clients embody Oracle, Atmel, Random Home, and EMC amongst others. For extra info, go to snapapp.com.
Media Contact:
Tyler Lessard
Telephone: (226) 220-5351
press@vidyard.com
