We’ve rounded up examples from 6 prime organizations utilizing video in monetary companies. It is time to get impressed!
Monetary service industries are up towards a generational cliff. As an entire, monetary service organizations and youthful generations wrestle to narrate to one another. That is particularly problematic as a result of the entire trade relies on belief and relationships. Fortunately, video in monetary companies has emerged as a key resolution to assist with this.
Why? We’re naturally interested in video content material relatively than massive blocks of textual content. Video permits monetary companies to construct extra clear relationships and clarify advanced monetary merchandise merely.
To encourage you, and present that video does have a spot throughout the monetary service sector, we’ve rounded up examples from 6 prime organizations utilizing video. Not solely are they utilizing video content material, however in addition they use it in a number of alternative ways to interact and embrace their new consumers.
Simply create, share and host movies from a safe and compliant enterprise video platform. Study Extra 6 Examples of How Video Is Utilized in Monetary Companies
Touchdown Web page Movies
Group: Scotiabank
Scotiabank not too long ago opened their on-line ScotiaAdvice+ Centre the place shoppers can study all of the steps it can take them to achieve their monetary targets. When potential new prospects hit the ScotiaAdvice+ Centre touchdown web page, they’re greeted with a wealth of data at their fingertips together with movies like 5 Monetary Ideas for Retirement.
Not solely are the movies informative and simply digestible methods to reply potential prospects’ key questions, Scotiabank instantly engages their viewers on their foremost ScotiaAdvice+ Centre touchdown web page via training.
Dwell Streaming
Group: Saxo Financial institution
Saxo Financial institution did one thing totally different with video by live-streaming technical evaluation of the day. Saxo’s Morning Name was the important thing level of day by day contact between their specialists and the broader public.
They supplied real-time entry to their chief economist and technique workforce as a part of a larger effort in direction of elevated transparency, flexibility, and management within the discipline of on-line investing.
Their viewers was in a position to be part of them reside day by day (for a fast 10-20 min day by day broadcast) or catch the on-demand model later. It was an effective way to create a way of urgency which will increase engagement with their viewers.
Video Library
Group: Financial institution of America
Financial institution of America might simply fall into a number of classes on this publish. They create some excellent academic movies, testimonials and interviews for his or her viewers. On their Saving & Budgeting touchdown web page they’ve organized the webpage in a gallery type, the place the shoppers can decide a select what sort of content material to interact with.
How they set up their video content material is what makes them stand out. Their content material and video librarypulls all of it collectively in a single central location. This enables viewers to simply navigate between movies and will increase the time they spend on the Financial institution of America web site.
Simply create, share and host movies from a safe and compliant enterprise video platform. Study Extra Instructional Webinars and On-Demand Movies
Group: TD Financial institution
TD Financial institution has began utilizing webinars, on-demand video collection and video playlists to assist educate their viewers on private investments. They characteristic prime specialists who share insights and instruments, to assist companies higher handle international alternate publicity and transactions.
Webinars are an effective way to jump-start your video content material as a result of you need to use them in a number of methods. Not solely are you able to host the reside occasion however as soon as it’s performed you may promote the on-demand recording, reduce it up and add shorter bite-size movies to a YouTube playlist like this instance. Or, you might flip the items right into a weblog publish and even into an excellent infographic.
For one-to-one consumer communication, bite-sized academic movies will be shared via safe video sharing.
Buyer Testimonials
Group: Wealthsimple
Wealthsimple is aware of that buyer testimonials and case research are extraordinarily vital for any group. They assist construct belief and let potential consumers hear how folks similar to them use your services or products.
A buyer testimonial video places a face to the title. It lets you join an actual human to the story and convey the emotion via physique language, and dialogue. This helps you ship a richer expertise and preserve your viewers engaged.
Their buyer testimonial movies garner over 1 million views on common and are simply folks discussing cash (and investing). Their model messaging “Investing for People” is amplified through the use of video to convey actual faces to the story.
They’re an excellent instance of a corporation utilizing video throughout their enterprise from buyer testimonials.
Extraordinary Model Storytelling
Group: Tangerine Financial institution
Tangerine Financial institution launched a brand new video in the course of the COVID-19 pandemic to have a good time the launch of Visa Debit, by recording a video with particular surprises for Purchasers impacted by COVID-19. Martin Fecko, Chief Advertising and marketing Officer at Tangerine Financial institution, is seen listening to shoppers clarify the hardships they went via over the perfect 12 months. It’s a traditional feel-good story the place you see folks in want, benefiting from Tangerine Financial institution’s generosity.
Group: Wealthsimple
Wealthsimple was fast to leap on the video bandwagon. They knew that they may higher educate, join with, and spotlight what they do via video.
In addition they do an excellent job at creating fascinating and simple to comply with product explainers and demo movies:
As purchaser expectations evolve, so do many corporations and video is an effective way to make the transition simpler. We hope these 6 organizations encourage you to seek out methods to make use of video to teach, interact, and delight your viewers.
Simply create, share and host movies from a safe and compliant enterprise video platform. Study Extra This publish was initially printed on January 31, 2019. It was up to date on October 7, 2021.
