Lenovo, MongoDB, Bulldog Options and greater than 100 Oracle Eloqua clients now use video content material and analytics to gas advertising success
KITCHENER, Ontario – August 2, 2016 – Video has change into the darling of the social media world, however fashionable companies are proving that that there are actual outcomes to realize from on-line video content material. Modern corporations in each B2C and B2B markets are realizing the ability of video to spice up engagement with on-line audiences, and they’re more and more changing these viewers into clients by integrating video viewing information with Oracle Eloqua.
Lenovo, MongoDB, Bulldog Options and greater than 100 different trade leaders now depend on Vidyard’s integration with Oracle Eloqua to attach with extra consumers and generate new insights on their true ranges of engagement. Combining Vidyard with Oracle Eloqua, fashionable entrepreneurs use video viewing information to rapidly determine their most engaged leads and higher personalize their content material expertise. Different corporations combining the ability of video with the Oracle Advertising Cloud embrace LinkedIn, Groupon, CEB, Adaptive Insights, Ellie Mae, Manhattan Associates, Western Digital and Cengage Studying.
“Vidyard has revolutionized the way in which entrepreneurs use video to not solely attain audiences however hold their consideration and switch them into clients,” stated Ryan Buma, International Vice President of AppCloud at Oracle Advertising Cloud. “We’re thrilled to see so many Oracle Eloqua clients reaping the advantages of their options.”
Lenovo
The world’s largest PC maker, Lenovo, began utilizing video for primary product overviews however expanded to on-demand webinars and personalised video campaigns to drive larger viewers engagement. Lenovo adopted Vidyard due to its capacity to determine and observe particular person viewers, see how a lot of every video they watched and push that information into Oracle Eloqua for higher lead qualification and buyer perception.
“Video is among the top-performing property for us,” stated Michael Ballard, senior supervisor of digital advertising at Lenovo. “Simply figuring out whether or not somebody clicked play on a video will not be a real measure of engagement. Vidyard permits us to attain and qualify our viewers primarily based on what proportion of every video they’ve watched. We comply with up otherwise with somebody who watched a video during – or re-watched it – than somebody who turned it off after 10 seconds.”
Lenovo has additionally used Customized Video to get extra consideration amongst B2B consumers. By customizing the video expertise for every particular person viewer, Lenovo was capable of enhance click-through and conversion charges by greater than 500 p.c. Ballard and his crew received the 2016 Markie Award at Oracle Fashionable Advertising Expertise for Greatest Digital Advertising Expertise, partially due to the corporate’s strategic use of video.
MongoDB
MongoDB, the corporate behind the most well-liked non-relational database by the identical identify, maintains an enormous library of video content material aimed toward early and late stage consumers. Video is used all through their multichannel advertising technique, making it extraordinarily vital to handle, replace and observe movies centrally utilizing Vidyard.
MongoDB depends on Vidyard to host and handle its video content material and allows viewer engagement information to feed straight into Oracle Advertising Cloud to assist determine and observe the affect of every video asset.
Since MongoDB began utilizing Vidyard, video has change into its second-highest alternative influencer. Greater than 150,000 minutes of MongoDB video are consumed every month by greater than 16,000 viewers.
Bulldog Options
Bulldog Options, a number one full-service advertising company, has been delivering video advertising campaigns for greater than three years to assist their B2B shoppers stand out from the group. Utilizing Vidyard’s integration with Oracle Eloqua, they’ve delivered video advertising applications that personalize the content material journey and enhance conversion charges by greater than 300 p.c.
“Video is one of the simplest ways to attach with B2B consumers on a extra emotional degree and to re-engage dormant audiences,” stated Brian Maschler, Chief Inventive Officer at Bulldog Options. “Whereas e-mail click-through charges are on the decline, we proceed to trace larger engagement on video campaigns and are seeing a multiplier impact with personalised video. And with Vidyard and Oracle, we’re not solely connecting with extra prospects, we’re producing insights on each our content material and our viewers that assist our shoppers make smarter selections.”
“As we speak’s consumers count on video to be a part of the training course of,” stated Vidyard co-founder and CEO Michael Litt. “Video will get to the purpose whereas additionally participating audiences in a approach that different media merely can’t. Through the use of video in a strategic approach, these companies are studying extra about their consumers than they may from some other content material, they usually’re getting extra offers achieved consequently.”
About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. International leaders equivalent to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Brad Hem
Cellphone: (281) 543-0669
press@vidyard.com
